This document discusses how combining data science (machine processing) with human expertise (art) can create strategic capabilities for businesses. It argues that some processes benefit from both approaches through systematization, which allows for scale, specialization, feedback, and controlled variation. Building an effective capability requires the right people, processes, and technology, including data scientists, experimental design, custom applications, and APIs. If done correctly, such a combined capability could become a "power" that delivers superior and sustainable returns.