Hear from experts at Google and WP Engine to learn about what they’re doing with machine learning, tools, and some examples of WordPress plugins using machine learning. Watch on-demand recording: https://hs.wpengine.com/webinar-machine-learning-wordpress

1. #wpewebinar
March 7, 2018
#wpewebinar

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CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

3. #wpewebinar
Machine Learning Partnerships Lead
Google Cloud
Naresh Venkat
● Sucks at remembering fun facts
● Loves Hiking & Biking
● Cricket (the game) Enthusiast
Innovation Program Manager
WP Engine
Steven Word
● Creates Instrumental Hip-Hop
● Loves Hiking
● Craft Beer Enthusiast

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WHAT YOU’LL LEARN:
● What is Machine Learning?
● Trends in Machine Learning
● Google & Machine Learning
● Google APIs to leverage within WordPress
● Demo/Use Cases
● Machine Learning & WordPress
● Q&A

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What is Machine Learning?

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Machine learning will be the
basis and fundamentals of
every successful huge IPO win
in 5 years.
— Eric Schmidt , Google NEXT 2016
”

7. Confidential & ProprietaryGoogle Cloud Platform 7
Machine Learning is...
using many examples
to answer questions

8. Write a computer program
with explicit rules to follow
if email contains V!agrå
then mark is-spam;
if email contains …
if email contains …
Write a computer program
to learn from examples
try to classify some emails;
change self to reduce errors;
repeat;

9. Confidential & Proprietary
Machine learning + AI
Machine learning and AI thrive on
predictive and prescriptive analytics
Sophistication
BI + reporting
Traditional BI and reporting do
descriptive and diagnostic analytics
Descriptive
analytics
Diagnostic
analytics
Predictive
analytics
Prescriptive
analytics
Low
High

10. Confidential & ProprietaryGoogle Cloud Platform 10
Let a complex
network build the
right features
Traditional vs Deep Machine Learning

11. Confidential & ProprietaryGoogle Cloud Platform 11

12. Confidential & Proprietary 12
Deep Learning

13. General AI?
System Environment
Observations
Actions
Goal

14. Confidential & Proprietary 14
Pixels in, joystick out
Just neurons
At 10 minutes?
it’s random luck

15. Confidential & Proprietary 15
At 120 minutes?
it’s flawless

16. Confidential & Proprietary 16
At 240 minutes?
strategy emerges

17. Confidential & ProprietaryGoogle Cloud Platform 17
Speaking
AI now powers real time
audio speech translation for
the top languages, allowing
more humans to connect
than ever before
AlphaGo
AI learns by itself from the
historical games of Go to beat
the world champion
Go has 1.74 x 10172
possible
moves, larger than the number
of atoms in universe.

18. Confidential & ProprietaryGoogle Cloud Platform 18
AlphaGo Zero: No human knowledge needed

19. Confidential & ProprietaryGoogle Cloud Platform 19
AI does AI
Systematic exploration
of the model space, using
the techniques finessed in
AlphaGo, yields super-human
performance in AI network design

20. Confidential & Proprietary
Google is an AI first company
Used across products:
Uniqueprojectdirectories
Time

21. Confidential & Proprietary 21
Seeing with Google Photos
[beach]

22. Confidential & Proprietary 22
Reading & Writing
AI now helps to reduce the strain of
the email inbox by predicting responses
based on your personal email history
Twelve percent of all GMail responses are
driven by AI

23. Confidential & ProprietaryGoogle Cloud Platform 23
Speaking
AI now powers real-time audio
speech translation for the top languages,
allowing more humans to connect than
ever before

24. Self-driving cars
Confidential & Proprietary

25. Proprietary + Confidential
signal
for Search ranking
out of hundreds
#3
machine learning for search engines
RankBrain: a deep neural network for search ranking
improvement
to ranking quality
in 2+ years
#1
Machine Learning creates better search experience

26. ML Sustainability
Google datacenters have half the
overhead of typical industry datacenters
Largest private investor in renewables:
$2 billion generating 3.2 GW
Applying Machine Learning produced
40% reduction in cooling energy

27. Google Cloud Platform 27
Solving a 20 year old problem
with Cloud MLE
Google Cloud Platform 27

28. Confidential & ProprietaryGoogle Cloud Platform 28
App DeveloperData ScientistML Researcher
Cloud ML Engine
Build Custom Models
Perception Services
Use pre-trained modelsUse/extend OSS SDK
Matching the tool for the job

29. Confidential & Proprietary
Cloud Natural
Language
Cloud
Speech
Cloud
Translation
Cloud
Vision
Dialogflow
Enterprise
Edition
Cloud Video
Intelligence
AI building blocks for all developers
State of the art machine learning
models built by Google experts
Pre-Trained on massive datasets
using Google scale infrastructure
Work out of the box. No machine
learning expertise required

31. Proprietary + Confidential
Try them yourself in your browser!
cloud.google.com/translate/
cloud.google.com/vision/
cloud.google.com/speech/
cloud.google.com/natural-language/
https://dialogflow.com/

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Machine Learning &
WordPress

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WordLift helps you organize
posts and pages adding facts,
links and media to build
beautifully structured
websites, for both humans
and search engines.
WordLift lets you create, own
and publish your own
knowledge graph.
WordLift publishes your
content as Linked Open Data
following Tim Berners-Lee‘s
Linked Data Principles.
• Provides Content and Image Suggestions
• Make content pieces compatible with Schema markup to
improve indexability and SEO
• Delivers content recommendations to readers to keep them
on the site longer.
SEO Made Simple
WordLift

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Provides context learned
from distinct user
behaviors and external
data sources unique for
each individual's highly
dynamic interests
• Service that collects information about visitors beyond a
single website.
• Aims to learn more about users depending on what other
categories of WordPress websites they visit.
• Helps Content Producers better understand the types of
topics they are interested in.
• Provides real time the activities happening on your site.
Breinify
Predictions based on Behavior

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After the Deadline
AI Driven Content Suggestions
• Part of Jetpack.
• Finds writing errors but also offers smart suggestions to
improve your language
• Detects misused words, style errors, clichés, biased
languages and more. What’s more, it even explains your
errors to you
AI-driven contextual
spellcheck, grammar and
contextual suggestions

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The Future of Machine
Learning in WordPress

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Slides and recording will be made available
shortly after the webinar
QUESTIONS AND ANSWERS

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Cloud Natural Language
RESOURCES
Learn with Google AI
Google Cloud Platform Free Tier
Google Translation API
Cloud Vision API
Cloud Speech API
Dialogflow

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Apply Magic Sauce
RESOURCES (cont’d)
WordLift
Breinify
AI Mojo
After the Deadline (Jetpack)
14 WordPress Plugins Using Artifical Intelligence

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NEXT UP...
Register Now:
http://wpeng.in/
voice
Wednesday, April 4
3:00 p.m. EDT,
2:00 p.m. CDT,
12:00 p.m. PDT,
19:00 UTC/GMT
Voice Technologies &
WordPress
A discussion with Amazon
and WP Engine

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HELP US IMPROVE

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THANK YOU
#wpewebinar
@wpengine