Taylor Swift's album covers show her progression as an artist over time: 1) Her first album portrayed her innocence with a natural look to attract young fans. 2) Her second album showed more confidence with wind in her hair but she remained somewhat mysterious. 3) By her third album, she wore a purple ballgown dress and more makeup to seem grown up but still appeal to fans. 4) Her fourth album featured a dramatic change with dark eye makeup, different hair, and a bold font to signal a new direction.

1. Analysis on Taylor Swift’s CD Album Covers
By Jade Delaney

2. Taylor Swift’s
1)
2) Album Covers
These are all of
Taylor Swifts
album covers over
the years. Each of
very different and
they all show how
she has slowly
changed as an
artist with her
target audience.
Growing with
what her listeners
3) 4) want and the new
trends. We can
see what she has
kept in order to
keep the Taylor
Swift brand going
but what she has
also needed to
change in order to
target more
people.

3. Taylor Swift’s First Album Cover
The butterflies The blue and green
continue the girly and background is almost
natural beauty theme beach or jungle like, as
if she is surrounded by
nature. This coincides
This first album is with her beach natural
about making Taylor look, the wavy blonde
Swift a well known hair and natural
artist and brand. At makeup shows her
this point she is new innocence. This is an
to the music industry ideal look when trying
so a portrait style to attract a young
image of her is ideal. audience
This album cover is
trying to promote
who Taylor Swift is This is the branded
and its already logo for Taylor Swift.
trying to address her The font goes well
target audience by with the rest of the
the composition of image that she is
the CD cover. trying to portray

4. Taylor Swift’s Second Album Cover
This is more of a Although we see that
confident pose Taylor is looking more
compared to her first fearless in this image, the
album cover. The wind way that she is framed still
blowing in her hair shows a sense of in
shows her confidence. secureness that is a bit
She is becoming less mysterious. She’s not
sweet and young; by making direct address
wearing gold with the camera however
(glamorous she has grown up from her
connotations) and last album, she is wearing
having more of her body more makeup and the
exposed in the image colour scheme is almost
like her neck it shows ‘more expensive’ looking.
how she is growing with
her target audience.
As well as the image the
block bold and capital The same logo/font is used
print of ‘fearless’ links as the trade mark for her
well showing that Taylor CD covers and keeps that
Swift is now here to stay recognition with who she
and has a clear path she is going
is going in.

5. Taylor Swift’s Third Album Cover
Taylor is giving direct She has kept the same
address to the camera style with her hair in all
and is therefore looking three albums so far so we
stronger as an artist are still able to recognise
although her stance is her as the same artist. She
still not that powerful. has more makeup in this
image, and has introduced
The purple dress looks red lipstick which has
like a ballroom dress and connotations of being
resembles a flower, this more grown up and sexy
is something that her
young audience would
appreciate and would The same logo/font is used
catch young girls as the trade mark for her
attention.
‘Speak now’ is in a
similar font to ‘Taylor
Swift’ it follows the girly
theme and the delicate
dress, it also a little bit
like a signature on the CD covers and keeps that
CD which makes it more recognition with who she
personal is going.

6. Taylor Swift’s Fourth Album Cover
This album has changed dramatically form the ones previous, this may be because she is trying to get a different image. She
could be growing with her fans and the times and has made the decision to change and have a more grown up look. She may
also be wanting to attract a different or broader audience, and this could be due to a change in her music. Her style may be
changing with the new music she is bringing out . Her old approach to the music industry might not be working and she wants
to break into the more successful and booming sections of the music industry.
The dark area around Her hair for the first time is
her eyes that is hard to slightly different in this
see makes Taylor seem album cover. It looks to be
very mysterious and in a more 60’s style of
intriguing. This is fashion, coinciding with
different to her last the red lipstick
albums, although she
isn’t always looking into The ‘Taylor Swift’
the camera and has her compared to how it has
face turned we are able always been in her albums
to see more of her face. previous has now changed
for the first time. The bold
With this shadowing the capitalization is more of a
red lips are highlighted statement and suggests
more so and works well that he is a new Taylor
with the title of the Swift. This is a bold
album. statement and works well
for this artist if she wants
The title in this album to change her direction.
stands out and matches
well with the image.