2. This is the net we used as
our template for our digipak.
This digipak would be simple
and cheap to make
minimising manufacturing
costs and thus maximising
profits.
It is also easy to open and
close and easy to use.
Nothing to distract the
costumer from the product
with over the top packaging.
It’s blunt and straight to the
point so what you pay for is
in effect what you get.
As a hugely successful global
artist Lady Gaga would
release the new material in
single album format to
maximise profits.
3. We started our digipak cover by going through all Picture 1 (close up shot of her face) I liked because it
the photos I had taken and put into the 'image felt personal as the camera is very close to her face
bank'. We then chose our two favourite pictures making the audience connect with her both on an
after a lot of consideration. We wanted artistic and appreciative level as well as personal
something that would fit in with our album level. It makes us feel like we know Gaga. It also
poster as well as represent the artist well and gives her a vulnerable and 'more human’ with less of
increase the selling of her album. We like these a high profile celebrity status and none of her usual
two pictures as they showed a vulnerable and glamorous and possibly intimidating costumes or
more 'human' side to Lady Gaga which perhaps makeup. This enables the audience to connect with
isn't shown in some of her more aggressive her and relate with her as we feel like she is 'one of
album artwork or magazine posters and adverts. us'. This picture reminds me of the R.E.M song
We felt that the title to the album 'Born This 'Everybody Hurts' as it reminds us that even Gaga,
Way' would go nicely with a natural shot of just intimidating and confident as she is, is only human
Lady Gaga without props or distracting costumes and sometimes can't meet the pressure her job
but herself in her 'natural' 'how-she-was-born' demands and that she too hurts sometimes making
state. us as an audience sympathize with her and like her
more.
Picture 2 (medium shot of Gaga) I
adore beacause her face is looking to
the side so she would be looking at
any potential writing placed in the
black space. I also love the colours
and the lighting in this shot as it is
very dramatic with bright skins and
eyes agaisnt her dark, sharp bob and
black background.
4. We placed our picture over a black background as this would be the background colour of
our digipak however you could see the colour difference between the black from our
picture which was lighter and more ‘grainy’ than the black background. I uploaded the
picture onto photoshop and used the eraser tool to remove the pictures original
background so when I placed it back on the black background of my digipak net you could
no longer see that the black background and the picture of Lady Gaga were two
separate images placed on top of each other.
We used the cropper tool to crop out Gaga’s shoulder so her black leotard fades
into the background so there is nothing distracting the audience from her face. I
also enlarged the image of her head to fit the contents of the frame better.
We increased the contrast of the image to make Gaga’s face brighter
and hence stand out more and making her more noticable. ‘Selling’
the artist as being the main focus of her album. The now brighter
image is also now in bolder colours of white, yellow and black. Her hair
is also shinier. This effect makes the album artwork fit better for a pop
album as it is bright and playful thus following conventions of pop
album covers.
5. We experimented with many fonts on powerpoint and
these were our favourites. We decided instantly that
white would be the most effective colour to use for the
writing as I had used it already for the poster as it stands
out the most against the black. This makes the writing
clear, bold and straight-to-the-point, standing out
beyond other albums. We wanted Lady Gaga to be
written as big as possible in capital letters and bold so
that her name would stand out from the album as
people buy her album with an expectation of the artist.
If Lady Gaga stands out even people who don’t know the
album yet but like the artist would buy the album.
It also increases the artist’s profile as her status as a celebrity increases with her album sales by
having her name dominating her album it would increase her fame.
We like ‘Born This Way’ with lines across it as it looks like a music score for notation for classical
music which emhasizes that this is album is a ‘classic’; a must have item. It also emphasizes on
the fact that Lady Gaga herself is a piano player of classical music and in her song ‘Marry The
Night’ featuring on this album it includes classical music by Beethoven in the introduction.
6. We used the internet to find which songs are on this album
and copied and pasted her most popular tracks onto the
tracklist. We again used white as it is the most effective
colour to use for the writing as I had used it already for the
poster and front cover to the digipak. Also, it stands out the
most against the black making the writting clear, bold and
straight-to-the point, standing out beyond other albums.
We put the font in italic so that it looks like it’s been hand
written making the album more personal to the audience
as if Lady Gaga wrote out the track list herself creating a
deeper connection with her audience.
We used spacing and the size of the tracks in order to contour the words around her face
making the album more creative and artistic which Lady Gaga is often associated with.
This is our digipak spine. We only used GAGA instead of her full
stage name being Lady Gaga as we felt she she is known so well
that even just Gaga would be clear to her audience as her. We
also feel its straight to the point and by using less letters it
enabled us to increase the font size. Like the front cover we did
her name in capital letter to ensure it stands out from other
albums with ‘Born this way’ written in italics, again to make it
more personal and we felt that it looked more elegant like this.
7. After experimenting we tried the digipak covers flipped over so the image that was
previously the back cover is now the front cover and vice-versa. We felt that this
front cover is more effective as you can see more of her face and it’s a clearer less
edited image. We kept the tracklist in the same shape as we like how it looks likes
arrows pointing to the institutional information which I copied and pasted in from
her real born this way album. We also kept the fonts the same but with Lady Gaga
written below her image instead of above so to not cover her head.
8. We decided this image would be good for where the CD is placed as it is the
same as the back cover but with her eyes open instead of closed so it creates
a synergistic link with the other picture and doesn’t look out of place or
‘random’.
We used photoshop to enhance and change the colours of the picture. We
increased the contrast and brightness of the image and decreased the
saturation to change the colour to a cold black and white.
We then placed the image onto powerpoint and cropped the image to fit the
net frame and used the tool shape to make white circles for the template of
where the CD would be placed.
9.
10. This is the net for our
digipak booklet in
page-printing order.
We used this to put
my images over.
This is the final layout
of our net for our
digipak booklet with
the images inserted
in their places. Some
pictures are upside
down because that is
how they would be
sent to the printer so
that it prints on the
back of the page
above it.
