Long dismissed as the realm of sci-fi, artificial intelligence (AI) and machine learning have finally arrived and their potential to disrupt every industry is quickly becoming apparent. Though they work in tandem, there is a distinction to be made between the two; AI is the ability of machines to mimic human intelligence, while machine learning is the ability of computers to learn from gathered data. Despite Elon Musk’s cautions, over the next two years AI will be pervasive in everything from household appliances to digital assistants, and yes, even your website and content!