This is part three of Evaluation task 1, where I analyse the conventions of CD DigiPaks. Closely looking at which conventions I adhered to or which I challenged within the product.

1. Conventions of the CD
DigiPak
Evaluation Task 1

2. Front Cover
Having the artist’s image on
the front cover creates a
recognition factor.
As well as presenting
Sasha is a red light which
further builds her star
image of a sexy temptress.
It is a convention to have
the album title on the front
cover, to clearly label the
product and create a
clear communication,
through media language
with the audience.
The dotted font I used, is subtle making Sasha’s name the main point of focus. It also creates an intertextual
ink to the 1920s and burlesque shows, as I find that the dot remind of the iconic light bulb letters. This benefits
Sasha’s image as burlesque shows were about the tempting element and talent, it makes Sasha a classy,
skilled, temptress/star.
I adhered to the
conventions through
displaying Sasha’s
name/ logo on the
front cover. As it is
presented in the
biggest font I also
adhered to the
conventions of a solo
artist to market the
artist as a brand,
having all attention on
her.
Incorporating the cyrillic
letter, draws a link to
her Russian heritage. It
is conventional to draw
attention to the artist’s
USP on the front cover,
in this case Sasha’s
seductive look (image&
red) and her
Russian/exotic roots
(logo)

3. Conventional use of Red
Artists such as Christina Aguilera, Madonna
and Rhianna who all have similar USP of sex
appeal and an empowered image, have
frequently used red in their campaign to
promote their desirable image.
Therefor the use red to promote Sasha’s star
image is conventional, as it is a socially
accepted fact that red is a colour of passion.
And scientifically proven that red increases one’s
blood pressure, tricking the viewer into
excitement about the content they are viewing.

4. Back cover A CD connection is to
have the track list on
the back cover of the
CD.
As it clearly tells the
audience what value
they buy with the
product, through listing
the content.
It is conventional for the
CD format to have a
barcode on the back
cover, often in the bottom
right corner.
I decided to adhere to the
convention to simulate a
professional look.
I also applied the
conventional use of
the production
information; as it is
vital for the copyright
and star image
presenting Sasha as
an industry
professional.
To reinforce Sasha’s
idolised but classy
Star image. However I
increased the image’s
trjsnperancy to
prevent it from
distracting from the
track list. As the track
list is the most
important information
on the back cover,
promising the
audience value for
their purchase.

5. Research into CD conventions
Looking at existing content, I realised that
the back cover’s of CD DigiPak’s are often
are more abstracted, as the track list is the
central point of focus, to clearly
communicate the value of the product to
the audience.

6. Close Look at Track
Lists
The two Christina Aguilera CD back covers , influenced my design. As the track list is used to emphasise
the shape of her body reinforcing her sex appeal star image and on he other back cover a close up of only
half of the artist’S fare suggests an element of mystery.
decided to utilise the unconventional presentation of the track list, to compliment the negative space of
Sasha’s image and emphasise the sense of mystery.

7. Water image
I created an intertextual link to
Kylie Minogue’s album cover
‘Kiss me Once.’ The water
droplets create a seductive
image as water is a sensual
element.
I used the water image to tie
Sasha’s DigiPak together,
through having the theme run
through the inlay, disc and back
cover of the DigiPak.

8. Inlay Image
For the inlay image I decided to create a
mirror effect, appealing to the
intertextual link to mirrors in art,
suggesting both Vanity and self-
knowledge, supporting Sasha’s
powerful, independent but beautiful/
sexy image.
I used the image transformation tool, to
inverse the image and increase it’s
transparency.

9. Disc
I added a microphone
to clearly labels that
Sasha is a singe, and
appeal to her talent.
The conventions of a
microphone,
immediately connote
performance and vocal
skills.