Andrew Jacques Ketoyo is a performance-driven professional with over 15 years of experience in sales, marketing, business development, and management. He has held positions such as Sales Manager, Business Development Manager, and Head of Department. Ketoyo aims to apply his expertise and experience to grow within an organization. His areas of expertise include management, team management, sales and marketing management, and developing web and mobile applications.

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Name: Andrew Jacques Ketoyo Tel: +254 710 175 766/ +254 720 709 785
E-Mail: ketoyo@gmail.com Address: P.O. Box 10510– 00200, Nairobi, Kenya
“I believe that am a performance-driven, entrepreneurial, sales & marketing professional with over 15 + years of
experience especially in the service industry”. My Experience entails multiple skills covering many fieldsincluding – business
development, product development, account management, project management and marketing innovation. Also, I’m
dependable and reliable in supporting and enabling a team effort to produce genuine long-term sustainable development to
your organization.
My objective: “is applying my vast knowledge and experience to grow within an organization to the highest
management level possible”.
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Personal Attributes:
Key Areas of Expertise:
• Management (including strategic planning, budgets, costing, procurement, human resource, etc.).
• Team Management, Opening markets, Presentations, Coaching, training & recruitment and retention.
• Tailored presentations/proposals/contracts and tender applications.
• Joint venture/program development/management of third party services (various partnerships & B2B transactions).
• Client liaison (account management) and relationship management (maximizing revenues on existing clients).
• Managed services esp. in IT industry.
• Web Applications, Mobile Applications, Software Solutions, Internet solutions (WAN, Networking, Security)
• Sales and Marketing Management with revenue generation targets.
• Distribution FMCG products (especially in the ICT industry).
Professional Experience:
Sales Manager - Old Mutual Kenya LTD, Mombasa, Kenya, February 2015 to June 2016;
Head of Sales and Marketing oversee all aspects of the department and these included:
• Being in charge of a sales team of between 5 to10 Advisors.
• Achieving overall Sales target for my team.
• Submitting correct documentation (policy documents).
• Recruitment, Coaching, Retention, of the Advisors.
• Presentation to clients, Opening markets for Advisors.
• Reports and internal documentations.
Achievements:
• Managed to create an organized strategy to recruit for and open markets for financial advisors
• Maintained 70% sales target
Business Development Manager - Kenyaweb.com LTD, Nairobi, Kenya, May 2012 to September 2014;
Head of Sales and Marketing oversee all aspects of the department and these included:
• Being in charge of business development management of Kenyaweb.com services.
• Product/Market development where you can foresee gaps in our services.
• Achieving overall Sales target for the Kenyaweb.com Ltd.
• Contract and tender applications on behalf of the company.
• Sales and marketing management with company revenue targets.
• Development of team when necessary.
• Marketing campaigns.
• Marketing plan, inclusive of development of customer delight programs.
Achievements:
• Managed to introduce innovative products that increased the bottom line.
• Participated in the plan of the 5 year strategic plan 2014/2018.
• Streamlined and improved operational process.
• Created new and improved documentations (contracts, proposals, branding and presentations).
Business Development Manager - KCR LTD, Nairobi, April 2011 to July 2011;
Head of department oversaw all aspects of the department and these included:

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• I was In charge of business development management of KCR services.
• Product development: where you can foresee gaps in our services.
• Project management: where applicable.
• Follow up with clients to ensure their needs are met.
• I was involved in contract and tender applications.
• I was involved in Sales and marketing management with revenue targets.
• Development of team.
• Heading marketing campaigns.
• Marketing plan, inclusive of development of customer delight programs.
• Constantly liaising with our suppliers.
Manager New Media - Creative Edge LTD, September 2009 to December 2010;
Head of department oversaw all aspects of the department and these included:
• Hired supervised and motivated the existing team.
• Project Management.
• In conjunction with the Management team developed marketing/brand strategies for the department.
• Designed and prepared Sales Reports and projections amongst other documentations required.
• Meeting key performance indicators.
• Achieved significant growth in terms of revenue and product within the first six months.
• Negotiated large contracts of Kshs 300,000 – Kshs 500,000 with Clients.
• Identified and implemented new products and Value Added Services (VAS).
• Design and developed new work flow processes into the production life cycle, this work flow process significantly
reduced the average delivery time from 8 to 10 weeks to 4 to 6 weeks thus improving the production which in turn
meant that we could produce more.
• Initiated VAS such as Search engine Optimization/ Social Media where client awareness in training was of vital
importance for the success of this.
Achievements:
• Creating a department from “zero” to a profitable department and now has spawned two different organizations.
• Recruited and developed a highly skilled team, introduced new trends and technologies Value
• Added Services) had been evaluated and thus implemented in order to boost revenue generation.
• Design and developed new systems to reduce lead-times in the production process from 8 - 10 weeks to 4 - 6 Weeks
thus improving the production time and increased revenue.
• Developing communications strategies: In conjunction with marketing personnel (Creative Edge) we introduced a
marketing seminar that informed clients (print and web) to advantages of Internet marketing trends. This was highly
successful as it increased New Media’s Monthly recurring revenue by almost 40%.
Head of Business Development - Metrocomia (EA) LTD, August 2008 to August 2009;
• Selling company products and services (Web and Software applications) in various market segments.
• Trained existing sales force.
• Identified and influenced current/new Clients (Lead generation).
• Met key performance indicators.
• Sought new avenues to generate revenues.
• Proposals and any other Sales related documentation.
• Sales reports and sales projections to the Managing director.
• Negotiated large contracts of Kshs 300,000 - Kshs 500,000 with Clients.
Achievements:
• Maintained a 55% sales target.
Business Development Executive - Dotsavvy LTD, Nairobi, April 2007 to July 2008;
• Selling company products and services in various market segments.
• Identified new revenue streams by introducing Value Added Services to new and existing clients.
• Generated marketing strategies with the Managing Director.
• Met key performance indicators.
• Joint venture/program development/management of third party services.
• Preparation and development of proposals/contracts and other sales related documentation.

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• I Handled Sales reports and sales projections.
Negotiated large contracts of Kshs 1,200,000 – Kshs 2,500,000 with Clients.
Achievements:
• Contributed to 40 percent of company’s monthly revenue on new business with in the first 6 months.
• Surpassed sales targets continuously.
• Increased sales by 45% during tenure.
• Negotiated the biggest tender awarded (Kshs 1,200,000/-) at that time.
• Helped in designing value added propositions.
Previous Professional Experience:
• Client Service Adviser, Nairobi Net Online LTD, Nairobi, Kenya: July. 2006 to March 2007.
• Referral Agent, UUNet Kenya LTD, Nairobi, Kenya: July. 2003 to June 2006.
• Sales and Marketing Manager Inter Connect LTD, Mombasa, Kenya: April. 2000 to June 2003.
• Sales Executive, Inter Connect LTD, Mombasa, Kenya: April. 2000 to June 2003.
• E-touch Manager (Coast Region), Africa Online LTD, Mombasa, Kenya: May 1999 to March 2000.
• Account Manager, Africa Online LTD, Mombasa, Kenya: Oct. 1997 to April. 1999.
• Assistant Recruitment officer, British Education Exhibition fair, Nairobi, Kenya: March.1997.
• Stock Assistant, Newzy Newsagents, New Southgate London: July. 1993 to Dec 1994.
• Sales & Purchase Manager, Alisa Farm Ltd, Mombasa, Kenya: Dec. 1991 to Aug.1992.
Education:
Degree: Master of Science in Business Information Technology, Middlesex University, Bounds
Green Road, London: Sep.1995- June.1997.
Degree: Bachelor of Engineering (Hon’s) in Mechanical Engineering, Middlesex University,
Bounds Green Road, London: Sep.1992 – June. 1995.
Certificate– Customer Service (Service Plus), Developments Dimensions International: Sep.1999
Interests:
Soccer, Formula One Racing, Theatre, Travel, Basketball, Table Tennis, Cricket, Social Media
Networking, Mobile applications and new gadgets-gizmo.
Referees:
• Mbarak Ittiso - Marketing Sales Manager Bakhresa Grain Milling LTD - mbarak.ittiso@gmail.com
• Walter Mbata - COO at Norken International Limited - waltermbata@yahoo.com
• Zack Ouma – Creative Director at Design Village – zacsouma@gmail.com
Name: Andrew Jacques Ketoyo Tel: +254 710 175 766/ +254 720 709 785
E-Mail: ketoyo@gmail.com Address: P.O. Box 10510– 00200, Nairobi, Kenya