The document analyzes and summarizes a previous student's music video project. The student filmed a performance-based music video for Florence and the Machine's "Spectrum" featuring one protagonist in different outfits, locations, and costumes over the 4 minute and 16 second video. Key elements discussed include the use of different costumes like a green dress, purple dress, and tuxedo to keep the audience interested without a narrative. Multiple indoor and outdoor locations were also used along with varied lighting to create different moods. The video utilized close-up and wide shots along with fast and slow motion editing techniques to connect with the audience and focus on the artist's emotions and movements.

1. Analysis of
previous
student’s work
By Megan Sellar

2. I have decided to analyse Amy Wichelow’s final music video to Florence
And The Machine – ‘Spectrum’ as she has created a performance based
music video which I would like to do for my final music video. The total
length of her music video is 4:16.

3. Costumes
Her music video revolves around one main protagonist showing the girl in
different locations with a selection of different outfits and props. For example,
at the beginning the girl is shown to be miming to the lyrics of the song wearing
a green dress and light make-up. The camera then changes to a mid-shot of
the girl dancing in the studio in a long, purple dress. The purple dress is an
important symbol conveying the genre of the music video – pop music. This
shows Amy has thought very well about her choice of outfits and costumes
before the production of her music video. The main protagonist is also shown to
be a dressed in a suit/tuxedo which juxtaposes with the very feminine dress
conveying a change of character. This is ideal for performance based music
videos as it important to keep the audience interested as there is no narrative
to follow.

4. Locations
Amy has also filmed her music video in a
number of different locations. The video
shows scenes from a garden setting with
bright lighting suggesting this scene was
perhaps filmed at night. She has also filmed
other parts of her music video in the garden
but with a different background behind. She
used fairy lights behind with a different source
of light to create an effect that this is two
different locations. She also includes a studio
setting conveying the girl dancing in a long
purple dress and also in a suit. I like the idea in
the change of locations as it makes the video
more interesting to watch capturing the
audiences attention and them wanting to see
more. Amy has also used a combination of
different light sources which help evoke
different moods from the audience.

5. Camera and Editing
Amy has used a variety of different camera shots, angles and movements
throughout her music video. She used a large selection of close up shots of
the model enabling the audience to connect with the artists and see her
emotions clearly. I noticed she included close up shots of the artist miming
which is important as it shows the model to be in control of the song. There is
also a visual dichotomy of fast and slow clips seen throughout the video.
Slow motion is also used at times which gives the audience a chance to take
in the video and focus solely on the artists movements.