Brian Halligan, Hubspot
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Inbound Marketing to Grow Your Business: Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.
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Identify five next steps to advance your career as an entrepreneur.
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Turn your idea into a business
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Pitch your idea
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Find funding
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DAY ONE: What’s your brand and your business idea
Who are some journalists who have made the leap to being entrepreneurs?
How to turn your idea into a business — What IS my idea? Is this a “business”? What resources exist to develop a business plan?
Branding yourself — What is my expertise? How can I use the Web and social media to establish myself as an expert?
Determining and projecting your worth — How to use Web analytics to track your reach online.
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How to pitch your idea — Perfecting the elevator pitch, finding contacts and how to connect with others.
Exercise: Volunteers practice pitching followed by group critique.
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Building a community/following online
Financing your business: How do ad networks, crowdsourced funding and alternative ideas work?
Managing your time and money — How do you balance a full-time job with outside work, plus keep up with the records for your business?
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Check out the session materials below for helpful tips on charting your entrepreneurial path — from pitching and branding to selling and funding.
PowerPoint presentations
The Business of Me at EIJ
The Business of Me at NABJ
Day One: What’s your brand and your business idea?
Day Two: How to pitch your idea
Day Three: Nuts and bolts of building your business
For more information about training for business journalists, please visit businessjournalism.org.
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Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 Stages
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Jordan Rolband & Alex Brown - ECML San Diego - March 2019
DFO co-founder and president Jordan Rolband and chief marketing officer Alex Brown presented at ECML San Diego in March 2019 on scaling eCommerce globally.
Power Up Your Direct & Digital Marketing with Michael Leander
Power Up Your Direct & Digital Marketing with Michael LeanderMarkedu - Innovative Marketing Education
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.Direct & Digital Marketing Power Up webinar
This document provides a summary of a web seminar on powering up direct and digital marketing. The seminar covered topics like focusing on fundamentals over new trends, dealing with communication overload, using walk-in-the-park website techniques, customer profiling, web analytics, and multichannel marketing. It also included tips on setting objectives, driving traffic, converting visitors, testing calls to action, and acquiring the right customer data.
Data Driven Marketing
David Cancel gave a presentation on data-driven marketing for startups. He emphasized that online marketing is shifting from an outbound model focused on visitors and pageviews to an inbound model focused on leads and conversions, and ultimately a lifecycle model centered around customers. He outlined three steps for startups to take a data-driven approach: 1) create an operating dashboard to monitor key metrics, 2) analyze conversion funnels to improve the customer journey, and 3) perform cohort analysis to understand churn and retention over time. The goal is to use quantitative and qualitative data to test assumptions and optimize the business for learning rather than vanity metrics.
Engaging with Inluencers via Social Media
In this slide deck, statistics about influencer engagment are shared along with tips on how to engage with influencers via social media. Several tips about online tools and resources are also provided to help you increase:
- Brand Reach
- Social Media Influence
- Personal Branding
- Online Engagement
- Search Engine Ranking
View the Penheel Marketing website for more content like this.
How Your Sales Can Benefit from Marketing Automation
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
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SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Making B2B Lead Gen Social
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
How to score with Marketing Automation?
Lead scoring is an important part of any marketing automation campaign. This ensures that only the most qualified leads make it to sales. But, how do you score? Here are do's and don'ts for marketing automation lead scoring.
Double Your Sales - ITExpo Miami 2014
From a breakout session delivered at the ITExpo in Miami, January 2014. Learn sales and marketing techniques to massively increase sales.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
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AMA & HubSpot Webinar: Internet Marketing for CEOs
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Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 Stages
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Brian Halligan, Hubspot
- 1. Ac! 1 Foundation Brian Halligan CEO & Founder Hubspot
- 2. Brian Halligan @bhalligan Massive Marketing Momentum
- 3. Outbound v Inbound Marketing 6 Steps To Viral Growth Inbound Marketing Machinery
- 5. Traditional Marketing Is Dead 800-555-1234 ! Annoying! Salesperson!
- 6. The Market Is Here Now
- 7. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email Lists • Viral Videos • Print/radio ads • Freemium • Traditional PR • Trials 6
- 8. @bhalligan
- 9. OWN
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- 11. 6 Steps To Viral Growth
- 12. Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY
- 14. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
- 15. Blogosphere Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
- 16. Twitter Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
- 17. Step 3
- 19. Step 5
- 20. Step 6
- 22. Modern Marketing System Blog Cmmty Paid SEO Social Freemium HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
- 23. Modern Marketing Org Marketing Get Found Freemium Convert Partners Evangelist Content R Burnes D Zarrella J Hopkins P Caputa K Knipp R Corliss E Hebert E Mirman C Ortenberg
- 28. Leads SLA Drives Sales Hire
- 29. Measure Often. Evolve Fast
- 31. Donʼt Dip Your Toe In The Water.
- 32. Jump in ALL THE WAY.
- 34. 4,000 Customers Q1 2007 Q3 2010
- 35. Thank You! “If you wait until there is another case study in your industry, you will be too late” - Seth Godin