SlideShare a Scribd company logo
Does this UX
make me look FAT?
TWEET!
                           Janice Fraser
                            www.luxr.co

                          @clevergirl


LUXR.CO   DECEMBER 2011
SELF-DESIGN

                              ACCIDENTAL DESIGN

                           ACTIVITY-FOCUSED DESIGN

                          EXPERIENCE-FOCUSED DESIGN

                                GENIUS DESIGN




LUXR.CO   DECEMBER 2011
What makes
                          designers feel
                           successful?


LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
Product




LUXR.CO   DECEMBER 2011
Product


                                    Customers




LUXR.CO   DECEMBER 2011
Product


                                    Customers


 Mfg & COGS




LUXR.CO   DECEMBER 2011
Product      Competitors


                                    Customers


 Mfg & COGS




LUXR.CO   DECEMBER 2011
Product      Competitors
  Past Wins


                                    Customers


 Mfg & COGS




LUXR.CO   DECEMBER 2011
Product      Competitors
  Past Wins


 and Failures                       Customers


 Mfg & COGS




LUXR.CO   DECEMBER 2011
Product         Competitors
  Past Wins


 and Failures                          Customers


 Mfg & COGS


                          Brand Guidelines


LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
You’ll launch one crappy
            product after another.



LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
Users will hate
                          your product over
                              and over.


LUXR.CO   DECEMBER 2011
Victory is
                          measured in
                           learning.


LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
MAKE THE RIGHT PRODUCT
                                                     Users
                                                                      1. BLAH

                                                    Needs             2. BLAH
                                                                      3. BLAH


                    why
                     what
                       how
                                                                   Bob can...

             (INSERT BUSINESS THINKING HERE)
                                                     Uses

                                                  Features
                             (CREATE SKETCHES,
                          WIREFRAMES & PIXELS)
                                                                          This Week


                                                   User Stories
                                                 Themed Releases

LUXR.CO   DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
THINK                THINK          THINK          THINK          THINK          THINK          THINK



                  MAKE           MAKE           MAKE           MAKE           MAKE           MAKE           MAKE


    CHECK                CHECK          CHECK          CHECK          CHECK          CHECK          CHECK




LUXR.CO     DECEMBER 2011
PROJECT SCHEDULE 2007
          Research &                          Detailed Design
                            Framework                                  Development -->
           Modeling                           & Specification


      1                2        3        4            5           6        7             8
  MONTHS


          R1 ALPHA          R1 BETA     R1 RELEASE              R2 ALPHA       etc...

          9            10        11      12           13         14        15            16




LUXR.CO   DECEMBER 2011
PROJECT SCHEDULE 2010




LUXR.CO   DECEMBER 2011
PROJECT SCHEDULE 2010

                          “Provide documented mobile
                           site requirements to date”


                          “Approve final page designs”




LUXR.CO   DECEMBER 2011
unvalidated effort
                                         Plot the difference


                                                                  MAKE
                                                                           release
                                                        MAKE
                                                                 release
                                                MAKE   release



                                THINK


                                                                               time



LUXR.CO                  DECEMBER 2011
unvalidated effort
                                    Lots of little wiggles




                                                             time



LUXR.CO                  DECEMBER 2011
unvalidated effort
                                    Lots of little wiggles




                                                             time



LUXR.CO                  DECEMBER 2011
Each wiggle is a learning cycle.
    unvalidated effort




                                                                MAKE
                                                 MAKE       MAKE
                                                             release

                                         THINK          THINK

                                                                       time
                                                    CHECK
LUXR.CO                  DECEMBER 2011
What is Lean UX?
           It’s UX for Lean Startups.

          • Get happy about launching crap
          • Ugly is just fine a lot of the time
          • Your opinion is a hypothesis
          • Make it perfect when you have
            evidence
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011

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Lean ux warm_gun

  • 1. Does this UX make me look FAT?
  • 2.
  • 3. TWEET! Janice Fraser www.luxr.co @clevergirl LUXR.CO DECEMBER 2011
  • 4. SELF-DESIGN ACCIDENTAL DESIGN ACTIVITY-FOCUSED DESIGN EXPERIENCE-FOCUSED DESIGN GENIUS DESIGN LUXR.CO DECEMBER 2011
  • 5. What makes designers feel successful? LUXR.CO DECEMBER 2011
  • 6. LUXR.CO DECEMBER 2011
  • 7. Product LUXR.CO DECEMBER 2011
  • 8. Product Customers LUXR.CO DECEMBER 2011
  • 9. Product Customers Mfg & COGS LUXR.CO DECEMBER 2011
  • 10. Product Competitors Customers Mfg & COGS LUXR.CO DECEMBER 2011
  • 11. Product Competitors Past Wins Customers Mfg & COGS LUXR.CO DECEMBER 2011
  • 12. Product Competitors Past Wins and Failures Customers Mfg & COGS LUXR.CO DECEMBER 2011
  • 13. Product Competitors Past Wins and Failures Customers Mfg & COGS Brand Guidelines LUXR.CO DECEMBER 2011
  • 14. LUXR.CO DECEMBER 2011
  • 15. You’ll launch one crappy product after another. LUXR.CO DECEMBER 2011
  • 16. LUXR.CO DECEMBER 2011
  • 17. LUXR.CO DECEMBER 2011
  • 18. Users will hate your product over and over. LUXR.CO DECEMBER 2011
  • 19. Victory is measured in learning. LUXR.CO DECEMBER 2011
  • 20. LUXR.CO DECEMBER 2011
  • 21. LUXR.CO DECEMBER 2011
  • 22. MAKE THE RIGHT PRODUCT Users 1. BLAH Needs 2. BLAH 3. BLAH why what how Bob can... (INSERT BUSINESS THINKING HERE) Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO DECEMBER 2011
  • 23. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 24. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 25. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 26. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 27. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 28. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 29. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 30. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECK LUXR.CO DECEMBER 2011
  • 31. PROJECT SCHEDULE 2007 Research & Detailed Design Framework Development --> Modeling & Specification 1 2 3 4 5 6 7 8 MONTHS R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA etc... 9 10 11 12 13 14 15 16 LUXR.CO DECEMBER 2011
  • 33. PROJECT SCHEDULE 2010 “Provide documented mobile site requirements to date” “Approve final page designs” LUXR.CO DECEMBER 2011
  • 34. unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK time LUXR.CO DECEMBER 2011
  • 35. unvalidated effort Lots of little wiggles time LUXR.CO DECEMBER 2011
  • 36. unvalidated effort Lots of little wiggles time LUXR.CO DECEMBER 2011
  • 37. Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECK LUXR.CO DECEMBER 2011
  • 38. What is Lean UX? It’s UX for Lean Startups. • Get happy about launching crap • Ugly is just fine a lot of the time • Your opinion is a hypothesis • Make it perfect when you have evidence LUXR.CO DECEMBER 2011
  • 39. LUXR.CO DECEMBER 2011
  • 40. LUXR.CO DECEMBER 2011

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