The document summarizes an internship project on event marketing and the role of digital marketing in promoting events. The project goals are to research the changing role of marketing from traditional to digital, identify best event marketing strategies, and analyze consumer interest in events. The research methodology involves descriptive research through surveys and observations of students, parents, employees, and past event attendees. Secondary research sources include the internet, reports, newspapers and magazines. The findings and suggestions focus on understanding target audiences, selecting events based on brand objectives, using social media and digital tools to promote events, and conducting pre and post event analysis.

1. Summer Internship
Project 2017
Presented by :- Arun Gupta
Roll no. :- 065
Batch :- MBA 2016-18
Amity Global Business School

2. Project Title
Event Marketing (Role of Digital Marketing in
Promoting Events)
Company Name
Cyber Security Infotech Pvt. Ltd.

3. Project Goals
Research Objective:-
• To identify the changing role of marketing from traditional
marketing to the digital marketing
• To identify the best marketing strategies for events
• To identify the drawbacks of internet marketing compared
to traditional marketing
• To identify consumer’s interest in events

4. Research Methodology
Research Design:
Descriptive Research
Data Collection Method:
Survey Method
Observational Method

5. Data Collection Source
Primary Data :-
• Students
• Parents
• Previous Event Attendees of the Company
• Employees
• Clients

6. Data Collection Source
Secondary Data :-
• Internet
• Catalogues and Broachers
• Company reports
• Newspaper
• Magazines
• Blogs

7. Sampling
Sample size:-
100 respondents
Sampling Technique:-
Probability Sampling
(Simple random sampling)

8. Data Analysis(Findings)

9. Data Analysis(Findings)

10. Data Analysis(Findings)

11. Data Analysis(Findings)

12. Data Analysis(Findings)

13. Data Analysis(Findings)

14. Data Analysis(Findings)

15. Data Analysis(Findings)

16. Suggestions
• CSI should understand corporate objectives, target
audiences, brand image and positioning clearly.
• CSI should select event based on company’s
objective and brand personality
• Create extensive databases of the target consumers
in order to conduct pre and post event analysis.
• General market research pre-event
• More emphasis on internet marketing
• Make effective Social Media Campaigns to promote
events.

17. Conclusion
• The company should target the right
audiences for their events with the help of
digital marketing.
• More emphasis on marketing should be done
through Social Media.
• Use of digital marketing tools such as
landing pages, blogs, emails, etc. can give
best results.

18. Thank you