This presentation was developed to help companies engage employees and partners in energy efficient computing practices. It also serves as a platform to expanding the Climate Savers Computing Initiative through new alliances with interested businesses and organizations.

1. Climate Savers Computing Initiative:
ICT for Sustainable Development
January 28, 2010
Euro Green IT Innovation Center
Presented by Jessica Repa, Conservation Marketing Director
Climate Savers Computing Initiative

2. Euro Green IT Innovation Center
ICT for Sustainable Development
AGENDA
• Background about Climate Savers Computing
• Overview of ICT Challenges and Opportunities
• Best Practices for Reducing Energy Use of IT
• ICT to Enable Energy Conservation
• Case Studies in Green IT
2

3. Climate Savers Computing Initiative’s Mission
Objectives Board Members
• Increase the energy efficiency of new computing equipment
• Promote the use of power management to make an impact now
• Shift user base to smart computing practices
Desired results Sponsor Members
• By 2010, improve computing energy efficiency by 50%
 $5.5B savings
• Reduce global CO2 emissions from computing platforms by 54
million tons
Vision: smart computing practices - highest efficiency possible

4. Increasing Energy Demand Shifts Costs for Data Center Operators
Energy Consumed by PCs and Client Devices Also Important
Printers
LAN & Office (6%)
Telecoms (7%)
Mobile
Telecoms PCs &
(9%) Monitors
(39%)
Fixed-
Line
28x2U Servers 42x1U Servers 6 BladeCenters 6 BladeCenters Telecoms
2kW Heat Load 6kW Heat Load 24kW Heat Load 30kW Heat Load (15%) Servers,
Source: Emerson Network Power/Liebert including cooling
(23%)
Increasing Power Density is
Shifting the Balance of Cost
Global Carbon Dioxide Emissions
Yearly “Data centers receive a lot of attention
Cost Cost
pment because they are an obvious concentration.”
IT Equi
“However, the real area where the greatest
2010–2015 overall effect can be made is at the desktop
and with client devices.”
Time Source Gartner Inc. “Tera-Architectures A Convergence of New Technologies” by
Source: IDC Martin Reynolds July 26, 2007

5. Desktop Infrastructure Energy Efficiency Improvements
Estimated Annual Energy Consumption
Four-year-old PC,
Switch from CRT
Replacing
1015 to LCD Display
KWh Consumed per Year
Old Desktop
PC with New
938 Desktop PC
(lower is better)
655 New,
Power-
Managed
Desktop
New,
Power-
229 Managed
Laptop
38
Unmanaged Pentium® D Unmanaged Pentium® D Unmanaged Intel® Managed Intel® Core™2 Managed Intel® Core™2 Duo
Processor 945 with CRT Processor 945 with LCD Core™2 Duo Processor Duo Processor E6550 Processor T9400 mobile
display display E6550 with LCD display with LCD display platform
For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance
of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material
generated for specific marketing requests.

6. The business case for PC power management
No power mgt. (-) With power mgt. = Annual savings
Total assets 1 1 1
x x x
Hours of
operation 24 8 16 60%+
x x x savings!
Energy draw
per hour (W) 89 89 5
= =
kWh/day
(1,000 W = 1kW) 2.13 .79 = 489 kWh/yr
£/day (£0.073/
kWh) £0.155 £0.057 = £35.69/yr
CO2/day
(0.55 kg./kWh) 1.17 0.43 = 269 Kg CO2/yr

7. Next Steps
1. Join Climate Savers Computing
in their mission to reduce global
CO2 emissions from the
operation of computers by 54
million tons by 2010
− www.climatesaverscomputing.org/
2. For more information and
additional resources
− www.climatesaverscomputing.org/
learn/information-and-resources/
3. Also on the Climate Savers
Computing site
− Check out our Toolkit
− Browse the Climate Savers
Computing Product Catalog
− Power Management Design
Guide – coming in early
2010

8. Report on GHG Emission Reductions in ICT
Supports Euro Green IT Innovation Center Strategy
The Climate Group
Smart2020 Report on ICT: 2009 Update
• Join in cross-sector partnerships
with other enterprises or NGOs to
achieve greater successes
• Promote widespread behavioral
change on the part of individuals
• Optimize energy savings from
products
• Use financial savings from energy
reduction to encourage innovation
• Pilot projects in urban areas are
needed to enable innovations to
transform the market
• 40% energy efficiency in all sectors

9. Green IT Combines Technology and Technique
• Hardware/Software
Technology • Virtualization/Consolidate
• Data Center Optimization
• Real-Time Information
Behavior • Reward Conservation
• Maintain Lifestyle
• Incentives to Improve
• Risk Mgmt/Compliance
• Public-Private Alliance
Policy
26-36 % of domestic energy use is behavioral.1
1 Source: Heriot-Watt University and CleanTech Group

10. “What Gets Measured Gets Managed” ~ Peter Drucker
ICT 2% The other 98% Innovate
Reduce ICT Manage
SUBSTI Enable New
Energy Use Energy ENABLE
Technology
UTE
Reduce energy use and IT that reduces carbon, Infrastructure to transform
carbon footprint of IT water, energy footprint distribution and energy
operations of other operations consumption
• Enable power • Real-time energy • Smart grid, smart
management information to meters, energy display
• Upgrade to high- encourage behavior devices, energy advice,
efficiency computer changes distributed generation,
and servers in • Telecommuting and etc.
purchase contracts Virtual Conferences • Advanced modeling
• Storage to reduce travel for more energy-
Consolidation • Carbon monitoring efficient design
• Virtualization and reporting • Cradle-to-cradle design
• Print transformation software, Life Cycle • Breakthrough
Analysis (LCA) inventions
Examples: Google reduced energy usage in data centers over 50% through “energy proportionality.”
Copenhagen cuts IT power costs and carbon emissions 77% with scalable virtualization.

11. ICT for Buildings, Energy Distribution & Transportation
• Google Power Meter, Energy Dashboards
• Living Building Challenge
Smart Buildings • Competition to Reduce Consumption
• Building Energy Performance
• Smart Grid for Renewable Energy Integration
Smart Grid • Consistent Smart Grid Standards
• Grid Intelligence for Supply/Demand Side Mgmt
• Metering Services
• Logistics Management
Smart • Traffic Management
• Encourage Employees to Telecommute
Transportation • Virtual Conferences

12. Intelligent Energy and Resource Conservation through ICT
SMART BUILDINGS
• Empire State Building Retrofit
• Real-time monitoring of energy consumption
• Living Building Challenge – Net Zero Energy
• Integrating buildings with future smart grid
SMART GRID
• Amsterdam Smart City
• Boulder Xcel Energy SmartGridCity
• Abu Dhabi’s Masdar City Smart Grid
TRANSPORTATION
• Traffic signal optimization to reduce congestion
• Real time transportation schedule
• UK/Germany Shiply.com transport marketplace to fill
trucks

13. Transportation Opportunities for Conservation:
Telepresence to Reduce Transportation
Telepresence and mobility solutions to reduce Telepresence poised
transportation and energy use to become part of daily
• Air travel responsible for 2-5% of GHG business life
emissions
• 9 out of 10 prefer driving, most drive alone
• Reduce cost of real estate and minimize
energy consumption
Productive telepresence enabled by IT
• assess and measure performance
• establish rules and suitable roles
• ongoing monitoring
Virtual collaboration Telepresence to reduce
• Interactive videoconferencing business travel
• Virtual tradeshows (Virtual Energy Forum) • work from home
• Tele-expertise: remote expertise quicker and • flexible work locations
cheaper than travel (i.e. tele-medicine) • virtual meetings

14. Transportation Opportunities for Conservation and Efficiency:
Intelligent Transportation
Transportation Opportunities
Minimize the use of resources by Intelligent Transportation
creating IT solutions that optimize
the transportation infrastructure.
• Carpool and ride share apps
• Reward walk, bike, bus, train
• Real-time bus/train schedule
• Real-time traffic information
• Sensors for auto maintenance
• Sliding scale tolls
• Logistics management
• Drive most efficient route
• Traffic signals optimized

15. Living Building Challenge: Idea to Innovation to Funding?
Sketch of Idea!
On the Back of a
Napkin …! Portland, Oregon
Oregon Sustainability Institute photos of prototype and future vision

16. “If we all did the things we are
capable of doing, we would literally
astound ourselves.” ~Thomas A. Edison
Thank you.
Contact
Jessica Repa
Conservation Marketing Director, Climate Savers Computing
jessica@climatesaverscomputing

17. Backup

18. Summary of Total Emissions by Country
*Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)

19. Summary of Total Emissions in EU by Country
*Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)

20. Case Study: Peterborough City Council
Testimonials
“I am delighted with the results of this project. We set out to achieve a
return on investment in 6 months and achieved our target in less than 3
months. When added to the carbon emission savings and the better
delivery to our in-house customers, this has been one of our best
investment decisions.”
Nigel Green, Head of ICT
at Peterborough City Council
“With any ICT project there is a degree of risk, but this programme has
shown that with minimal initial investment we can both deliver cost
savings in a very short period of time, as well as showing the wider
community that our commitment to energy management and reducing
our carbon footprint is much more than rhetoric.”
Gillian Beesley, Chief Executive
at Peterborough City Council