Ellie Goulding digipak analyis

3. The front cover of this Digipak is fairly minimal, the artist has her eyes shut as if she is
enjoying herself, the text is placed in the negative space next to the artist and the
colours are pastels and nudes, and as a result are muted.
The text stands out as the pink is opposite to the blue, this makes the text stand out
without using a bright colour. The font is narrow and in the negative space so as not to
detract from the image of the artist, and not
taking up too much space as a result.
The artist is wearing nudes and beiges so as to
stand out from the background.
The fact that the artist is standing with her
eyes closed makes the artist look passionate
which is engaging for the audience, despite
not using direct address.

4. The disk is similar to the cover as uses the same pastel colour scheme, however because
the colours are reversed, this makes the disk stand out more, this draws the attention of
the audience and is recognisable as the most important part of the digipak.
The text on the disk is the same font as on
the front cover, this keeps the text to a small
portion of the disk, which catches the
audiences attention and reinforces the name
of the album in the audiences mind.
There is not image on this disk, which allows
the audience to focus on the name of the
album instead of the artist.

5. The back cover is similar to the front cover as the text is places in the negative space
next to the image, the text however is white as is not of the album name, this text still
stands out against the background and is noticeable.
The font is the same as on the front cover and disk as it does not detract from the image
and fits neatly around it.
The image is of the artist shouting, this image
Also lacks direct address and her hair is
covering her face, this is appealing as the artist
Is pulling a large facial expression meaning an
audience is still drawn in by the image.

6. Throughout the digipak, one font is used, this font is small and narrow allowing it to take
up little room and not distract the audience, the pastel pink colour of the writing does
this also.
The artist does not use direct address however has an expressive facial expression
otherwise and therefore still is eye-catching.
A consistent colour scheme is used throughout this digipak, the pastels are bright
enough to attract the audiences attention however do not detract from the artist.