Teerathas Prasertmethakul is a Thai national with over 20 years of experience in marketing and sales management. He currently works as a Senior Segment Strategist for Thai Military Bank, where he develops marketing strategies and product plans. Previously, he held various marketing roles for multinational companies like Bosch and Schneider Electric, managing brands across Southeast Asia. Teerathas has a degree in electrical engineering and an MBA in marketing.

1. Name: TEERATHAS PRASERTMETHAKUL
Nationality: Thai
Birthdate: August 20,1975
Degree: MBA. Marketing Chulalongkorn University 2005
E-mail address: teerathas.pra@gmail.com
Mobile: +668 9204 4089
EDUCATION :
 B.Eng. Electrical KASETSART UNIVERSITY 1997 GPA 3.05
 MBA. Marketing CHULALONGKORN UNIVERSITY 2005 GPA 3.79
KEY HIGHLIGHT AREAS :
1.) 10+Years Marketing and Sales Management B2B and B2C. (Industrial/Technical/Semi Consumer products)
 Strategic plan and execute Business Roadmap for local and regional market. Define key drive growth factors in
marketing and channels.
 Initiate and implement marketing promotional B2B and B2C, gained 30% mkt share, engage with agency
focused below the line activities, marketing communication to build awareness of the brand & products.
 ChannelManagement, Gain 40% share in Traditional Trade with “Business partner campaign” and 50% growth
by implemented merchandising concept in Modern Trade (Homepro), improved partnership through customer
retention program.
 Sales forecast, Pricing Strategy and Inventory management. Proven 200% growth sales, developing new
products launched in SEA (Power tool) through integrated brand activities and sales focus.
 Handled projects selling with integrated after sales support/ overallbenefit improved and rebate condition.
 Accountable P&L of assigned business, to improve the bottom line profitability.
2.) Highly adaptive through multicultural working with SEA regional assignment.
 7 Yrs experience with MNC, bridge working with Local, Regional and Global team levels, demonstrated ability to
thrive in diverse professionalenvironment in Asia Pacific and SEA region.
3.) Comprehensive analytical and strategic skill with outstanding result oriented
 10+ years proven achievement in sales, marketing and business development, build up entrepreneurship mind
set and ability of defining key drive factors of business.
 Working closely with product development to develop product roadmap, engaging customer insight, tracking
competitor and market trend.
EMPLOYMENT HISTORY :
Sep 2014 to present Thai Military Bank
TMB Bank PCL top 5 commercial bank in Thailand, was established in 1957, provides a full
range of financial services operating as a universal banking serving wholesales, SME and
retail customers.
FVP-Senior Segment Strategist (Multi-Corporate Banking)
Reported to Head of Multi-corporate Banking Group
 Develop the yearly marketing and product strategy, based on research conducted with mass market
consumers and business customers.
 Identify market demands for mew products and services by compiling consumer feedback and
conducting market research, working closely with the product development team to refine existing and
develop new products.
 Collaborate with the marketing team to improve corporate campaigns and communications in order to
improve brand image and appeal to Corporate-levelcustomers.
 Communicate with account managers and sales team to cascade marketing strategy and knowledge
dissemination about services, and goals consistent across the organization.

2. TEERATHAS PRASERTMETHAKUL Page 2
EMPLOYMENT HISTORY (cont’d):
2008 to Aug 2014 Robert Bosch Limited
Associated company of Bosch Group Germany, one of the world’s biggest private industrial
corporations, responsible for the sales and distribution of Bosch high quality products like
automotive aftermarket spare parts, power tools and security systems.
Country- Brand Manager SEA region -Dremel (2012 – Jun 2014)
Reported to Dremel Asia Pacific regional marketing manager (Shianghai China)
Developed and executed marketing plan (annual and mid term)
 Formulated Marketing Strategies short and mid term for new product brand “Dremel” in SEA region
target 2 MEuro sales within 2 yrs launched (MY, SG, TH, PH, VN and Indo) to build and register the
brand in target user mindset whilst ensure sustainable growth in region.
 New product launching achievement (drive sales growth >30% annually):
o Annually new products launched plan by identifying target group and distribution channelto
achieve target and ensure overallcompetitiveness.
o Developed and executed marketing activities to build brand awareness and maximize new
product sales potential.
Controlled and Driven Sales through channel development and marketing campaign.
 Developed and reviewed sales forecast and sales plan to achieve target, consult with Sales and meeting
with customers periodically to maximize the sales capacity.
 Responsible in project selling to get win/win business deal by proposing the integrated marketing and
after sales supported while optimizing the overallmargin.
 Formulated promotional campaign both online and offline, advertising material and POS for both
Traditional and Modern trade channelto drive region sales capability.
 OverallP&L and budget controlled to ensure profitable growth and effectively utilized investment.
 Pricing Strategy and Inventory management of more than 200 SKUs to align with overall profit target
and stockavailability.
Customer understanding for overall development plan
 Conducted research for Customer insight understanding and defined strategy to penetrate to target
users and create stickiness measures.(User base growth 50% in 6 months)
 Associate with Sales Team to support need of Dealers, conducted conference, training and customer
relationship activities.(Gain dealer share up to 40%)
Brand Manager - Bosch Accessories Power tool Thailand (2008-2011)
Reported to Head of Division Power tool business/ RegionalBusiness Unit Marketing Manager (Hangzhou
China)
 To formulate Marketing Strategies for Bosch Power Tools Accessories.
 To execute/implement the promotional activities for Bosch Accessories to drive the country capability to
reach marketing target both Turnover and Market Share.
 To explore new business segment opportunity and market intelligence.
 Responsible for new product launching: monitor & ensure market conform pricing to achieve market
competitiveness and maximize sales potential
 To develop business both in dept and width dimension, to ensure consistent growth of Power Tools
Accessories Business.
 Develop and create all kind of communication material to increase brand and product awareness.
 To provide sales forecast of Bosch Accessories and stock management.
2005 to 2008 Thai-German Specialty Glass Co.,Ltd.
Thai specialty glass manufacturer, produce high quality specialty glass for construction,
architectural and interior design, and other extended industries, market in Thailand and
throughout South East Asia, Australia, Japan, and European.
Special Product Section Manager
Reported to Marketing Export Sales Manager/ Managing Director
 Accountable sell revenue 60 MTHB, approaching prospect architect firm of the target projects to specify
glass spec. and follow up throughout the project until glass installer closing deal.
 Provide sales forecast and Stockmanagement, proven track record of win deal more than 20 target
projects and optimize the glass inventory together with purchasing plan with suppliers.
 Studied and surveyed the market trend for Special Glass Products and residential market to formulate
marketing strategies plan, developed and conducted marketing plan such as seminar/events organized,
ads on magazine, promoted new products to new target, focus group training etc.
 Explored and developed new segment opportunities both domestic and export, achieving of Aviation
ControlCenter Tower in Sai Gon Airport 2008.

3. TEERATHAS PRASERTMETHAKUL Page 3
EMPLOYMENT HISTORY (cont’d):
2004 to 2005 SCHNEIDER(THAILAND) LIMITED.
French-based multi-national corporation, world leader focused on electrical
distribution and industrial control and automation with three major global brands: Merlin
Gerin, Square D, and Telemecanique.
Marketing and Business Development
Reported to Marketing and Business Development Director
 Participated in Residential Market Strategy Plan, search and analyze residentialmarket potential,
segmentation and develop strategy plan.
 Formulated marketing strategies of service business. Conducted and developed activities to developed
Schneider electricalservices market awareness.
 Defined opportunities and new offers to expand market coverage and increase turn over.
 Handle strategic global customer group and take care for the large projects sales.
1997 to 2004 THAI CRT CO., LTD.
Subsidiary of Siam Cement Group, with high technology from Mitsubishi Electric
Corporation and Sony Company Limited manufacture color picture tubes for color television
at 7.6 million tubes per year distributed both in Domestic and Export.
Marketing Development (2002 to 2004)
Reported to Marketing Development Manager or Marketing Division Manager
 Sourced, selected model, ordered products sample and proceeded the safety certified for new display
device products which imported from China.(OEM)
 Calculated cost structure and set price positioning for all new products.
 Planned and processed Marketing Schedule for new products/ Conducted after sales service.
 Accounted hold for CRT customer: volume 50 K tubes/month (value 40 million baht).
Manufacturing Engineering Assistant Manager (2001 - 2002)
Reported to Manufacturing Engineering Manager
 Provide technical supported for process decision making.
 Continualimprovement process condition and initiated requirement for machine modification to increase
productivity.
 Process cost improvement: optimizes production cost and utility consumption.
 Work in other area as needed such as safety team, ISO, TQM, QC.
Process Engineer / Project Engineer (1997 - 2001)
Reported to Plant Manager / Project Manager
 Process Improvement Projects: lead project team for new process installation and setting.
 Defined and optimized process parameters by monitoring process and product performance for both
audit and improvement purpose.
TRAINING, BUSINESS TRIP :
 Business trip throughout SEA , Quarterly business updated meeting and product training in central BU
(Switzerland, USA, Netherland)
 First Managerial Role (24.0 hrs)
 Performance and Competence Management (24.0 hrs)
 Communication and Conflict Management (24.0 hrs)
 Project Management for Executive (24.0 hrs)
 Financial Statement Analysis (8.0 hrs)
 How to measure & Improve Marketing Effectiveness (8.0 hrs)
 Profitable Product Management (8.0 hrs)
 Salesmanship and Influencing skills (16.0 hrs)
 Effective presentation skill (24.0 hrs)
 Strategic practice for Marketing Planning (20.0 hrs)
 Brand Equity (16.0 hrs)
 Trade Finance with Financial Instrument (48.0hrs)
 Overseas Purchasing Techniques (16.0 hrs)