AMA & HubSpot Webinar: Internet Marketing for CEOs

•

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The document provides guidance on modern marketing strategies in 3 steps: 1) Focus content marketing efforts on creating valuable, easy to understand, prominent and action-oriented blogs, videos, ebooks and other materials. 2) Leverage an integrated marketing system using content, websites, paid advertising, search engine optimization, social media and analytics to generate and nurture leads. 3) Organize marketing teams with digital native specialists focused on content creation, analytics, social media reach and partnerships to implement the modern marketing approach.

Technology Business

3 Minutes
• “Either write
something worth
reading about or do
something worth
writing about.”
»Ben Franklin

2 Minutes
• “If you have more money
than brains, you should
focus on outbound
marketing. If you have
more brains than money,
you should focus on
inbound marketing.”
»Guy Kawasaki

1 Minute
• “What gets us into
trouble is not what we
don’t know. It’s what
we know for sure that
just ain’t so.”
»Mark Twain

Brian Halligan
CEO & Founder, HubSpot

Internet + Marketing For CEOs

Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics

Outbound Marketing Is Dead

800-555-1234
Annoying
Salesperson

Step 1
• Blog
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release

Step 2

• 8 Marketing Tips From An Olympic
Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 4
• Valuable
• Easy
• Prominent
• Action Oriented

• Digital Native
• Analytical
• Reach
• Content Creator

Modern Marketing “System”
Blog IM.com Paid $$ SEO Social Grader

HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy

Demos / Customers

Modern Marketing “Org”
Marketing

Get Found Get Found
Convert Partners Evangelist
Content Apps

R Burnes D Zarrella J Hopkins P Caputa K Knipp

E Mirman
R Corliss E Hebert C
Ortenberg
P Kaw

CEO’s Role
Understand
Do or Delegate
Transparency
Authenticity

AMA & HubSpot Webinar: Internet Marketing for CEOs

The Internet has profoundly changed the way people learn about and shop for products. To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.

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AMA & HubSpot Webinar: Internet Marketing for CEOs

1. 3 Minutes • “Either write something worth reading about or do something worth writing about.” »Ben Franklin

2. 2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” »Guy Kawasaki

3. 1 Minute • “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” »Mark Twain

4. Brian Halligan CEO & Founder, HubSpot Internet + Marketing For CEOs

5. Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics

6. Outbound Marketing

7. Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson

8. The Next 50 Years

10. Step-by-Step Marketing

11. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release

12. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts

13. Step 3

14. Step 4 •V •E •P •A

15. Step 4 • Valuable • Easy • Prominent • Action Oriented

16. Step 5

17. New Marketing Team

18. •D •A •R •C

19. • Digital Native • Analytical • Reach • Content Creator

20. Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

21. Modern Marketing “Org” Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw

22.

23.

24. CEO’s Role Understand Do or Delegate Transparency Authenticity

25. Let 1000 Flowers Bloom

26. Internet Economics

27.

28.

29.

30. Learn More

AMA & HubSpot Webinar: Internet Marketing for CEOs

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