The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. This brings a lot of opportunity for online shopping and to improve the user experience and interaction drastically. This presentation is to uncover some key concepts like 1) What Augmented Reality is all about 2) Augmented Reality possibilities and limitations 3) Augmented Reality Trends 4) Augmented Reality backbones - Tools & SDK 5) A small Augmented Reality shopping application demo

1. Leveraging Augmented
Reality Capability for
enhancing the shopping
experience
Shyamala Prayaga

2. Agenda
• What is Augmented Reality (AR)?
• AR possibilities and Limitations
• AR Trends – Where AR can be used
• Tools and SDK
• Demo

3. What is Augmented Reality?
Augmented reality (AR) is a live, direct or
indirect, view of a physical, real-world
environment whose elements are augmented
by computer-generated sensory input such as
sound, video, graphics or GPS data.

7. Augmented Reality Technology
Speech, Gesture ,
Facial Recognition
Image
Processing
Corner, Blob,
Edge
Recognition
Tracking
Technologies
Algorithms

8. Augmented Reality Possibilities
• Combines real-world environments and
virtual reality
– Real-world environments can interact with
virtual objects.
– Virtual objects will respond to real-world
physical actions.
• Interactive in real-time
– Real time processing
– Data can be generated in real time

9. Augmented Reality Limitations
• Input device dependent
• Rendering digital data into meaningful
graphics and scaling to fit visual
perspective
• In mobile based AR
– Limited Processing power
– Limited memory
– Limited storage
• Getting subtle experience is a challenge

10. Augmented Reality Limitations
Contd…
• Integration is Expensive
• Privacy issues
• Frequent augmented reality use could lead
to a sort of information overload

11. AR Trends – Where AR can
be used

12. Gaming
allows gamers to experience digital
game play in a real world
environment
http://cdn2-www.playstationlifestyle.net/assets/uploads/2012/02/Vita-AR-Augmented-Reality-
feature.jpg

13. http://cdn2.free-power-point-templates.com/articles/wp-content/uploads/2012/05/powerpoint-
gesture.jpg
Presentations
can now be more interactive with gesture based controls

14. Simulations
driving, flying, dancing, etc…
http://www.fraunhofer.de/en/research-topics/information-communication/simulated-
reality/_jcr_content/stage/image.img.jpg/simulated-reality.1351179479699.jpg

15. Television
you will be able to watch TV in 3D any where, create Avatars of real person in real time
http://images.gizmag.com/hero/sony-wonderbook.png

16. Medical
can provide the surgeon with information, which are otherwise hidden, such as
showing the heartbeat rate, the blood pressure, the state of the patient’s organ, etc.
http://campar.in.tum.de/twiki/pub/Internal/ProjectKinectMagicMirror/kinect.jpg

17. Education
can complement a standard curriculum. Text, graphics, video and audio can be
superimposed into a student’s real time environment.
http://upload.wikimedia.org/wikipedia/commons/f/f4/App_iSkull%2C_an_augmented_human_skull.jpg

18. eCommerce
can enhance product buying experience by providing trials before buying certain
products

19. Commerce
can enhance product previews such as allowing a customer to view what's inside a
product's packaging without opening it
Construction
businesses are able to use augmented reality to visualize geo-referenced models
of construction sites, underground structures, cables and pipes using mobile
devices
Office Workplace
can facilitate brainstorming and discussion meetings utilizing common visualization
via touch screen tables, interactive digital whiteboards, shared design spaces, and
distributed control rooms

20. Tools & SDK (Java, C++, Flash
based)
• ARToolKit
• FLARToolKit and FLARManager for Adobe
Flash
• SLARToolkit
• AR-media™ Plugin for Google™
SketchUp™
• NyARToolkit
• LinceoVR
• HandyAR
• Total Immersion – D’Fusion Studio

21. Tools & SDK (HTML5 &
JavaScript based)
• Wikitude
• JSARToolKit
• Metaio (partially)

22. Demo

23. Questions?

24. Thank You