Analytics is the process of obtaining an optimal decision based on existing data. Many users of analytics tools like Google Analytics do not have time to fully utilize the tools due to large amounts of data and busy workloads. As a result, they can only perform basic monthly or weekly reporting and do not have the capacity to do deeper analysis that could provide more actionable insights. The document discusses how analytics can reveal information about users, intentions, and behaviors from data. It also outlines the key steps in an analytics process from defining metrics to measurement, analysis, reporting and optimization.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
A brief introduction to Web Analytics
For a course in Web Analytics - See more at: http://www.jigsawacademy.com/web-analytics-training#sthash.LsGc9ZIT.dpuf.
This course is for professionals interested in assessing online business performances and students interested in e-commerce marketing & sales careers.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
Understanding Your Users with Behavioural Analytics #PMILDNAndy Miller
Content is the driver of so much of marketing campaigns online, but we don't tend to measure it in the way that we should. We focus on the shallow reception of the content without focusing on the business impact that it has on customers, their relationship with the brand and the effect on their propensity to convert.
This is my talk from Performance Insights in London where I talk about the principles behind measuring content to gain business insights.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
A brief introduction to Web Analytics
For a course in Web Analytics - See more at: http://www.jigsawacademy.com/web-analytics-training#sthash.LsGc9ZIT.dpuf.
This course is for professionals interested in assessing online business performances and students interested in e-commerce marketing & sales careers.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
Understanding Your Users with Behavioural Analytics #PMILDNAndy Miller
Content is the driver of so much of marketing campaigns online, but we don't tend to measure it in the way that we should. We focus on the shallow reception of the content without focusing on the business impact that it has on customers, their relationship with the brand and the effect on their propensity to convert.
This is my talk from Performance Insights in London where I talk about the principles behind measuring content to gain business insights.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Web & Social Media Analytics Module 2.pdfJayanti Pande
MBA Sem 4 | Business Analytics Paper 4 | Web and Social Media Analytics | Module 2 | New Web analytics 2.0 Mindset | By ProNotesJRP | Jayanti Pande | RTMNU MBA Syllabus
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
MBA Sem 4 | Business Analytics [BA 4] | Previous Year Question Paper | Summer 2023 | Web and Social Media Analytics | Solved PYQ | By Jayanti Pande | ProNotesJRP
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
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17. “There’s just me as web analyst and 60 users
of Google Analytics. They don’t dedicate time
to using it. They’re too busy running
campaigns..”
“I use it primarily for monthly or weekly reporting.
Due to the amount of data and lack of time I don’t
have time to do more ”
Ecommerce manager, B2B
“It’s very frustrating. I’ve no time to go into any depth.
I don’t know where to go to find information to show
which format is working and which one is not”
Brand manager, Pharma Industry
Web analyst, Financial Services
19. It’s an approach to data analysis that covers all online and offline assets, affecting all
business decisions
20. • How to vary the visits and the buzz compared to GRPs?
• Which Adwords campaign is better converting?
• Are the users finding what they are looking on my digital assets?
• As users interacting with content that I'm delivering through my
assets?
• What’s the engagement level with my social properties?
• How are perceived my main competitors and how they are
performing?
• How visitors reach my site?
• Which pages best catalyze the audience interest?
• How can I improve my site ranking on search engines?
21. Totally personalized communication
1 Audience Segmentation
2ADV channels and formats selection based on real numbers
Channel Selection
3Website data, Social data, Adv data: multiple activities
combined in a single set of insights
Cross-Data Analysis
22. KPI Framework
Identification of success metrics for your
business
Setup
Suitable technologies for an accurate performance
assessment against defined KPIs
Reporting
Insights and analysis for ad hoc data-driven
decision-making
Optimization
A continuous flow of improvement: consistency and
efficiency
2
2
23. Measure
ReportingOptimize
Analyze
Customer
Marketing
Social
Mobile
Web
Digital Analytics: The Process
What metrics are important?
Are we capturing the data we need?
Do we have the right tools in place?
Is our data accurate and insightful?
What happened?
Did it work?
How well did it work?
Who said what about my brand?
What exactly is the problem?
Why is this happening?
What if it continues?
What actions are needed?
What can I do to improve?
Who are the best audience for me
to influence?
How can I best spend my mktg
budget?
24. Measure
ReportingOptimize
Analyze
Digital Analytics: The Process
What metrics are important?
Are we capturing the data we need?
Do we have the right tools in place?
Is our data accurate and insightful?
What happened?
Did it work?
How well did it work?
Who said what about my brand?
What exactly is the problem?
Why is this happening?
What if it continues?
What actions are needed?
What can I do to improve?
Who are the best audience for me
to influence?
How can I best spend my mktg
budget?
Actionable
Insights
33. 33
Use the right analytics tools
Concentrate on a small but significative set of metrics
Integration is key. Give the right context to your data for a real
actionable insight
1
3
2
37. 1. Traffic to a site
• Users, Sessions, Pageviews
2. Content Analysis
• Most visited pages, content groups
3. Site Interaction levels
• Avg time per visit, bounce rate, avg pageviews
4. Audience navigation paths
• Site internal search, navigation path, entry and exit pages
5. How users get to our properties
• Traffic sources, campaign tracking
6. Brand perception
• Brand Vs non-brand keywords
37
What can we analyze
38. 38
A dimension is a descriptive attribute or characteristic of an object that can be assigned by different
values
The metrics are individual elements of a dimension measured in the form of a sum or a ratio
Dimension
Metric
Metrics vs Dimensions
Carlo drinks 3 glasses of water
45. 9am
Entry Page
11am
3pm
HomepagePage 1 Page 2
Homepage
Homepage
Page 1 Page 2
Number of visits to the site from a particular entry page
2 entries on HP
1 entry on page 1
47. 9am
47
Bounce Rate
11am
3pm
HomepagePage 1 Page 2
Homepage
Homepage
Page 1 Page 2
Percentage of users who leave your site after the landing page without continue browsing the site
50% Bounce Rate
on Homepage
48. 9am
48
Pegeviews per visit
11am
3pm
HomepagePage 1 Page 2
Homepage
Homepage
Page 1 Page 2
Number of pageviews per Session
2 visits to site
3 Homepage
pageviews
Homepage: ppv = 3/2 = 1,5
Totale sito: ppv = 7/3 = 2,33
49. 9am
Exit Rate
11am
3pm
HomepagePage 1 Page 2
Homepage
Homepage
Page 1 Page 2
Percentage of exits from the site from a page or set of pages specific.
100% exit from
HP
50% exit from
page 2
51. Metric Definition
Pageview
An instance of a page being loaded (or reloaded) in a browser. Pageview is a metric defined as the total
number of pages viewed.
Visit/Session
Is the period of time a user is active on your site or app. By default, it begins when a user lands on the
website and ends if a user is inactive for 30 minutes or more, any future activity is attributed to a new
session. Users that leave your site and return within 30 minutes are counted as part of the original session.
A visit is meant to contain more pageviews.
Visitor
A visitor is a user that visits the site within a specified period of time.
New visitor
A visitor that never visited a particular website within a specified period of time.
Returning visitor
A visitor that visited a particular website at least once within a specified period of time.
AvgTime on site/page Average visit duration / time on page in a specified period
Bounce Rate
Percentage of users who land on our website and leave without continuing with the navigation.
Traffic source
Channels that bring traffic to the website. They are generally divided into Traffic Direct, Referral, Organic,
and Campaign.
Event An event is an interaction between the users and an element of the website.
Glossary
52. Metric Definition
Direct Traffic
Direct traffic represents those visitors that arrive directly and immediate on your site by typing your URL
into the browser’s address bar or clicking on a bookmark
Referring Traffic
Referring site traffic, which is sometimes called referrer traffic or referral traffic, counts those visitors that
click a link on another site and land on your site
Organic Search
Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any
search engine — whether Google, Bing, Yahoo! or similar.
Affinity Categories
Affinity Categories scope is to identify users in terms of lifestyle based on their navigation path (for
example, Technophiles, Sports Fans, and Cooking Enthusiasts)
In-Market Categories
Identify groups of users who are in the market for specific product categories.
Glossary/2