Analytics: From Data to Decisions
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From WCET 2016 where Carmean and Robinson make the claim that “digital pointillism” and seeking meaning in pattern has changed the way we see the world. From a distance, blurry clusters of dots - whether in colors, data, behaviors, beliefs - can provide a broader understanding that comes to life with making patterns visual. Just as Seurat and Signac connected dots to allow us to understand a canvas differently, analytics work, by clustering and displaying the dots in new, unseen ways, enables institutions to see patterns in what is - or can be - known about our learners.
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Analytics: From Data to Decisions
- 1. { Predictive Analytics: Moving From Data to Decisions Colleen Carmean, PhD University of Washington Tacoma Assistant Chancellor, Academic Affairs carmean@uw.edu
- 2. Making sense of complex data is hard
- 3. Tools and Skills Have Changed
- 4. Majority First Generation Majority Pell-Eligible Majority > 21 years Minority Caucasian The New Traditionals of UWT
- 5. EACH YEAR, UW TACOMA LOSES: 25-30% of First Year Students 10-15% of Second Year 3-5% of Our Near-Completers 80% of our losses are students in good academic standing Now What?
- 6. How Do We Discover Who, When , Why
- 7. Patterns in the DATA
- 8. Finding Students in the DATA
- 11. From Reporting…
- 12. …to Discovering
- 13. New Roles, New Skills
- 16. Phase 1: Shared Interests
Editor's Notes
- Introduce me (assistant chanc/Ac Affairs-IR: dragging UW Tacoma into the digital age)
- digital age, rapid change, volumes of data. Creates New demands, opportunities, roles. Need for new kinds of talent, which must be understood and curated. Creative Commons BY-NC-SA http://www.adeptustc.com/wp-content/uploads/2015/02/Digital-e1424549288229.jpg
- We’ve seen not just a change at the technical/data discovery front – but in practice. How do we create a data culture on a campus that has always flown without a compass? A well-intended urban-serving campus built on story myth urban-serving legend Creative Commons BY-NC-SA https://c2.staticflickr.com/4/3564/3324252772_d653e92a2d_z.jpg?zz=1
- Students have changed. data: demographics (majority first gen, minority caucasian, majority Pell, majority undergrads >21)
- analytics: can we more deeply know who when where why? And then take action.
- Patterns in Analytics: patterns not previously found or observable (we needed machines. The existence of Nate Silver raised expectations everywhere.) “ Tiny campus, with an anemic IR”)
- Story image/hero within…: Joseph Campbell says there’s only one story, told 1000 ways. For HE, that story/the archetypal legend is now persistence. Thru that lens, we tell the story of student as hero of 1000 faces, 1000 filters, 1000 predictors
- reinventing the narrative means not resting on limited dead data, but finding patterns at the core of new stories, new learners, new modalities of teaching and learning
- You’ve all seen these…IR reports it every year, but when does it become information needed and used by decision makers? Where is the actionable information in the “dead data”?
- reinventing the anemic IR: from reporting to discovering, probing, wondering …and action. Looking at powerful predictors seen in historic data and applying in real time to knowing our present students and helping them to the finish line.
- discovery: someone needs to be looking . WHAT are the skills of these new analysts? Where in the organization are they found? Creative Commons: BY-NC-SA http://www.mechanictomillionaire.com/wp-content/uploads/2016/05/Epi-201-M2M.png
- UWT: IR-owned, decentralized working group.
- power user group: title and 3 images (strategy/insights/interests)
- phase 1: shared interests (cross-campus team / learning curve/exploration/explanation)
- phase 2: strategy – explore pressing ?s: FTIC, FY, demographic filters, powerful predictors Creative Commons: BY-NC-SA:http://www.brandingstrategyinsider.com/images/2013/10/Brand-Strategy-Business-Strategy.jpg
- phase 3: ?? insights – suggested by community/pursued by the campus working group/discovery presented to leadership: can we get there? Creative Commons BY-NC-SA: https://www.emergenetics.com/blog/wp-content/uploads/2014/04/Collaboration.jpg
- infusing discovery into action and moving a reporting culture into a research lab culture Creative Common BY-NC-SA: http://siliconangle.com/files/2012/04/data-into-action.png
- Thank you! Happy to share stories and ideas. Creative commons ByNCSA: http://verastic.com/site/wp-content/uploads/2015/08/Thank-You.jpg