HubSpot offers marketing software that helps companies transition from traditional outbound marketing to inbound marketing using content, search engine optimization, social media, and analytics. Inbound marketing is more cost-effective for small and medium businesses compared to outbound tactics like phone calls. HubSpot has over 1,500 customers and has raised $17 million in funding. Case studies show HubSpot customers increasing leads by 500% or more and increasing conversions while paying for HubSpot many times over with the new leads generated. HubSpot's software helps marketers improve lead volume and quality by attracting the right visitors and nurturing leads, while providing more lead details to sales. It also allows companies to measure marketing ROI by tracking leads through the funnel and tying closed deals