Fereshta Gafari's target audience for her music video and ancillary tasks is primarily females aged 15-30, with 70% of fans being female. She gathered feedback from classmates and fans to create a final product that would appeal to fans and a wider audience. The feedback she received came from interviews with three people - a big fan of Marina and the Diamonds, someone familiar with Marina but who had not heard her music, and someone unfamiliar with Marina. This variety of perspectives provided useful insights. Feedback praised how the tasks appealed to Marina fans but suggested changing the digipack coloring to match the music video tone. Later feedback improved the video by adding more outdoor scenes. Overall, the feedback improved Fereshta

1. Fereshta Gafari

2. Target Audience
The majority of my target audience are females from the ages of 15-30, it could
be estimated that 70% of the fans are female and the remainder only 30%, a minority
of the fans may be of 31-35 this is the mature adult age. Throughout the process of the
production of my music video, gathering feedback from class mates as well asasFans
was crucial to allowing me to create a final product that would be appealing to not
only fans but also any audience. It’s important that I know what needs improving and
what people like about my products so that I can apply that knowledge into improving
my products so that it can appeal to as many people as possible.

3. Feedback
The type of feedback that I have generated is an interview, this was conducted
on three people, one of them being a huge fan of Marina and the diamonds (1),
the other who knew who she was but had never listened to her music (2) and
another friend that had never heard of her nor her music (3), I chose these
specific people because it allowed me to have a variety of feedback. Whilst
getting this feedback I gained a lot of insight into what people liked and what
they didn’t, I was also surprised at some of the feedback because I personally
had different views, however I took the feedback and applied as much of it to
improving my three products.

4. Feedback generated
In asking one the first candidate about their thoughts on all three products I got the
response that I was hoping for, this is the candidate that was a huge fan of Marina and
the Diamonds, the fact that all my three tasks were directed at her as an audience
and she had a positive view of the way they were portrayed is very relieving because
it kind of meant that I had fulfilled my task of trying to appeal to my audience.
However the only problem that she had was with the ancillary task and she said that
the digipack was that the colouring didn’t match with the tone of the music video and
the, however that combination of both ancillary tasks went well together. I took this
comment and improved the colouring and overall; tone of the digipack because at
first it looked very feminine and it didn’t look like it belonged to the indie genre, but
when I changed it it matched the whole tone of all tasks put together. The second
candidate to make comments on my work was the candidate 2 made many comments
of the appearance of the music video and said that it didn’t look like a typical Marina
and the Diamonds music video, however she also said that it had a lot of deep
meaningful messages within it and this is what I was intending to do.

5. What action did I take?
Most of Marina and the Diamonds music videos are very colourful and up beat
however this one goes against that because it’s a sad song and I wanted to match
the lyrics with the video. My last and final candidate commented very positively
on the final outcome of all my tasks put together, this candidate was a media
student meaning that they knew what things I could do to improve in terms of
how to improve it on like premier or photoshop giving me a great advantage. This
candidate said that I needed to improve the overall look of some of my images by
changing the tone and make them look darker she recommended that I use
Photoshop to do this in which I did, I changed the tone of the images of the tree
by making it look darker which in my opinion was very helpful to achieving the
overall genre of the ancillary tasks and my music video. This candidate also said
that I needed to shoot more of my scenes outdoors because most of the scenes
were shot in my room and indoors, I addressed this comment by shooting some
scenes of the music video outside which did improve the appearance of my music
video.

6. Overall……
Overall this feedback gave me a lot of confidence in my products because of the
positive response that I got. The few criticism that I got I aimed to improve on
them and make the product as best as I could.