1. switch Thanks for your participation.
from consoles Don’t hesitate to contact me :
pierre.dumas@gmail.com
to social +33 6 44 08 07 29
2. what are we talking about today ?
switch from consoles to social
3. 1 billion people using facebook in 2012
Source
1-billion-people-using-facebook
Oct 2011
4. MVC etc..
Social games : 99% mouse
controller
view model
MSFC client app
MSFC server
DB model
5. Infrastucture
Zynga’s infrastructure investment : $200 000 000 in 2011
Source http://www.retailroadshow.com/sys/launch.as
Dec 2011 p?qv=9130135024897754&k=22458273779
6. Q Games
“lots of technical limitations to Flash, Facebook, servers and databases”
“more complicated than anticipated”
Source
Nov 14, 2011
Q Games ‘ PixelJunk Monsters Online
9. Source Study on 1500 MocoSpace mobile social gamers
May 2011 (Street Wars, Stage Hero, and Happy Farm)
10. online casual games : Women spend between 40% and 300% more than men
women (37%) are twice likely as men (19%)
to buy virtual items to decorate a page, persona or avatar
Source Study on 1000 online gamers where online Females Spend More
Aug 2011 Real Cash On Virtual Goods Than Males
11. male gamers
between the ages of 18 to 34
tend to monetize in freemium games
at higher rates than most other demographics.
Source http://www.insidesocialgames.com/2011/11/08/the-sims-social-
Nov 2011 revenue-forecast-and-growth-potential/
12. Social MIX
Bartle Psychology Quotient
•Explorers
•Achievers eco
accomplish dominate
•Socializers
•Killers XP level leaderboards,
missions & quests upgrades
collections bragging,
SIMS story progression public honors
•Experimenters discover maps mini game : skills
•Storytellers achievements
•Achievers
•Builders competitors
•Deviants
Social Games
achievers
alone social
socializers
self expressors
create be with/part
decorate, anything as long as they
customize Character, Buildings share :
whatever UGC gifts
Invites
Parties !!!
group belonging signs
deco
31. new marketing
watch out specific SG rules QA is 1000s of
players, flexible, powerful, fa
choose the social mix ster, free
appropriately it’s easy to know what
users want… they tell you
competarcaders need fb is free, fast, simple for
format rules !
devs and easy for users
retention be original
retention
retention there is room
for innovation
new tech
niche is powerful,
new tools big
and profitable
new hardware
and expensive
new architecture
gamers spend a huge lot
infrastructure is costly
hard core gamers
tech is on fb today
and complicated
social games
growth is not over
well known brands
make a difference
chances are browsers
and/or HTML wins
32. Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011
33. Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011
34. online offline
Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011
44. Bigpoint’s revenues
2007: €10 million
2008: €28 million
2009: €60 million
2010: €200 million
Revenues have pretty well tripled every year since 2007. If they do it again, they’ll make
half a billion euros in 2011.
Source http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones-
Nov 23, 2011
for-1000-euros-each-in-just-four-days/
45. asia
rest rest of
of
the world
the world
Source
transactions conducted from 150,000 users
Oct 2011 digital goods measurement
