The document outlines a workshop focused on finding jobs through social media, highlighting the importance of platforms like Facebook, LinkedIn, and Twitter in job searches. It emphasizes strategies for optimizing profiles, building professional networks, and leveraging content to enhance visibility to potential employers. Additionally, it provides practical tips for using various social media tools effectively to stand out in the job market.

1. Finding a job using social media
Tuesday 20 December 2011

2. Today‟s workshop
 WiFi:
BTBusinessHub-573: 8267301519
IFNET: socialmedia
 Break: 10.45
 End: 12.30
 Link to slide deck will be emailed
 Facilities
 Fire exit
 Name plates
 Feedback form

4. Getting jobs via social media (US)
18,500,000
10,200,000
8,000,000

5. “Search and be
found.”

11. Benefits of using social media to
find a job
• Reach large numbers of people
• Get others to market you and your skills
• Remove the gatekeeper
• Find jobs that aren‟t advertised
• Quick and efficient communication
• Your content is always up to date
• Demonstrate as well as display your skills
• You can make yourself stand out from the crowd
• Create your own personal brand

12. How to use Facebook?
1. Add professional info into About Me
2. List current and past employers
3. Link to all your other profiles/blogs/websites
4. Check your privacy settings
5. Set your vanity URL
6. Build your professional network
7. Use Lists to separate friends/family/business
8. Ask your friends and family to spread word
9. Post Notes – Profile/Notes/Write a note
10.Like Pages of companies you want to work for

14. What is LinkedIn?

16. Why use LinkedIn?
• Online CV
• Helps you build your network
• Raise your profile and develop personal brand
How to use LinkedIn
• Optimise your profile
• Obtain recommendations
• Use Find a job
• Use Advanced Search
• Join LinkedIn Groups
• Use LinkedIn Answers

17. Setting up
 Sign up at www.linkedin.com
 Complete your profile:
• Profile pic, title, summary, experience,
education, recommendations, URL, skills
 Import existing connections
 Check Colleagues, Classmates and People You
May Know

18. “Be found”
Optimise profile with keyword/s:
1. Headline
2. Current work experience
3. Past work experience
4. Websites
5. Summary
6. Specialities
7. Skills
8. Unique personal URL

19. Using Groups
 Focus on Groups related to your sector
 See Groups You May Like
 Get noticed by adding value to discussions
 Set the frequency of Group digest emails

20. Using Answers
 Identify categories of expertise
 Ask and answer at least one question a week
 Connect with experts and those whose
questions you answer
 Answer in depth questions via email/blog

23. Understand
 Tweets
 Followers
 Following/Friends
 Retweets (RT)
 Mentions/@ Messages
 Direct Messages (DMs)
 Hashtags #
 Lists
 Favorites
 Trending
See Glossary for more info

24. Optimal setup
 Add name
 Add location
 URL…that works
 Twitter name
 State your skills/looking for work in Bio
 Professional human photo
 Customised background
 Make yourself memorable!

25. How to use Twitter to find work
1. Follow companies you want to work for
2. Engage with social influencers
3. Use Advanced Search to find vacancies
4. Download Tweet Deck and setup columns
5. Network with industry professionals
6. Follow local lists:
• Cheltenham tweeters (from @intranetfuture) and 2
• Glosbiz (from @glosjobs) and 2, 3, 4

26. .

28. Accounts to follow
Recruitment agencies/sites
@randstadchelt
@glosjobs
@jobscheltenham
@gbsolutions
@cheltenhamJCP
@enjoy_your_job

29. Why use Google+?
• Target your jobs search using Circles
• Video interviews using Hangouts
• Add Google+ Pages to your Circles
Why use YouTube?
• Make yourself stand out
• Easily shared
• Employees get to see the real „you‟

30. Example of video CV

31. Tools
• TweetDeck
• Tweet Spinner
• Bitly
• Buffer
• Facebook Search
• LinkedIn Search
• Twitter Search
• Social Mention
• Google Alerts

32. Homework
General
• Check out Can Facebook get you a job?
• Download Tweet Deck and setup columns
• Optimise profiles and check privacy settings
Facebook
• Set up Lists
• Post notes
Twitter
• Follow companies you‟d like to work for
• Network
LinkedIn
• Search jobs regularly
• Get involved in Groups/Answers

33. Questions?

34. Connect
01242 332016
intranetfuture.com
facebook.com/intranetfuture
@intranetfuture on Twitter
uk.linkedin.com/in/jonathanpollinger
info@intranetfuture.com
aweber.com/archive/intranetfuture
Google+ Profile and Page