2. Monsieur Polo ®
ALLISON LEACH
ALLISON LEACH 3D IX CLASS
CALIFORNIA COLLEGE COLLEGE OF THE ARTS
CALIFORNIA OF THE ARTS FALL 2012
FALL 2012
3. The Monsieur Polo Game
®
WHAT
A mobile Indie Folk game for
smartphones in 3 parts:
1
MONSIEUR POLO GUIDE
2
SMARTPHONE APPLICATION
3
ONLINE COMMUNITY
Social urban dwellers who are
WHO
looking to play an outdoor game
Social urban dwellers who are
with new people
looking to play an outdoor game
with new people
4. The Monsieur Polo Game
®
WHERE
Any open city space:
a courtyard, a park, a plaza
WHEN
Day or night, whenever time is
ample and spirits are high
3
6. Design opportunity
ON THE STREET 107.4 million Americans* use walking as a regular
mode of travel.
People walk more for social, recreation, and trip
purposes than for work purposes.
FORGOTTEN PLAY Although adults may schedule the occasional
game night or sports match on weekends, the
spontaneous play of childhood has disappeared.
*Source: http://www.walkinginfo.org
8. Video Gamer Board Game Player
DANNEL NOAH
“My favorite game is Joust because it magically combines “Games can function as a bonding experience for friends and
people looking silly and hours of fun" also as a forum for new social interactions as an icebreaker"
Joust Game Developer Volleyball Player
DOUG MARK
“Most digital games involve staring at a screen, but
“I enjoys the game to get out of the house, sweat a little,
with Joust players look at one another, creating a sort of
enjoy fresh air and get some sun.”
cognitive dissonance"
9. Video Gamer Board Game Player
DANNEL NOAH
“My favorite game is Joust because it magically combines “Games can function as a bonding experience for friends and
people looking silly and hours of fun" also as a forum for new social interactions as an icebreaker"
Joust Game Developer Volleyball Player
DOUG MARK
“Most digital games involve staring at a screen, but
“I enjoys the game to get out of the house, sweat a little,
with Joust players look at one another, creating a sort of
enjoy fresh air and get some sun.”
cognitive dissonance"
10. Research personas
Social Explorer Safe Spectator Fresh-air Athlete Tech Gamer
Finds novel experiences Prefers to keep some Seeks physical activity Always on top of the
and new people distance from the and fresh air latest and greatest in
rejuvenating game gaming technology
Needs downtime from Enjoys the spectacle Desires a good sweat Prefers games with a
screen technology of watching and an activity digital component
after a long work strangers play with strategy and
week socializing
11. Research insights
alluring
Meaningful impact
High social cost of on non-players
embarrassment
Simple & fun core
Fun but no room Audibly and visually
for hacking compelling from
a distance
obstacle-ridden permeable
Difficult set-up Complex rules
Crowded location Too lengthy
Busy day Not enough structure
off-putting
13. Product design
GAME PRINCIPLES
Portable and simple to set up
Compelling from a distance
Fun and easy to learn
Focus is on players
& social interactions
Flexible game structure
14. Product design
DESIGN PRINCIPLES
Mobile and sharable
Game requires silly behavior
Modeled after traditional folk game
Online community
Players’ performance fascinates
more than digital experience
16. Customer Journey: discovery, play connect
A Store buy gear download app check-in notified play web connect
B Web buy gear download app check-in notified play web connect
C Outside download app join existing game play web connect
17. Inside the box...
Congratulations!
your code is:
nxkfn7jh3pw
Marco’s Tips find monsieur IN THE BOX
Shhh... Top Secret!
players online
don’t make noise
go to bed early
& I. Certificate with smartphone application code
never trust friends make new friends
II. Monsieur Polo Guide
everybody loses
getting lost is hard
☞Visit
www.mpolo.com
III. Instruction manual
18. Form and Function
band wraps around hand
NETWORKED
speaker in top funnel Each Monsieur player
syncs his or her phone
with the guide wirelessly
SIMPLE
led lights activate
Guide communicates
during game on its own, requiring no
further set-up
hand molded
for a natural
fit MOBILE
Compact size, dual
vibrating speaker function,
sensors
embedded in durable rubber & metal
rubber grip material encourage
on-the-go action
19. wireless broadband Cellphone
Network
bluetooth
signal
Form and Function: network
20. Th
1
eM
on
MONSIEUR sie
ur
GUIDE
Po
A GPS-enabled lo
Ga
®
hand-held
me
game piece that
communicates via
bluetooth with
the Monsieur
Polo smartphone
application.
LED lights and
vibrating grip
sensors provide
real-time feedback
during the game.
Enhances game,
but is not required
to play.
22. The M
onsie
2 ur Po
lo Ga
®
SMARTPHONE me
APPLICATION
The Monsieur Polo
app lets players
start or join a game,
and monitors the
game’s progress.
Players can check
their score, invite
friends, and even
capture a live
stream of the game.
For players without
the Guide, the app
enables the phone
to function as a
lower-res Guide.
23. The M
onsie
2 ur Po
lo Ga
®
SMARTPHONE me
APPLICATION
The Monsieur Polo
app lets players
start or join a game,
and monitors the
game’s progress.
Players can check
their score, invite
friends, and even
capture a live
stream of the game.
For players without
the Guide, the app
enables the phone
to function as a
lower-res Guide.
24. The M
onsie
3 ur Po
lo Ga
®
ONLINE me
COMMUNITY
On the Monsieur
Polo website,
players can connect
with other players.
Players can find new
games, post past
games, learn tips
and tricks, and see
top scores.
