1. Deena Tanna
UK Marketing Manager (SMT)
Hinckley - Email me on Indeed: indeed.com/r/Deena-Tanna/89f26d9d06ccb45d
WORK EXPERIENCE
Marketing Manager
Trident Marketing Services - Leicester - April 2016 to Present
● Development and implementation of the Brand strategy
● Developing the marketing strategy for new and existing products and services
● Creation of 3 year Marketing Plan
● Overseeing implementation of the Marketing strategy
● Marketing analysis and trends
● Supporting Sales teams with lead generation campaigns
● Developing Marketing service for clients
● Create and deliver marcomms activity
● Supporting Business Development
UK Marketing Manager (SMT)
Freeman - Leicestershire, UK - July 2013 to June 2015
Leicestershire
Objectives and Key Responsibilities:
• Developing and implanting long term marketing plans
• Budget and people management
• Head internal/ external communications
• Market research- providing market trend analysis and forecasts
• ROI focussed campaigns across online and offline channels
• Develop and execution of Social media campaigns
• Multi Channel marketing including corresponding PR
• International Travel attending Global Strategic Marketing meetings
• Stakeholder Management
Marketing Executive
Hitachi Capital - Leicestershire, UK - December 2011 to July 2013
Leicestershire
Objectives and Key Responsibilities:
• Head up the strategic direction and planning of full marketing communication function with MD
• Develop and implement all marketing campaigns to optimise ROI
• Provide marketing advice and create strategic plans to consumers on project basis
• Generate weekly and monthly Management Reports
• Present reports in Senior Management Meetings to CEO of Hitachi Capital UK, Managing Director of DIC
and remaining SMT
• Brand management
• Develop, control and delivery of standard brand guidelines
• Management of sourcing and running all hospitality and trade events

2. • Develop all marketing materials relevant for B2B & B2C markets
• Create and design all press adverts and advertorials
• Budget Control for marketing department
• PR management with national and trade press campaigns
• Head and champion of Social Media
• Manage internal and external newsletter process: from sourcing information, copy writing, editing, through
to authorisation and final distribution
• Management of and liaison with external agencies and suppliers
• Manage web development from wireframes through to content entry and deployment
Tribal Group
Marketing Executive
Technology Software - Birmingham - April 2010 to July 2011
Birmingham
Objectives and Key Responsibilities:
• Oversee and manage all internal communications from within the education technology business including
innovating and improving approaches online
• Work on large scale events and full project management
• Management of all communications vehicles for the delivery of marketing campaigns
• Management and storage of data (CRM)
• Creating templates to support marketing project manager
• Ownership of all collateral across the education business including:
• Drafting, collating and proofing content for external and internal communication
• Overseeing design, management of imagery and placement of brand logo on merchandise
• Creation of a catalogue of products and services whilst working within brand guidelines
• Management of the marketing team area online and responsibility for drafting and posting of internal news
stories
• Using SEO and PPC to ensure all information is accessible
• Work with bid teams on managing and maximising partner tenders and subscriptions for the mutual benefit
of the education business
• Work with bid teams to collate and share information on new contracts with group and in newsletters/initiatives
and to support Group PR function
• Work to heighten brand recognition and core business values
• Present and report research results to executive board members
Procurement Category Manager
XChanging Ltd - Preston - January 2009 to December 2009
Preston)
Objectives and Key Responsibilities:
• Analyse all current trends within market
• Communication Strategies are implemented within a framework to ensure corporate relationships are
optimised along with delivering SLA's and KPI's
• B2B Presentations with commercial clients to ensure invaluable communication
• Management and development of all marketing materials that are sent out to clients and suppliers and
agencies
• Negotiate individual production orders with key supplier base against client specification

3. • Negotiate supplier mark ups with agency directors
• Manage tactical sourcing activity across a number of clients
• Support commercial negotiations and contract renewals
• Research market and deliver appropriate marginal savings
• Conduct Tenders using latest technology tools
• Interview vendors and evaluate their products, processes and capabilities
• Demonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes,
and work cooperatively and jointly to provide quality seamless customer service
Specialist Knowledge
• InDesign
• Web development process and management
• Search Engine Optimisation (SEO) and Pay Per Click (PPC)
• Microsoft Office (ECDL Certified)
EDUCATION
BA in Marketing Management
University of Central Lancashire
September 2003 to June 2006