Taylor Swift has cultivated a consistent brand image over her career centered around her red lipstick, hairstyles, and cat eye makeup. Her signature props are a guitar and cowboy boots representing her country roots. As she has transitioned to pop, her style has matured to include floor length gowns. She is seen as a role model due to her charitable nature and social media presence. Her brand aims to present her as fashionable yet appropriate for all ages through an innocent look.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
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2. TAYLOR SWIFTS BRAND IMAGE
Taylor Swift sports red lipstick which has been her trademark look since her 4th
album titled 'RED'. Her hairstyles over the span of her career have also become a part
of the trademark look. For her first 3 albums, she was known to have long curly hair
whilst her most recent release '1989', has seen a change to a shorter look. Her make
up also consists of winged eye liner to give her the cat eye effect.
The prop's most associated with Taylor Swift are her guitar and cowboy boots. She
is well known for starting out in the country genre which is why she is often
associated with cowboy boots. Taylor Swift is also famous for the fact that she writes
her own songs which is why she often performs with a guitar. As she has matured
into the pop genre, her style has changed. At award shows she is often seen to be
wearing floor length gowns whilst in her daily life she is most often spotted wearing
crop tops. This reflects her more mature attitude which is associated with her pop
music.
Taylor Swift is well known for her use of social media and she has also been named
the most charitable celebrity twice. This shows that she is branded as a good, humble
person.
Her brand image has been used in order to endorse many popular products such as
Keds and Diet Coke.
Overall, Taylor Swift's brand image is created in order to present her as a role
model. Her style is fashionable yet appropriate for fans of all ages whilst her innocent
look increases her likability.
3. THE BRAND IMAGE FOR OUR ARTIST
We wanted the look of our artist to be dreamy and whimsical to present her as being someone
who is innocent and pure. This helps a viewer believe what the artist is singing in the song. To
achieve this, she will be dressed in a lightly coloured floaty dress with natural make up and
lightly curled hair. For this look, we took inspiration from pop artists Ellie Goulding, Taylor Swift
and Gabrielle Aplin. They all sport this look in their music videos which shows that it is an image
well suited to the pop genre yet it also isn't the stereotypical pop genre look which will allow our
artist to be differentiated from others.
4. Our artist's brand image will contain natural colours to present her as
being down to earth and relatable. This is why we also wanted to
associate her with an ordinary setting, in order to create a relatability.
This look is very ethereal which will give the artist our take on the
'perfected' image many artists in the pop genre portray. The look
should be clean and polished and for this we took inspiration from
Katy Perry's 'Unconditionally' music video where she is also shown to
be sporting a natural look yet still looks polished and glossy as a pop
artist should. Demi Lovato has also worn this look.