The document summarizes and analyzes the packaging designs, called digipaks, for two pop albums: Katy Perry's "Teenage Dream" and Rihanna's "Talk That Talk". The Katy Perry digipak uses soft pastel colors and depicts her in an angelic way to have a sweet yet sensual vibe. In contrast, the Rihanna digipak has a dark, military-inspired theme with her face prominently featured to portray an edgy, bad girl image attractive to her target audience. Both digipaks aim to create connections between the artists and their fans through the use of prominent photos of the artists themselves.

1. Digipak Analysis

2. Teenage Dream
This is the digipak for Katy
Perry’s album Teenage Dream.
The digipack has a sweet yet
sensual vibe to it, using soft
pastel colours such as pink and
blue, and the artist herself is
given an angelic look. This
scene on the digipak was also
featured in her hit single
‘California Girls’ so there is
correlation in between the
two.
The colour scheme for this digipak is simply pastel colours, making it look fun and
playful such as the video for California Girls. The artists face is also the main image,
which can create a relationship with the target audience. The fonts used and the
colours for the fonts are blue and red, which contrast against the pale pink
background. Usually the artists name is much bigger for a debut album, but as Katy
Perry is a well known artist, it isn’t as important is if it were her first album.

3. Talk That Talk
The colour scheme is black and white with a bright
flash, such as the one from a polaroid camera and
the font used is bold military style writing. In this
digipak the artists name is superimposed, therefore
this artist wants to gain more recognition.
Rihanna’s Digipak for Talk
That Talk has a military
theme to it. A vintage filter
has been applied to the
images seen to produce a
dark effect. Rihanna’s face
is prominent. A feature
that is common in Pop
digipaks. These shots give
her an edgy ‘bad girl’ look,
which could be attractive
towards her target
audience. It also allows her
audience to have more of a
bond with her, as she looks
directly into the camera.