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Location Recce
This document provides location details for Megan Sellar's music video production "Afire Love". The primary locations are the drama studio at Haydon School, which will be used for performance scenes, and the producer's grandparents' house, which will be used for narrative scenes. Some advantages of the drama studio are convenient access and equipment for the actor after school hours. Some advantages of the grandparents' house are easy access for actors and equipment, and no time restrictions. Considerations for both locations include scheduling, weather conditions for outdoor filming, and permissions.
Brand Guidelines
The document provides guidelines for establishing a clear and consistent brand identity, including key elements such as logo usage, color palette, typeface, imagery style, and examples of applying these elements to business cards and advertisements. It emphasizes using only original high-resolution artwork and ensuring visual consistency across all branding and marketing materials to effectively communicate the brand's message and build trust with audiences.
Analysis of digipaks
Rhianna's debut album digipak features a close-up shot of her facing down with dark makeup, drawing attention to her facial features. The color red represents love, hurt, and sex reflected in the album's songs. Ben Howard's digipak shows him diving underwater, representing his love of surfing. The large font on his name promotes him as a solo debut artist. Lana Del Rey's digipak is a simple medium shot of her vintage style outside, focusing attention on her beauty and indie music genre.
Props list
This document contains a list of three items: objects, equipment, and clothing. It does not provide any details about the items listed or context around their inclusion in the document.
Personnel details
Megan Sellar will direct, produce, film, and edit her own music video for "Afire Love" alone or with assistance from others. She will be responsible for the storyboards, scheduling actors, camera operation, lighting, and editing the final video. Aaron Knowlden will be the main actor in performance parts, while Victor Burton and Sam Dunn will play narrative roles of grandfather and grandson respectively. Wendy Burton and Sophie Boston will document behind-the-scenes footage with cameras and phones.
Case Study 2
About Time is a 2013 romantic comedy directed by Richard Curtis about a young man named Tim Lake who discovers he can travel through time and tries to change his past in order to improve his future. The film stars Domhnall Gleeson as Tim and Rachel McAdams as his love interest Mary. It was produced by Working Title Films and filmed on location in London and Cornwall. Reviews praised Curtis' direction and the film's charming romance, though had some reservations about its use of time travel as a plot device.
About time film case study
This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.
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Location Recce
This document provides location details for Megan Sellar's music video production "Afire Love". The primary locations are the drama studio at Haydon School, which will be used for performance scenes, and the producer's grandparents' house, which will be used for narrative scenes. Some advantages of the drama studio are convenient access and equipment for the actor after school hours. Some advantages of the grandparents' house are easy access for actors and equipment, and no time restrictions. Considerations for both locations include scheduling, weather conditions for outdoor filming, and permissions.
Brand Guidelines
The document provides guidelines for establishing a clear and consistent brand identity, including key elements such as logo usage, color palette, typeface, imagery style, and examples of applying these elements to business cards and advertisements. It emphasizes using only original high-resolution artwork and ensuring visual consistency across all branding and marketing materials to effectively communicate the brand's message and build trust with audiences.
Analysis of digipaks
Rhianna's debut album digipak features a close-up shot of her facing down with dark makeup, drawing attention to her facial features. The color red represents love, hurt, and sex reflected in the album's songs. Ben Howard's digipak shows him diving underwater, representing his love of surfing. The large font on his name promotes him as a solo debut artist. Lana Del Rey's digipak is a simple medium shot of her vintage style outside, focusing attention on her beauty and indie music genre.
Props list
This document contains a list of three items: objects, equipment, and clothing. It does not provide any details about the items listed or context around their inclusion in the document.
Personnel details
Megan Sellar will direct, produce, film, and edit her own music video for "Afire Love" alone or with assistance from others. She will be responsible for the storyboards, scheduling actors, camera operation, lighting, and editing the final video. Aaron Knowlden will be the main actor in performance parts, while Victor Burton and Sam Dunn will play narrative roles of grandfather and grandson respectively. Wendy Burton and Sophie Boston will document behind-the-scenes footage with cameras and phones.
Case Study 2
About Time is a 2013 romantic comedy directed by Richard Curtis about a young man named Tim Lake who discovers he can travel through time and tries to change his past in order to improve his future. The film stars Domhnall Gleeson as Tim and Rachel McAdams as his love interest Mary. It was produced by Working Title Films and filmed on location in London and Cornwall. Reviews praised Curtis' direction and the film's charming romance, though had some reservations about its use of time travel as a plot device.
About time film case study
This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.
Editing software
Adobe Premiere Pro CS6 is a timeline-based video editing software that allows the user to compress footage and edit parts to create a finished video. The author will use this software to download raw footage, cut shots following a storyboard, and join scenes together to complete a music video. Adobe Photoshop CS6 enables image editing and composition with multiple layers and effects. The author will use it to edit photos for ancillary products like advertisements. Adobe InDesign CS6 is for desktop publishing and can create items like magazines and posters. The author will use it to create an advertisement and packaging for the music. Adobe After Effects CS6 adds visual effects and motion graphics and can enhance video color. The
Character Profiles
Sam Dunn, an 11-year-old, will play the grandson spending time with his grandfather Victor Burton, an 80-year-old, in a music video narrative. Victor is Sam's real grandfather, allowing for an honest portrayal of their relationship. Aaron Knowlden, a 17-year-old, will portray singer Ed Sheeran as he reflects on time with his grandfather and will sing parts of the song.
Postmodernism and film
Postmodernist films are characterized by self-conscious use of styles and conventions, mixing of styles and media, and distrust of theories. They challenge mainstream narratives and aim to destroy audience suspension of disbelief. Key conventions include pastiche, flattened emotion, hyperreality, time bending, and altered states. Pulp Fiction and Run Lola Run are examples that blend genres, have nonlinear narratives, and reference other works. However, some philosophers criticize postmodernism as meaningless and unable to add analytical knowledge.
Equipment list
This equipment list details the items needed for a music video production. The list includes a Canon DSLR camera, a Steadicam, tripod, SD cards, spare SD card, shot list, camera battery, and spare battery for the camera. All of these items are required to film the music video.
Breakdown of song
The document provides a breakdown of the song "Afire Love" by Ed Sheeran. It details the timing, lyrics, and structure of the song. The song contains two verses, a pre-chorus that leads into the chorus both times, an instrumental section, and a bridge at the end where the lyrics mention family members rising from their seats to sing "hallelujah". The chorus expresses longing to hold and be close with a lover, looking in their eyes until dawn while feeling wrapped in light, life, and love.
Proposal
The proposal is for a music video for Ed Sheeran's song "Afire Love" created by Megan Sellar. The video will tell the story of a man losing his grandfather to Alzheimer's through a narrative that uses flashbacks. It will appeal to both male and female audiences aged 16-25 through its emotional depiction of sadness and use of indie/pop music genres. Key elements that will be used include filming entirely in black and white, using flashbacks to contrast past and present, and slow motion effects to match the song's melody and convey looking back in time.
Proposal
The proposal is for a music video for Ed Sheeran's song "Afire Love" created by Megan Sellar. The video will tell the story of a man losing his grandfather to Alzheimer's through flashbacks showing their relationship. It will appeal to both male and female audiences aged 16-25 and feature black and white filming to convey sadness. Inspiration will be drawn from other music videos using flashbacks and narrative storytelling. The video will be filmed using a Canon DSLR camera and edited with slow motion effects to match the song's melody.
AQA English Language Markscheme
This document provides an overview of the GCE AS and A Level Specification for English Language B from AQA. It outlines the four units that make up the qualification: Unit 1 focuses on categorizing texts and social contexts; Unit 2 involves creating original texts; Unit 3 builds on AS skills and covers additional topics of language acquisition and change; Unit 4 is a language investigation and media text coursework. The specification then provides details on assessment objectives, administration procedures, and support available from AQA for this qualification.
What makes a good media text?
The document provides advice on what makes a good media text, including showing originality in deploying media text structures and conventions, having confident and controlled use of structures and genre conventions, and manipulating original materials into a new text. Writers are told to avoid inappropriate content, being too dependent on original sources, having limited writing control, and using ineffective writing styles. The document stresses understanding assignment objectives and media text structures before starting, and relating any media piece to the original analysis.
Research into the Band/Artist
Ed Sheeran is an English singer-songwriter who combines different genres like acoustic soul, folk, pop, and hip-hop into his music. He began his career in 2005 by independently recording and releasing EPs. After building a following through live performances, his 2011 single "The A Team" became a top-selling debut hit in the UK. Sheeran has since written songs for other artists and released two successful studio albums, Plus (2011) and X (2014). He actively engages with fans through social media platforms like Twitter, Facebook, and his own website to promote his music and connect on a personal level.
Modern vs Postmodernsim
Modernism arose in the late 19th and early 20th centuries as a philosophical movement that promoted social progress through experimentation, science, and technology. Postmodernism emerged later in the 20th century as a departure from modernism, rejecting its assumptions and embracing contradictions and mass culture. Postmodernism is skeptical of ideas of progress and master narratives, viewing reason and science as ideologies, while modernism sees them as providing an objective foundation for knowledge.
Music Record Labels
Record labels manage brands and trademarks associated with music recordings and videos. They coordinate production, distribution and promotion, and provide legal protection for artists. Major labels like Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group represent the majority of the global music industry. They operate several subsidiary labels and control many of the best-known artists. Independent labels provide an alternative for smaller artists.
Research companies
The music industry is dominated by four major record companies: Sony Music Entertainment, EMI, Universal Music Group, and Warner. These record companies control much of the music industry by signing artists and marketing, distributing, and profiting from their music and music videos. Researching these major music labels provides insight into why artists create music videos and how the labels use videos to brand and promote artists, as well as generate revenue, as the industry works to offset declining music sales profits.
Music festivals
Music festivals are annual social events featuring live music performances across various genres. They typically take place outdoors and offer attractions beyond music like food, art, and activities. Some major UK music festivals discussed are Glastonbury, V Festival, Download Festival, and Creamfields, each featuring prominent artists in genres like rock, electronic, and dance music and attracting tens of thousands of attendees annually.
Lady Gaga and postmodernism
Lady Gaga uses her stage name to separate her personal and public lives and control her image. She intentionally created an outrageous persona to divert attention from her private self. The music video for "Paparazzi" imitates styles from old Hollywood films and Hitchcock's Vertigo to homage other artists, tell the story through camera angles and imagery, and portray Lady Gaga at a larger-than-life scale.
Analysing previous students work
The document analyzes and summarizes a previous student's music video project. The student filmed a performance-based music video for Florence and the Machine's "Spectrum" featuring one protagonist in different outfits, locations, and costumes over the 4 minute and 16 second video. Key elements discussed include the use of different costumes like a green dress, purple dress, and tuxedo to keep the audience interested without a narrative. Multiple indoor and outdoor locations were also used along with varied lighting to create different moods. The video utilized close-up and wide shots along with fast and slow motion editing techniques to connect with the audience and focus on the artist's emotions and movements.
Conventions of a music video
This document discusses different types of music videos and their key elements. It describes performance-based music videos as focusing on showing the artist performing the song. Narrative-based music videos follow a storyline that relates to the song's lyrics or theme. Mixed videos include both a narrative and performance elements. Camera angles, movement, editing, mise-en-scene (subject, lighting, setting), and sound effects are also discussed as important components of crafting music videos. Examples are provided to illustrate each type and element.
History of music videos
Music videos first became popular in the 1980s with the rise of MTV. They have since evolved from simple promotional clips to artistic shorts that may interpret lyrics or involve unique camera techniques. The introduction of video recording and editing equipment in the 1980s, as well as the launch of channels like MTV, VH1, and YouTube, helped mainstream music videos and allow artists greater creative freedom to connect with audiences. Directors like Michel Gondry and Spike Jonze began receiving recognition for their contributions to music video storytelling.
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Editing software
Adobe Premiere Pro CS6 is a timeline-based video editing software that allows the user to compress footage and edit parts to create a finished video. The author will use this software to download raw footage, cut shots following a storyboard, and join scenes together to complete a music video. Adobe Photoshop CS6 enables image editing and composition with multiple layers and effects. The author will use it to edit photos for ancillary products like advertisements. Adobe InDesign CS6 is for desktop publishing and can create items like magazines and posters. The author will use it to create an advertisement and packaging for the music. Adobe After Effects CS6 adds visual effects and motion graphics and can enhance video color. The
Character Profiles
Sam Dunn, an 11-year-old, will play the grandson spending time with his grandfather Victor Burton, an 80-year-old, in a music video narrative. Victor is Sam's real grandfather, allowing for an honest portrayal of their relationship. Aaron Knowlden, a 17-year-old, will portray singer Ed Sheeran as he reflects on time with his grandfather and will sing parts of the song.
Postmodernism and film
Postmodernist films are characterized by self-conscious use of styles and conventions, mixing of styles and media, and distrust of theories. They challenge mainstream narratives and aim to destroy audience suspension of disbelief. Key conventions include pastiche, flattened emotion, hyperreality, time bending, and altered states. Pulp Fiction and Run Lola Run are examples that blend genres, have nonlinear narratives, and reference other works. However, some philosophers criticize postmodernism as meaningless and unable to add analytical knowledge.
Equipment list
This equipment list details the items needed for a music video production. The list includes a Canon DSLR camera, a Steadicam, tripod, SD cards, spare SD card, shot list, camera battery, and spare battery for the camera. All of these items are required to film the music video.
Breakdown of song
The document provides a breakdown of the song "Afire Love" by Ed Sheeran. It details the timing, lyrics, and structure of the song. The song contains two verses, a pre-chorus that leads into the chorus both times, an instrumental section, and a bridge at the end where the lyrics mention family members rising from their seats to sing "hallelujah". The chorus expresses longing to hold and be close with a lover, looking in their eyes until dawn while feeling wrapped in light, life, and love.
Proposal
The proposal is for a music video for Ed Sheeran's song "Afire Love" created by Megan Sellar. The video will tell the story of a man losing his grandfather to Alzheimer's through a narrative that uses flashbacks. It will appeal to both male and female audiences aged 16-25 through its emotional depiction of sadness and use of indie/pop music genres. Key elements that will be used include filming entirely in black and white, using flashbacks to contrast past and present, and slow motion effects to match the song's melody and convey looking back in time.
Proposal
The proposal is for a music video for Ed Sheeran's song "Afire Love" created by Megan Sellar. The video will tell the story of a man losing his grandfather to Alzheimer's through flashbacks showing their relationship. It will appeal to both male and female audiences aged 16-25 and feature black and white filming to convey sadness. Inspiration will be drawn from other music videos using flashbacks and narrative storytelling. The video will be filmed using a Canon DSLR camera and edited with slow motion effects to match the song's melody.
AQA English Language Markscheme
This document provides an overview of the GCE AS and A Level Specification for English Language B from AQA. It outlines the four units that make up the qualification: Unit 1 focuses on categorizing texts and social contexts; Unit 2 involves creating original texts; Unit 3 builds on AS skills and covers additional topics of language acquisition and change; Unit 4 is a language investigation and media text coursework. The specification then provides details on assessment objectives, administration procedures, and support available from AQA for this qualification.
What makes a good media text?
The document provides advice on what makes a good media text, including showing originality in deploying media text structures and conventions, having confident and controlled use of structures and genre conventions, and manipulating original materials into a new text. Writers are told to avoid inappropriate content, being too dependent on original sources, having limited writing control, and using ineffective writing styles. The document stresses understanding assignment objectives and media text structures before starting, and relating any media piece to the original analysis.
Research into the Band/Artist
Ed Sheeran is an English singer-songwriter who combines different genres like acoustic soul, folk, pop, and hip-hop into his music. He began his career in 2005 by independently recording and releasing EPs. After building a following through live performances, his 2011 single "The A Team" became a top-selling debut hit in the UK. Sheeran has since written songs for other artists and released two successful studio albums, Plus (2011) and X (2014). He actively engages with fans through social media platforms like Twitter, Facebook, and his own website to promote his music and connect on a personal level.
Modern vs Postmodernsim
Modernism arose in the late 19th and early 20th centuries as a philosophical movement that promoted social progress through experimentation, science, and technology. Postmodernism emerged later in the 20th century as a departure from modernism, rejecting its assumptions and embracing contradictions and mass culture. Postmodernism is skeptical of ideas of progress and master narratives, viewing reason and science as ideologies, while modernism sees them as providing an objective foundation for knowledge.
Music Record Labels
Record labels manage brands and trademarks associated with music recordings and videos. They coordinate production, distribution and promotion, and provide legal protection for artists. Major labels like Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group represent the majority of the global music industry. They operate several subsidiary labels and control many of the best-known artists. Independent labels provide an alternative for smaller artists.
Research companies
The music industry is dominated by four major record companies: Sony Music Entertainment, EMI, Universal Music Group, and Warner. These record companies control much of the music industry by signing artists and marketing, distributing, and profiting from their music and music videos. Researching these major music labels provides insight into why artists create music videos and how the labels use videos to brand and promote artists, as well as generate revenue, as the industry works to offset declining music sales profits.
Music festivals
Music festivals are annual social events featuring live music performances across various genres. They typically take place outdoors and offer attractions beyond music like food, art, and activities. Some major UK music festivals discussed are Glastonbury, V Festival, Download Festival, and Creamfields, each featuring prominent artists in genres like rock, electronic, and dance music and attracting tens of thousands of attendees annually.
Lady Gaga and postmodernism
Lady Gaga uses her stage name to separate her personal and public lives and control her image. She intentionally created an outrageous persona to divert attention from her private self. The music video for "Paparazzi" imitates styles from old Hollywood films and Hitchcock's Vertigo to homage other artists, tell the story through camera angles and imagery, and portray Lady Gaga at a larger-than-life scale.
Analysing previous students work
The document analyzes and summarizes a previous student's music video project. The student filmed a performance-based music video for Florence and the Machine's "Spectrum" featuring one protagonist in different outfits, locations, and costumes over the 4 minute and 16 second video. Key elements discussed include the use of different costumes like a green dress, purple dress, and tuxedo to keep the audience interested without a narrative. Multiple indoor and outdoor locations were also used along with varied lighting to create different moods. The video utilized close-up and wide shots along with fast and slow motion editing techniques to connect with the audience and focus on the artist's emotions and movements.
Conventions of a music video
This document discusses different types of music videos and their key elements. It describes performance-based music videos as focusing on showing the artist performing the song. Narrative-based music videos follow a storyline that relates to the song's lyrics or theme. Mixed videos include both a narrative and performance elements. Camera angles, movement, editing, mise-en-scene (subject, lighting, setting), and sound effects are also discussed as important components of crafting music videos. Examples are provided to illustrate each type and element.
History of music videos
Music videos first became popular in the 1980s with the rise of MTV. They have since evolved from simple promotional clips to artistic shorts that may interpret lyrics or involve unique camera techniques. The introduction of video recording and editing equipment in the 1980s, as well as the launch of channels like MTV, VH1, and YouTube, helped mainstream music videos and allow artists greater creative freedom to connect with audiences. Directors like Michel Gondry and Spike Jonze began receiving recognition for their contributions to music video storytelling.
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