Talk given at the BOBCATSSS 2015 conference - http://www.bobcatsss2015.com/. How to make library more playful? A gamification application for City Library in Bratislava is currently in the design process. You have a unique opportunity to see the main ideas and the background information, used by its creation.

1. APPLICATION OF
GAMIFICATION IN
LIBRARY ENVIRONMENT
- Andrej Garaj -

2. ARE YOU
PLAYING GAMES?

3. WHY ARE WE
PLAYING?
Jane McGonigal
janemcgonigal.com

4. GAMES EVERYWHERE!

5. GAMIFICATION
The application of typical
elements of game playing to
other areas of activity, typically as
an online marketing technique to
encourage engagement with a
product or service. (Oxford 2015)

6. BAD WAY FOR
GAMIFICATION...

7. GAMIFICATION IN LIBRARY

8. - Social interaction
- Shelf with
visualization of
readed books
- App interface design
- Strong badge system
with great motivation

9. BOOK GAME
BOOGA!

10. ABOUT BOOGA

11. OUR TEAM
DESIGNER

12. Book Clash
Multiplayer or single
quiz
Book World
Visualization of
personal or global
statistic
Full shelf
Compulsory reading
application

13. ELEMENTS OF GAMIFICATION

14. DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)

15. DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)

16. DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)

17. DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATION
FEEDBACK
REWARDS
TURNS
Components:
ACHIEVEMENTS
AVATARS
BADGES
COLLECTIONS
COMBAT
LEADER BOARDS
LEVELS
POINTS
QUESTS(Werbach and Hunter)

18. GAMIFICATION DESIGN

19. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

20. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

21. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

22. OUR FOCUS
ALMOST
EVERYONE

23. Others
22%
Students
43%
Adults
35%

24. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

25. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

26. 6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunter)

27. CONSIDERATION
- WCAG 2.0 accessibility guidelines
- Teaching library clerks how to use application
- Use of feedback and data
- Audience Development

28. VISION
READ & PLAY

29. OUR CONTACT
GARAJ.ANDREJ@YAHOO.SK

30. QUESTIONS?

31. Sources of information
• WERBACH, Kevin a Dan HUNTER, 2012. For the Win: How Game Thinking Can Revolutionize Your Business. Philadelphia:
Wharton Digital Press. ISBN 978-1-61363-023-5.
• ZICHERMANN, Gabe, Christopher CUNNINGHAM, 2011. Gamification by Design: Implementing Game Mechanics in Web
and Mobile Apps. 1 edition. Sebastopol, Calif: O’Reilly Media. ISBN 9781449397678.
• SCOUT, 2014. Come explore with Pierce County Library [online]. [cit. 22. August 2014]. Available at: https://scout.pcls.us/
• LIBRARYGAME, 2013. Gamification for public and academic libraries. Librarygame [online] [cit. 22. august 2014]. Available
at: http://librarygame.co.uk
• OXFORD, 2014. Oxford Dictionaries [online]. Term Gamification [cit. 12. january, 2015]. Available
at:http://www.oxforddictionaries.com/definition/english/gamification
• POUCHLÝ, Petr. Nechte zákazníky si hrát. Klíčem úspěchu je dnes gamifikace [online] [cit. 12. january, 2015]. Available at:
http://www.tyinternety.cz/prirucka-marketera/nechte-zakazniky-si-hrat-klicem-uspechu-je-dnes-gamifikace/
• HØGENHAUG, Peter Steen. Gamification And UX: Where Users Win Or Lose [online] [cit. 12. january, 2015]. Available at:
http://www.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/