Peter Selinger Resume

1. Resume Peter Selinger
Peter Selinger
Melbourne, VIC
0410 810 782
peterselinger1@gmail.com
Profile
A graduate of the London School of Economics with international and Australian experience
in business and operational management gained across retail, leisure, tourism and the arts,
with key strengths in:
• Transforming business performance
• Leading and developing high performing teams
• Business analysis, management reporting, and performance improvement
• Strategy development and implementation
• Sales and marketing plan development and delivery
• Project management and leadership
• Managing and leading business units
• Key account management and negotiation
Key Achievements
• Restructured and refocused a large department across six business activities with
900 staff growing sales by 20% over 3 years to $46 million p.a.
• Contributed a significant commercial and business analysis role to two major due
diligence exercises for business acquisitions
• Transformed a business to a market leader developing a strong team of 120 staff
with sales growing from $12 million to $20 million over 5 years
• Managed several large capital projects as well as successfully co-managed a
Public Private Partnership project
• Managed a high level of operational readiness whilst also delivering a
preventative maintenance program
• Built strong networks into the local community creating and delivering large scale
events in the process growing sales by 40% in two years
• Won peer recognition awards for living to company values
• Developed new products and concepts that added significantly to overall
business performance

2. Resume Peter Selinger
Career Summary
General Manager
CareChoice (AUST) Pty Ltd, Melbourne
2014
CareChoice is a leading provider of In-Home Care services throughout Melbourne and is
consistently recognised for high levels of service delivery and best practice approach.
CareChoice is a preferred provider for local, state and federal government services.
I delivered important milestones in a short period:
• Leader in the use of CareLink+ the key software database driving service delivery,
managed internal CareLink+ audit as a continuous improvement measure
• Identified data structure and collection weaknesses, fixing them to enhance
performance through analysis as a key to business growth
• Delivered process improvements through improved organisational use of Outlook
• Created and delivered a business continuity plan for major systems and backups
• Instigated team meetings to enhance communications, engagement and morale
• Gained the trust and respect of the core coordination, training and recruitment and
finance teams
• Commenced regular management reviews to provide direction to line managers
• Refocused and provided new and clear direction in the management of the largest
client program, identifying key operational and client management weaknesses,
ensuring a successful turn around with very positive client feedback
• Led and delivered a number of critical sales presentations to prospect client
organisations building strong relationships with prospect client senior management
• Instigated new ways of work for the sales team providing them with tools and
mentoring to enhance their performance
• Created and delivered a focused sales plan to ensure continued growth of core
business alongside the development of new business development opportunities

3. Resume Peter Selinger
Head of Commercial and Visitor Services
Australian Centre for the Moving Image (ACMI), Melbourne
2012 – 2014
ACMI is a government funded arts centre with a turnover of $27 million based in Federation
Square. ACMI delivers programs across film, exhibitions, talks and lectures and festivals.
With 1.2 million visitors a year ACMI is a leader in its field.
Key Achievements
• Delivered sales of $4.8 million and high customer satisfaction scores across a
complex range of activities spanning retail, food and beverage, memberships, events
and festivals sales and delivery, ticket and group sales, cinema delivery, exhibition
engagement, OHS, and volunteer program
• Developed and improved the relationship with 16 major festivals bringing 120,000
people a year to ACMI, in the process increasing the range of services and products
purchased from ACMI. Received recognition from festival managers for improving the
relationship with ACMI
• Increased revenues for DreamWorks the Exhibition by $500,000 by creating a new
ticket price framework, including a new family ticket offer, representing 17% of total
sales
• Turned retail operations around from loss to profit making and project managed a
$430,000 major shop design and build
• Redesigned and delivered an enhanced membership program recruiting 2,500 new
members in a year, plus the launch of a new membership product with 900 new
members in the first six months
• Expanded the red line liquor licence plan to enable new sales within the building
including drinks from bar to cinema with a potential audience base of 200,000
• Managed a wages budget for customer services of over $2 million seeking and
implementing efficiencies whilst maintaining 95% customer satisfaction levels across
all of the customer service delivery touch points of the organisation
• Supported a strong volunteer program, with 10,000 hours of volunteer time p.a., with
a new strategic focus
• Re-engineered the use of a major software system for bookings across the
organisation
• Provided commercial analysis support and modelling on pricing and budgeting
• Improved revenues and customer service with our catering partner to record highs
• Senior level engagement in program planning and delivery meetings

4. Resume Peter Selinger
FMCG Sales: field moving to Key Account Manager, Leadership Team
Diageo Victoria
2010 – 2012
Diageo is the world’s largest spirits business with market leading brands such as Smirnoff,
Johnnie Walker, Bundaberg Rum, Guinness, Jose Cuervo and Tanqueray. During this time I
enjoyed a sales role growing from Field to Key Account Management.
Key Achievements
• Built and maintained strong relationships with major clients delivering $11 million a
year in sales regularly outperforming State results
• Worked across a variety of key account partners with a large banner group, two
leadings groups in Tasmania, and strong regional groups
• Delivered strategic analyses of my customers businesses developing targeted sales
plans and then working in partnership with them to ensure successful delivery
• Created new sales development opportunities through my understanding of the
market and my analysis of sales data, supporting the sales team with new tools to
enhance their performance
• Developed a good understanding of the use of AZTEC and Seibel for gaining insights
and researching opportunities
• Delivered a major research project into the HORECA channel
Bondstore Manager, Leadership Team
Bundaberg Distilling Company, QLD, owned by Diageo Australia
2007 – 2009
Bundaberg Rum is an iconic Australian brand based in Queensland. As the Bondstore
Manager I delivered all aspects of tourism and commercial activities on site whilst performing
a retail brand management role delivering major events. All delivered in and around a high
risk manufacturing environment.
Key Achievements
• Lead a strong strategic growth plan that took the Bondstore from $4.3 million in sales
and a breakeven contribution to $6 million in sales and $1.2 million in profit.
• Lifted average spend per head on site from $65 / head to $100 / head
• Drove a culture change from an operations to a customer focus with a team of 34
• Actively participated in site leadership as a people manager with strong coaching and
mentoring skills
• Created and delivered multiple large scale events that engaged the community in the
brand, delivered strong incremental sales, and generated significant publicity

5. Resume Peter Selinger
• Represented the business to TV, radio and news media on tourism related issues,
media trained
• Actively represented the business to council, Mayor, State and Federal MP’s
• Winner of company awards recognising culture change and team building
Owner / MD
Niche Design, Noosa Heads, QLD
2002 – 2007
On moving to Australia in 2002 I took on the challenge of small business ownership. Initially
acquiring a boutique manufacturing business for window furnishings I transformed it into a
focused sales agency for leading brands selling and project managing.
Key Achievements
• Grew sales in a strongly competitive market to specialist designers, decorators and
retailers across both QLD and NSW
• Reduced manufacturing reject rate from 30% to under 2%
• Learnt the HR and business processes of a new country with a core team of 5
increasing to 15 at peak periods
• Learnt firsthand lean manufacturing techniques
• Successfully sold the manufacturing business and translated experience to specialist
sales and project management for leading brands across three leading brands
Managing Director
Bateaux London, UK, owned by Sodexho Alliance
1996 – 2002
Sodexho is the world’s largest contract catering and facilities management business based
in France and listed on the NYSE. Bateaux London is a key part of its leisure division with
Bateaux operations in London, Paris and new York.
Key Achievements
• Transformed the business into a market leader in a strongly competitive environment
on the River Thames in London
• Grew sales from $12 million to $20 million and margin from 0.5% to 8.8%
• Delivered 80,000 passengers a year for fine dining and 700,000 a year for tourism
services
• Created a strong sales and marketing team with a strong focus on market
segmentation based on a clear strategy for growth

6. Resume Peter Selinger
• Lead a team of 120 covering sales & marketing, operations, engineering, food and
beverage and finance
• Managed large capital projects successfully including a new design 450 seat boat
• Jointly project managed a Private Public Partnership project with the Port of London
for a new flagship operating base in central London
• Implemented preventive maintenance programs with high levels of vessel operational
readiness
• Lead the river industry in a focused lobbying campaign to seek to amend government
policy bringing me into regular contact with MP’s, opinion formers, tourism leaders
and members of the Lords.
Divisional Director Retail
Alton Towers, UK, owned by the Tussuads Group
1994 – 1996
Tussauds is Europe’s largest leisure business, owner of the world famous Madame
Tussauds, theme parks and an historic castle. Alton Towers is Britain’s largest and Europe’s
third largest theme park with over 2.2 million attendances a year.
Key Achievements
• Restructured a large and complex business unit covering food and beverage,
photography, games, events and functions, and retail increasing sales by 20% to $46
million a year
• Managed a range of support services including warehousing, management
accounting, purchasing, product selection, and strategy
• Developed and supported a core team of 60 staff rising to 900 at peak season
• Managed 100 operating units across a 50 hectare site
• Introduced innovative new product concepts that contributed significantly to
performance
• Project managed numerous CAPEX projects on budget and on time
• Actively participated as a member of the leadership team

7. Resume Peter Selinger
Business Development Manager / PA to Executive Director
Tussuads Group, London, UK
1991 – 1994
Initially supporting the Executive Director Theme Parks the role soon changed to business
development for new build and acquisition opportunities across the world.
Key Achievements
• Played a lead role in two major due diligence exercises in Spain and France
• Managed complex teams of specialists in project evaluation and delivery
• Developed my own discounted cash flow modelling for investment appraisal
• Lived in Tokyo for four months representing the company and researching the
Japanese leisure market
• Acted as in-house retail consultant and also acting general, manager for Tussauds
Amsterdam
Merchandise and Visitor Services Manager
Chessington World of Adventures, UK, owned by the Tussuads Group
1987 – 1991
Chessington is the UK’s third largest theme park with 1.2 million attendances a year
Key Achievements
• Grew sales by 75% to $3 million p.a.
• Successfully managed the ticketing, welcome and car parking operations across two
major entrances
• Introduced electronic ride photography to the UK in partnership with a specialist
business partner
• Introduced innovative new product concepts that contributed significantly to
performance
• Managed all aspects of the retail business including warehousing and management
accounting
• Delivered innovative products across the thematic content of the park sourced largely
from two buying trips each year to Hong Kong and Taiwan
• Lead a team of 10 that grew to 120 at peak season

8. Resume Peter Selinger
Store Management and Buying for Food
Marks and Spencer plc, London, UK
1984 – 1987
Marks and Spencer is an iconic British retailer with an admired graduate development
program. I joined them straight from university working in a number of London stores and
then progressed to Head Office to train as a buyer.
Key Achievements
• Managed a $90 million p.a. catalogue in foods as a buyer
• Developed a reputation as a trouble shooter improving performance at
underperforming stores though a combination of people development, financial and
performance analysis, and visual merchandising and stock management
• Key member of the team that opened the UK’s first food only store, a new trial rapidly
rolled out across the country
Qualifications
Tertiary Education
1983 B.Sc. Economics (Honours), Industry & Trade, London School of Economics, UK
External
Elected Board Member (Treasurer) Bundaberg Tourism RTO
Freeman of the City of London and Member of the Company of Watermen and Lightermen
Elected secretary of the Thames industry association
Training
Diageo: People manager and leadership; Sales; Intermediate Health & Safety;
Responsible Service of Alcohol; Media training
Sodexho: Strategic and Financial Management at the Sodexho Management Institute
Tussauds: Strategy & Finance at Ashridge Management College (UK)
Finance, Marketing, Project Management, TQM, Media training
ACMI: Introduction to Working in Government and Stakeholder Engagement,
Institute of Public Administration
Certification
Intermediate Health & Safety
Responsible Service of Alcohol
Introduction to Interior Design, TAFE QLD

9. Resume Peter Selinger
Skills
Microsoft Office Suite, Project, MYOB, Reservation and Ticketing Systems, SAP
High level Excel user
Awards
2009 “Living the Values” winner, Diageo
2009 “Enriched Communities” nominee, Diageo
2009 “Asia Pac Hero”, Australian finalist nominee for Diageo Asia Pacific
2011 “Visibility Day”, Diageo, State Team