This is an analysis of Amy Wichelow's music video which includes Camera, Editing, Mise-en-scene and Sound.

1. AMY WICHELOW’S BLOG
ANALYSIS

2. CAMERA SHOTS:
This is a close up shot of the
model looking directing at the
camera. A close up shot is
when a feature or part of the
subject takes up the whole
frame but still can see the
background. This shot has
been used to signify the
model’s expression towards her
singing and emphasising her
reaction state.
Furthermore, this shot is called
a medium close up which is a
shot half way between a
medium shot and a close up
shot. This particular shot
exposes the face more clearly
without getting uncomfortably
close. Compared to her
previous shot, this one stands
out due to her hairstyle which
looks fancy and attractive.
Bird’s Eye view has been used
in this shot. The use of a bird’s
eye view is to show from
directly above which creates a
dramatic effect and shows a
different spatial perspective.
The bird’s eye view really
stands out as the background
is black and the dominant
model is looking up at the
camera which symbolizes that
she is interacting with the
audience.

3. MISE-EN-SCENE:
In this scene, mise-en-scene
has been used to attract the
audience. The model is
wearing a purple dress which
evokes romantic and nostalgic
feelings. The dress stands out as
the background is black and
makes the dress look more
attractive. Along with the
purple dress, there are glitters
stacked to the top of the dress
to make it seem as if the model
is luxurious, powerful and
ambitious.
This shot has a complete binary
opposites where the female
model is wearing a man’s outfit
to symbolize that she may be a
feminine but her action is very
masculine. This can be seen
through the formal dress she is
wearing along with the mark on
her face that signifies that she is
masculine and strong.
In this scene, the model has
light on one side of her face
which means that she has a
positive side and also a
negative side where her other
part of her face is dark. The light
is coming is coming from the
back which is known as a black
light. The back light is placed
behind the model and lights it
from the rear. The purpose of
the back light is to prove
definition and subtle highlights
to the model.

4. EDITING:
This scene has an editing
technique where the duration
of the scene is extended to 4
seconds to signify that this
scene is important as it exposes
the model’s expression to the
audiences. This scene gives the
audience the opportunity to
see the model’s face for a bit
longer to feel confident with
the music video.
Dissolve is an editing technique
which has been used in this
scene to show the romantic
effect of how the model is
looking at the camera (the
audience) in different places. A
dissolve is a gradual transition
from one image to another. The
duration of the dissolve to the
next scene only takes 2 to 3
seconds which is make the
dissolve editing visible and very
appealing to the audience.
This scene has a slow pace
(slow motion) to signify that this
scene is very important and as
the ambient sound is soft and
flowing with the instrumental
music, it gives the audiences a
hint that they are meant to feel
relaxed when they watch this
scene. A slow motion is an
effect in music videos whereby
time appears to be slowed
down. The slow motion can be
used for artistic effect, to create
romance or suspense

5. SOUND: FLORENCE + THE MACHINE - SPECTRUM
THE MUSIC VIDEO AMY WICHELOW HAS USED AN EXISTING SONG WHICH IS CALLED
SPECTRUM BY FLORENCE AND THE MACHINE. THIS SONG EXAGGERATES THROUGHOUT THE
MUSIC VIDEO WHICH MAKES THE AUDIENCES EXCITED. AS THE SONG IS SUNG BY A WOMAN,
IT WAS SUITABLE FOR AMY’S FRIEND TO PERFORM CONFIDENTLY IN FRONT OF THE CAMERA.
THIS CHOSEN SONG IS A DOWNTEMPO BAROQUE POP, ART ROCK AND INDIE POP.