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Social Media Workshop
The document is a presentation by Lisa Jeskins on the use of social media in libraries, emphasizing the importance of engagement through platforms like Twitter, Facebook, and blogs. It highlights trends in social media usage, including increased mobile access and the significance of timely updates. The presentation also addresses common fears about social media, urging libraries to adopt these tools for user interaction and information sharing.
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Social Media Workshop
- 1. Glasgow Caledonian University20 th July 2011 Lisa Jeskins Promotions & Outreach Officer, Library & Archival Services
- 2. By the endof today’s session: You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook, Blogs, YouTube and Flickr
- 3. “ In Web2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.” From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm
- 4. networking sites bookmarkingsites photo/videosharing sites blogs which allow comments wikis
- 5. To network Tokeep (professionally) up-to-date To market your service To engage with your users
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- 7. Taken from “7reasons people don’t use twitter, and why ‘It’s a conversation’ is the answer to all of them” - Ned Potter Blog: The Wikiman: http://thewikiman.org/blog/?p=1506 Twitter: @therealwikiman
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- 9. Find out aboutnew initiatives quickly (and what people think about them) Find and share good practice and information with peers such as useful articles, blog posts, new software etc. Use your followers as your knowledge bank – ask questions/for opinions (GIVE BACK TOO) Tell people about what you’re doing
- 10. @archiveshub @copac @lilac_2012@infolitgroup @LisaJeskins
- 11. Engagement with usersEngagement with other libraries and archives Engagement with contributors Engagement with peers Raising awareness Promotion News Archives Hub followers: 2834 Copac followers: 1444 Lilac_2012 followers: 678 IL group followers: 329 LisaJeskins followers: 504
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- 15. More than 640million Facebook users worldwide. 50 % of users login daily. 40 % increase in daily usage over the past 12 months. Users accessing Facebook via their mobile device has grown by over 200 %. Statistics from Econsultancy. http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later
- 16. Fear of socialmedia Fear of ‘losing control’ Fear of too much work and too little time Fear of invading users’ space
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- 18. News For users:New materials, new guides, new library/research skills courses etc. Technology news For peers Development news, innovation, blowing own trumpet? Library resources For users New materials, databases, subject guide pages? Blogs need to be regularly updated, they shouldn’t be static, people will switch off.
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- 21. We try torun from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others. Techherding: http://www.techherding.com/general/my-heart-will-go-on-social-media-in-the-enterprise/
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Editor's Notes
- #2 EAD Training Day: 27 April 2005
- #3 EAD Training Day: 27 April 2005
- #4 Phil Bradley (Information Specialist, Internet Consultant & CILIP Vice-President) explains that “ Web 1.0 is computer-based and uses installed software whereas Web 2.0. uses the web as a platform and uses browsers.” Web 2.0. enables sharing, engagement and community building
- #10 Here – talk about colleagues work with Voices from the library – ‘like minded people who wanted to make a difference Supportive – wrote first blog post and followers were very kind. Colleague has been asked to edit a book for new professionals I’ve been asked to be someone’s mentor and to write chapters in 2 books. Conferences – meeting people I’ve spoken to online.
- #12 Conferences – as exhibitor and as conference org...lilac tweetup/ people feel welcome – great for international delegates.
- #16 Some say that for Western cultures some people see facebook as the internet.
- #19 News gathering and dissemination: From the librarian's desk: Community building: Library resources: Special projects: Task groups: Reflective journaling: