The document discusses the film exhibition industry, including the roles and challenges of cinema operators (exhibitors). Exhibitors own and operate cinemas, selling the experience of watching films as well as concessions. They aim to attract large audiences by offering a variety of films, not just blockbusters, and many have transitioned to multiplex models for improved viewing experiences. Digital distribution has also made independent and non-mainstream films more accessible in cinemas.

3.  The exhibition of film primarily involves
the ownership, management and
operation of cinemas.
 What the exhibitor sells is the experience
of a film and concessions e.g. Food and
drink
 Exhibitors have influence over the box
office success and the reception of films

4. Merchandise
Soundtracks
Online games
Apps

5.  Shifting market conditions
 Strong competition
 Efforts to achieve monopolization of the
field
 Government regulatory actions
 Costly investment in new technologies

7. They need a variety of good films that will attract to a
large target audience, not just blockbusters. There has
also been significant development from the first
multiplex cinema in 1985, this rise in multiplex cinemas
would attract to the audience because many benefits
come with it. it massively improves viewing
experiences because of the bigger screens, more leg
room and space, and you are able to see the film well
from wherever you sit. However blockbuster films are
extremely popular in cinema’s and people will always
come back to watch the sequels for example
Transformers and Shrek 3.

8. • What's on at the cinema
• The location of the cinema
• Quality of the cinema
• Access to the cinema in regard to parking
• Cost of the tickets e.g. different companies have different prices
• When the films are showing
• Any film related events
• Whether there are other facilities (e.g. coffee shops, bars) near by
•The cinema brand. However, 75% of people polled in 2007 left the cinema
not knowing the name of it. Does this mean brand image isn't important?

11. Digital exhibition is important for the UK film
industry because it means that non
mainstream films are becoming more
accessible.
Independent cinemas have the capability to
screen more films because digital distribution
and exhibition is cheaper than traditional
methods.

12.  The UK film council wants to make films more accessible
 Improving access – our digital screen network is made up of 240
digital screens across the UK that now show non- mainstream
films regularly
 Raising awareness – our prints and advertising fund provides £4
million every year to help British distributers promote non
mainstream films
 Increasing information – our website is one of the UK’s leading
websites for film fans looking to watch. Buy, download or rent
great films
 Piracy is big problem as this is stopping production companies
from getting the money they deserve from producing these films.

13.  A multiplex is a movie theatre complex
with multiple exciting screens, typically
more than one screen within a single
complex.
 They're usually houses in a specially
designed building.
 The largest of these complexes can sit
thousands of people and are sometimes
referred to as a megaplex.

14.  Location and number of screens are key
for their movies success especially what
they show on their screens.