The document discusses open access publishing and the motivations behind it. It provides an overview of open access, describes the JeDEM eJournal which has been published since 2009, and evaluates JeDEM based on DOAJ and QOAM criteria. It then outlines a project to develop a methodology for evaluating users' perspectives on open access journals like JeDEM through surveys. Key research questions are presented along with potential motivational factors. The remainder involves workshops at the conference to discuss perspectives on open access from academics, practitioners, and policymakers.