Amplitude Shift Keying (ASK) is a modulation technique where the amplitude of a carrier signal is varied according to the amplitude levels of a digital signal. In ASK, a digital signal of 1s and 0s is multiplied with a carrier signal, with a 1 having no effect on the carrier signal but a 0 reducing the carrier signal amplitude to zero. ASK has high efficiency and low noise interference but also high bandwidth and power consumption, making it suitable for applications like satellite links.