RFIDJournal Live Keynote Orlando 2010

A Smarter (and Safer) Railroad with RFID Keith Sheardown General Manager – Technology Solutions Bombardier Transportation

About Bombardier ,[object Object],[object Object],[object Object]

Global Leader in Passenger Rail Equipment

Our RFID Journey ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Disclaimer ,[object Object],[object Object],[object Object],[object Object]

A Problem Worth Solving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where’s the Money? ,[object Object],[object Object],[object Object],[object Object],[object Object]

RFID is Homeless! ,[object Object]

Who gets the Money? ,[object Object],[object Object],[object Object]

Innovation at Bombardier ,[object Object],[object Object],[object Object],[object Object]

RFID Journal LIVE - 2007 ,[object Object],[object Object],[object Object]

Ready to Spend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ When you come to a fork in the road, take it” Yogi Berra

Went Back to School ,[object Object],[object Object],[object Object],[object Object],[object Object]

… and then Back to the Problem ,[object Object],Richard Hilleman Chief Creative Director - Electronic Arts (EA Sports)

“ Sketching” the User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Sketching” the User Experience

What We Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sketching the User Experience ,[object Object],[object Object],[object Object],[object Object]

The New Model (Thanks to Buxton)

Sketching the User Experience ,[object Object],[object Object],[object Object]

What our Future Looks Like ,[object Object],[object Object],[object Object],[object Object],[object Object]

RFID Innovation & The Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can’t Afford to get the design right? ,[object Object]

No Money? ,[object Object],[object Object],[object Object],[object Object]

A Final Word to RFID Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Final Word to RFID Developers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About the Visibility into your Business ,[object Object],[object Object],[object Object]

[object Object],As you Start (or Continue) your RFID Journey

More info at www.smartrailroad.com Keith Sheardown  647.284.9300  [email_address]

RFIDJournal Live Keynote Orlando 2010

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