SlideShare a Scribd company logo
Artificial Intelligence (AI) &
Machine Learning : Are You
Ready?
© SilverTech, Inc. 2017
1996
Founded
In 75+
Crew
members
80+
Average Active
Projects
The Seven Steps to Successful Persona Creation
Our Work
We believe in the Three C’s
Clients
Crew
Company
CMS
Content Management
Systems
MA
Marketing Automation &
Journey Management
CRM
Salesforce
PARTNERSTECHNOLOGY
SEAMLESS INTEGRATIONS SHARING DATA
Agenda
1. What is Artificial Intelligence?
2. The Future of AI & Machine
Learning
3. Use Cases & Examples of AI in
Marketing
4. Getting Started with AI – It’s Easier
Than You Think
Source: HubSpot
KEY TAKEAWAY
“By 2020, 20% of companies will
dedicate workers to monitor and guide
neural networks.”
Gartner
What is Artificial Intelligence (AI) ?
© SilverTech, Inc. 2017
01
The Seven Steps to Successful Persona Creation
ELIZA & Parry
We believe in the Three C’s
Clients
Crew
Company
Image Source: The Atlantic
The Seven Steps to Successful Persona Creation
AlphaGo
Image Source: Wired
Machine Learning
Machine Learning (ML) is “a current application of AI
based around the idea that we should really just be
able to give machines access to data and let them
learn for themselves.”
Deep Learning
Deep learning describes computational processes
build to mimic the human mind’s neural networks and
allows for nonlinear analysis.
Image Source: Hackernoon
Natural Language Processing
Natural Language Processing is “a way for computers
to analyze, understand, and derive meaning from
human language in a smart and useful way.”
Natural Language Generation
Natural Language Generation “assess the data to
identify what is important and interesting to a specific
audience, then automatically transforms those insights
into...insightful communications.”
Image Source: Narrative Science
Visual Recognition
KEY TAKEAWAY
“Machine learning and artificial
intelligence have phenomenal potential
to simplify, accelerate, and improve many
aspects of our lives.”
Tony Bradley, Forbes
The Future of AI & Machine
Learning
© SilverTech, Inc. 2017
02
Image Source:
Topbots
Image Source: Vanity Fair
KEY TAKEAWAY
“Everything we love about civilization is a product of
intelligence, so amplifying our human intelligence with
artificial intelligence has the potential of helping
civilization flourish like never before – as long as we
manage to keep the technology beneficial.”
Max Tegmark, President of the Future of Life Institute
Use Cases & Examples of AI
in Marketing
© SilverTech, Inc. 2017
03
Content
Image source: HubSpot
Website Design
Search
Social Media
Ad Buying
Image source: Albert
Fraud Prevention
Pricing
HubSpot – Scaling Inbound
Content Strategy, Image Source: HubSpot
HubSpot – Scaling Inbound
Predictive Lead Scoring, Image Source: HubSpot
Salesforce Einstein
Einstein Image Source: Salesforce
Getting Started with AI
© SilverTech, Inc. 2017
04
Image Source: Time
Source: HubSpot
Amazon Echo
KEY TAKEAWAY
“Today’s marketers need to prepare for the
AI revolution and understand how they can
use it to enhance customer experiences in
our increasingly digital world.”
Ekaterina Walter, Forbes
How to Keep Your Marketing Job Through
the AI Revolution
1.Self-Learner
2.Problem Identifier
3.Computational Thinker
4.Renewed Creative
5.Open-Minded Thinker
Ekaterina Walter, Forbes
SILVERTECH HEADQUARTERS
The Ash Street Schoolhouse
196 Bridge Street
Manchester, NH 03104
CALL US: 603.669.6600
EMAIL: info@silvertech.com

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