Sudipto Sinha has over 10 years of experience in merchandising and buying roles. He has worked at Shoppers Stop, Fabindia, and Max Hypermarket in categories including sportswear, menswear, home goods, and stationery. At his current role at Shoppers Stop, he manages merchandising for several sports brands, including planning, sales, and expansion. He has experience with inventory management, vendor relationships, data analysis, and ensuring in-season sales goals are met. Sinha holds an MBA in Marketing and a BCA, and has skills in Microsoft Office, analytics, communication, and networking.

1. Sudipto Sinha
172/5 1st Floor Asho Garh Dunlop Post ISI Kolkata 700108 West Bengal Mobile No: +91 9836557554
Email Id: sudiptosinhaa@gmail.com Skype: sudiptopapai D.O.B.: 26thth May 1986 Gender: Male
Professional Experience:
Shoppers Stop Ltd (May‘15- Till date)
Deputy Merchandiser for Active Sportswear and Men’s Leather Accessories
Role& Responsibilities:
 Launched 6 Sports Brands, from managing the legalities to ensuring the Product planning,
sales on the floor across 20 stores and working on expansion which helped achieve better
targets, current brands (Nike,Reebok,Adidas, Neo, Puma, Skechers, Fila.)
 Manage Merchandise Assortment Planning for existing brands, strategic planning for
liquidation and ensuring increase in sales to achievetargets
 Effectively managed to workinNegativeWorkingCapital
 Manage relationswiththeVendors intermsof bookings and follow ups, OTBManagementas
per the plan and requirements, margins and week cover
 Prepare & maintain category merchandise MIS and Merchandise analytics based on actual
sales, sales forecasts, merchandise calendar, company order parameters, inventory checks,
replenishment needs, customerpreference,historical trends& future outlook etc.
 Ensure effective in-season management at pan India level (stock balancing, markdown
management,stock analysis, stockvs sales)
 Categorypromo-LiaisewithVM/Marketing/Loyalty teams fortimely & effectiverollouts
Fabindia Overseas Pvt Ltd (Jan‘14- May’ 15)
Regional Merchandiser Ladies and Men’s Ethnic Wear and Home Décor
Role& Responsibilities:
• Managed merchandiseforGarments,HomeFurnishing&Furniture
• Handled monthly Seasonal understanding,PromotionsandBenchmarking
• Planned inventory management, correction and movement along with analysing the trend,
market demand, size/ colour preference analysis and workedclosely with the buyer
• Anchored Plano-gramwiththe VM team and ensuring better SPSF
• Data Analysis, Audit and Preparation of Sales, Fill rate & other reports (Rolling Forecast,
Sales Analysis, Stock out Report, Profitability etc.).
• New ProductadditionandListing
• Met vendors, got new vendors on board and was active in vendornegotiations
• Raised PurchaseOrderand monitored stocksforall 23 storescrossEastIndia

2. Max Hypermarket Pvt Ltd (SPAR) (Feb‘12- Dec’ 13)
National Buyer & Merchandiser for Plastic,Utensil,Luggage,Toys,Stationary Categories
Role& Responsibilities:
• Managed Buying & Merchandising, Financial, Strategic & Assortment planning to achieve
maximum sales & profitability
• Workedon Pre-season financialplans, in-season projections,open-to-buymanagement&new
store budgets
• Prepared and maintained category merchandise MIS analytics based on actual sales, sales
forecasts, merchandise calendar, company order parameters, inventory checks, replenishment
needs etc.
• Assisted in the creation of buying plans for the category based on insights gained from
Merchandise&Buyinganalytics,customerpreference, historical trends & future outlook
• Assisted in deciding & freezingcategorymerchandiseplans around factors like Sales, Stock,
OTB,Margins, Week cover,Store level sales, order quantity, allocation, replenishment etc.
• Ensured effective in-season management across territories (stock balancing, markdown
management, stockanalysis, stock v/s sales)
• Maintained SOP and Methodologies for inventory and requirements, working capital
constraints while ensuring nooccurrenceof stockouton part of merchandise planning occurred
• Provide inputs on expected margins, possible price points & other parameters for
promotions.
• Worked closely with VendorsandVM teamfor effectiveexecution
• Raised PurchaseOrder and monitored stocks for15 storesat Pan India level
Additional experience:
 Enhancing the preformation of PrivateBrand in Future Group duration 1 month
 ITC Ltd. A Study on effectiveShampoo bottle distribution duration 3 months
 Amul DirectMarketing Strategy duration 2 months
 Social involvement projectfor Youth for SEVA Title Waste Segregation duration 2 months
Education:
Skills and competencies
Qualification Board / University Year % / CGPA
MBA - Major: Marketing / Minor HR AICTE 2012 6.2 on 10
BCA Graduation WBUT 2009 76.0%
XII(ISC) I.S.C 2006 55.4%
X (ICSE) I.C.S.E 2004 52.2%

3.  Good command over MicrosoftOfficeincludingExcel,Internet,Windows&Android
 Good analytical and decision making skills, marketing, presentation, event management and
communication skills
 Ability to comprehend and analyze the situation
 Always keen on developing new skill sets
 Able to deal effectively withsituations spontaneously
 EffectiveNetworkingand socializing skills
 Positive,Hard working, Determined, Enthusiastic and Sincere
 Languages known:English, Hindi, French (Intermediary Low),Bengali(Fluent)
Co-Curricular Activities & Achievement
 Winner of Marketing Competition in DSI.
 Awarded the best internship by D.S.B.S.
 Represented West Bengal Cricket Under 13,15&17
 Attended CIL programs
 Attended the Leadership Program held in Dayananda Sagar College, Year 2010
Hobbies and Interests
 Watching and playing sports such as Cricket (PlayedforBengal Under 13,15,17), Formula 1
 Automobiles, Road trips & travelling
 Reading & watchingmovies
 Socializing and making new acquaintances