The document summarizes the key learnings from Jeff Gothelf's 5 years of experience with Lean UX. Some of the main points discussed include: - Design and product development processes need to change in order to incorporate an agile UX approach. - There should be a focus on continuous learning, experimentation, iteration and using data/metrics to make objective, evidence-based decisions. - Teams must prioritize responsiveness to customer needs over internal goals like growth. - Organizations need to shift from a culture of delivery to one of continuous learning.

1. A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E

2. A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

3. _ _3

4. 5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

5. L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

6. L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

7. L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

8. L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

9. M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

10. T W O T H I N G S E M E R G E D

11. D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

12. P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

13. L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY

14. 3 B I G L E A R N I N G S F O R D E S I G N

15. A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16. R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18. 3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T

19. N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21. C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22. T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23. H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24. H O W M A N Y O F Y O U R U N A N D ,
W H I L E Y O U ’ R E R U N N I N G , PA U S E ,
TA K E P H O T O S A L O N G T H E WAY A N D
U P L O A D T H E M T O S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K
@ J B O O G I E

25. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

26. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

27. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

28. @ J B O O G I E

29. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

30. @ J B O O G I E

31. @ J B O O G I E

32. T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S

33. H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

34. @ J B O O G I E

35. "We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the
feature justified the cost to the project. No one.
Absolutely no one."

36. E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

37. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

38. T H E T R U T H C U R V E

39. I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

40. D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

41. R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

42. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

43. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

44. D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

45. P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

46. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

47. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

48. G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

49. S H I F T F R O M A C U LT U R E O F
D E L I V E RY T O A C U LT U R E
O F L E A R N I N G

50. T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
N E W B O O K S O O N !
S E N S E A N D R E S P O N D . C O

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