The document analyzes various elements of the Midnight Memories album by One Direction. It summarizes that the front cover depicts each band member with an individual style while presenting them as a close-knit group. The paint-like font and use of red connotes youth, fun, and graffiti culture. The track list uses red and white colors consistently across the album design. Thank you notes from band members in the booklet help fans connect with the band and portray them as caring about their audience.

1. Midnight Memories Album
Analysis
Tomi Machado

2. Front Cover
• The use of the main
image presents each
boy with an
individual style
enhancing their
individual personas
as well as being one
within the group.
• The main image
cover depicts the
group as a tight knit
group of friends
rather than just a
typical band.
• The use of the paint like font
connotes youth childhood and
having fun because paint is
messy and all over place, yet it
is some form of graffiti which is
heavily associated with youths.
• The use of the red
within the band name
gives the cover some
extra colour and is a
consistent colour used
through the album
design.
• Red is a bright and eye-
catching colour so it
may catch the eye of an
individual making it
aesthetically pleasing.
• Yet the color of their
outfits are
synonymous with the
stereotypical boy
band but they fuse
darker colors to work
around their age as
they are quite an
older boy band in
comparison to most.

3. Track-list
The lined paper
background is very
effective as it relates to
the intended target
audience of
teenagers/young adults.
As this is something
commonly found within
schools work etc. and is
generally associated with
school something the
audience can identify
with.
• The colours of
red and white
present
consistency as it
fits in line with
the set house
style which is
red and white
• Within the track list it lists all
of the tracks using the colours
of red and white. The red is
used for the numbers whereas
the track titles in white.
• This shows similarity
with tests on which
numbers and answers
are listed so it can be
said the album, as a
whole has a school
theme constantly
running throughout it.

4. CD
The CD can be said
to be reminiscent of
sunset and beaches
as it represents the
light seen on the
surface of the water.
Presenting the
album to be chilled
relaxed and fun to
maybe listen to.

5. Band member Images
The use of single
and group band
member images
have helped to
show off each
members individual
style as it uses
different styles to
compliment each
person.

6. Thank Yous
Featured within the
booklet there are
thank yous written by
several members of
the band to the fans.
This was very useful
as it has helped the
audience connect
with the band as it
shows how much
they care about their
fans. It portrays the
band as caring and
loving improving
their overall image as
music artists and
people personally.