Angus Matthew has over 10 years of experience in marketing and communications across both private and public sectors. He has extensive experience managing marketing teams, developing strategic marketing plans, implementing targeted campaigns, and measuring return on investment. Currently he is the Marketing and Communications Manager at a healthcare provider where he has integrated demographic research and developed data-driven, targeted digital marketing strategies.

1. Angus Matthew
7 Green Lane, Penge, London SE20 7JA
07726545621
angusmatthew@yahoo.com
Headlines
Environmental scientist with 10 years marketing experience across private and public sectors. Broad range of
marketing disciplines undertaken to a senior level with rigorous strategic approach, combined with practical and
creative problem solving flair.
• Strategic wholesale revision of marketing and communication approaches
• Practical implementation of campaigns, business change and evaluation
• Devised set of methodologies to embed demographic research into core of healthcare busines
• Analysis and targeting of new customer segments
• Business development for Whitehall based, international think tank
• CIM qualified to an advanced level and Fellow of the RSA
• Impact at recent healthcare company published here via Google Document on-line collaboration tool
Employment
Carebase - August 2007 to present
Healthcare Provider
Marketing and Communications Manager
• Introduce and integrate ROI measurement across marketing and customer service functions
• Manage development of SEO enabled web sites and pay-per-click campaign optimisation
• Develop PR capabilities and supporting processes from scratch
• Deliver and evaluate data driven, targeted direct marketing
• Develop collaborative working processes across homes and with agency suppliers
• Undertake and integrate demographic Mosaic analysis into all aspects of business to land acquisition
and marketing
• Manage 15 marketing assistants across 15 distributed care sites
Royal United Services Institute, Whitehall - April 2006 to September 2007
Security Think Tank
Marketing and Business Development Manager
• Manage international membership of patrons and FTSE 100 corporate clients including senior
statesmen and leading industrialists

2. • Instigated segmentation of database for more taregted direct marketing
• Helped develop new services and research propositions in accordance to the needs of our corporate
clients
• Attract corporate funding and partnering opportunities for research and events programme
• IBM, Microsoft, Shell and Group 4 all recruited
• Manage integration of database with web site for effective membership management across
publications and events
• Liaise with national journalists and broadcast news correspondents
Live|Work Innovation Consultancy - December 2005, 6 month contract
Innovation Consultancy
Service Design Consultant
• Led regional government funded project into worklessness across City of Sunderland
• Innovative 'user centred' approach to deeply entrenched social problem. Recruited broad range of
stakeholders including the voluntary and business communities to devised new city wide response to the
problem
• Led 'bottom up' facilitation leading to breakthrough service innovations
• Supported by ethnographic research techniques to fully understand challenge
• Blue print recently presented to Secretary of State as exemplar of public service innovation
Live Social Enterprise, Brixton - August 2005, 6 month contract
Award Winning youth engagement project
Commercial Partnership Development
• Developed street culture magazine and record label; a public funded diversionary projects and career
development vehicle for young people
• Partnership and business development
• Conceived revenue generating ethical recruitment and ethnographic research business concepts
• Instigated corporate partnerships with brands such as Nike and Guardian Newspapers centred around
mutually beneficial mentoring arrangements
• Successfully re-applied for £100k of European Social Funding.
Limehouse Communications - August 2004 to August 2005
Public sector marketing and communications agency
Head of Marketing
• Delivered public sector marketing and communication projects
• Brand audits in local government
• Stakeholder engagement and management for a range of clients
• Campaign and brand planning, off, on and through the line.
• Winning tender submissions to central government contracts such as Defra

3. Various freelance roles - March 2002 to August 2004
Copywriting, marketing consultancy and pitch leader
• For range clients of clients including the Barbican and Ladbrokes.
Carlson Relationship Marketing Group - January 2000 to March 2002
Planner promoted to Special Projects Manager
• Turned redundancy into promotion on strength of my application
• Developed field marketing proposition and products
• Segmentation of Telewest customer database
TBWA Advertising - January 1999 to January 2000
Brand Planning Assistan
North End Oil - 1994 to 1997
Oil trader to international shipping fleets
Education
Charted Institute Marketing (CIM Advanced Certificate) 1999
University of East Anglia, 1988 - 1991
BSc (Hons) Environmental Science 2:1
Watford Grammar School, 1981 - 1988
12 O Levels (all A to C)
3 A Levels (Biology, Physics and Chemistry)
Interests
Hockey, history, international relations and jazz music.