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Die Gute Frabrik
ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012
Monsieur Polo®
ALLISON LEACH CALIFORNIA COLLEGE OF THE ARTS FALL 2012
Social urban dwellers who are
looking to play an outdoor game
with new people
A mobile Indie Folk game for
smartphones in 3 parts:
WHAT
WHO
The Monsieur Polo Game®
Social urban dwellers who are
looking to play an outdoor game
with new people
MONSIEUR POLO GUIDE
SMARTPHONE APPLICATION
ONLINE COMMUNITY
1
2
3
Any open city space:
a courtyard, a park, a plaza
WHERE
WHEN
The Monsieur Polo Game®
Day or night, whenever time is
ample and spirits are high
3
Opportunity
Design opportunity
107.4 million Americans* use walking as a regular
mode of travel.
People walk more for social, recreation, and trip
purposes than for work purposes.
Although adults may schedule the occasional
game night or sports match on weekends, the
spontaneous play of childhood has disappeared.
*Source: http://www.walkinginfo.org
ON THE STREET
FORGOTTEN PLAY
Research
“I enjoys the game to get out of the house, sweat a little,
enjoy fresh air and get some sun.”
Board Game Player
NOAH
Volleyball Player
MARK
Joust Game Developer
DOUG
Video Gamer
DANNEL
“Games can function as a bonding experience for friends and
also as a forum for new social interactions as an icebreaker"
“Most digital games involve staring at a screen, but
with Joust players look at one another, creating a sort of
cognitive dissonance"
“My favorite game is Joust because it magically combines
people looking silly and hours of fun"
“I enjoys the game to get out of the house, sweat a little,
enjoy fresh air and get some sun.”
Board Game Player
NOAH
Volleyball Player
MARK
Joust Game Developer
DOUG
Video Gamer
DANNEL
“Games can function as a bonding experience for friends and
also as a forum for new social interactions as an icebreaker"
“Most digital games involve staring at a screen, but
with Joust players look at one another, creating a sort of
cognitive dissonance"
“My favorite game is Joust because it magically combines
people looking silly and hours of fun"
Social Explorer Tech GamerSafe Spectator Fresh-air Athlete
Finds novel experiences
and new people
rejuvenating
Needs downtime from
screen technology
after a long work
week
Always on top of the
latest and greatest in
gaming technology
Prefers games with a
digital component
Prefers to keep some
distance from the
game
Enjoys the spectacle
of watching
strangers play
Seeks physical activity
and fresh air
Desires a good sweat
and an activity
with strategy and
socializing
Research personas
Complex rules
High social cost of
embarrassment
Crowded location
Busy day
Difficult set-up
Not enough structure
Too lengthy
Fun but no room
for hacking
Simple & fun core
Audibly and visually
compelling from
a distance
permeableobstacle-ridden
off-putting
alluring
Meaningful impact
on non-players
Research insights
Design
Product design
Portable and simple to set up
Compelling from a distance
Fun and easy to learn
Focus is on players
& social interactions
Flexible game structure
GAME PRINCIPLES
Mobile and sharable
Game requires silly behavior
Modeled after traditional folk game
Online community
Players’ performance fascinates
more than digital experience
DESIGN PRINCIPLES
Product design
Store
Web
Outside
A
B
C
Customer Journey: discovery, play connect
Store
Web
Outside
A
B
C
buy gear
buy gear
download app
download app
check-in
check-in
notified
notified
play
play
play
web connect
web connect
web connectdownload app join existing game
Customer Journey: discovery, play connect
II. Monsieur Polo Guide
III. Instruction manual
IN THE BOX
Inside the box...
Congratulations!
your code is:
nxkfn7jh3pw
find monsieur
players online
&
make new friends
Visit
www.mpolo.com
Shhh... Top Secret!
don’t make noise
go to bed early
never trust friends
everybody loses
getting lost is hard
Marco’s Tips
speaker in top funnel
band wraps around hand
vibrating
sensors
embedded in
rubber grip
led lights activate
during game
hand molded
for a natural
fit
Form and Function
NETWORKED
Each Monsieur player
syncs his or her phone
with the guide wirelessly
SIMPLE
Guide communicates
on its own, requiring no
further set-up
MOBILE
Compact size, dual
speaker function,
durable rubber & metal
material encourage
on-the-go action
bluetooth
signal
wireless broadband Cellphone
Network
Form and Function: network
The Monsieur Polo Game
®
MONSIEUR
GUIDE
1
A GPS-enabled
hand-held
game piece that
communicates via
bluetooth with
the Monsieur
Polo smartphone
application.
LED lights and
vibrating grip
sensors provide
real-time feedback
during the game.
Enhances game,
but is not required
to play.
At night, the
Guide’s lights
are visually
compelling
from a
distance...
The Monsieur Polo Game
®
SMARTPHONE
APPLICATION
2
The Monsieur Polo
app lets players
start or join a game,
and monitors the
game’s progress.
Players can check
their score, invite
friends, and even
capture a live
stream of the game.
For players without
the Guide, the app
enables the phone
to function as a
lower-res Guide.
The Monsieur Polo Game
®
SMARTPHONE
APPLICATION
2
The Monsieur Polo
app lets players
start or join a game,
and monitors the
game’s progress.
Players can check
their score, invite
friends, and even
capture a live
stream of the game.
For players without
the Guide, the app
enables the phone
to function as a
lower-res Guide.
The Monsieur Polo Game
®
ONLINE
COMMUNITY
3
On the Monsieur
Polo website,
players can connect
with other players.
games, post past
games, learn tips
and tricks, and see
top scores.
Thank You
allison leach
©2012

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Monsieur Polo: Game Concept

  • 2. ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012ALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE OF THE ARTS FALL 2012 Monsieur Polo® ALLISON LEACH CALIFORNIA COLLEGE OF THE ARTS FALL 2012
  • 3. Social urban dwellers who are looking to play an outdoor game with new people A mobile Indie Folk game for smartphones in 3 parts: WHAT WHO The Monsieur Polo Game® Social urban dwellers who are looking to play an outdoor game with new people MONSIEUR POLO GUIDE SMARTPHONE APPLICATION ONLINE COMMUNITY 1 2 3
  • 4. Any open city space: a courtyard, a park, a plaza WHERE WHEN The Monsieur Polo Game® Day or night, whenever time is ample and spirits are high 3
  • 6. Design opportunity 107.4 million Americans* use walking as a regular mode of travel. People walk more for social, recreation, and trip purposes than for work purposes. Although adults may schedule the occasional game night or sports match on weekends, the spontaneous play of childhood has disappeared. *Source: http://www.walkinginfo.org ON THE STREET FORGOTTEN PLAY
  • 8. “I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.” Board Game Player NOAH Volleyball Player MARK Joust Game Developer DOUG Video Gamer DANNEL “Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker" “Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of cognitive dissonance" “My favorite game is Joust because it magically combines people looking silly and hours of fun"
  • 9. “I enjoys the game to get out of the house, sweat a little, enjoy fresh air and get some sun.” Board Game Player NOAH Volleyball Player MARK Joust Game Developer DOUG Video Gamer DANNEL “Games can function as a bonding experience for friends and also as a forum for new social interactions as an icebreaker" “Most digital games involve staring at a screen, but with Joust players look at one another, creating a sort of cognitive dissonance" “My favorite game is Joust because it magically combines people looking silly and hours of fun"
  • 10. Social Explorer Tech GamerSafe Spectator Fresh-air Athlete Finds novel experiences and new people rejuvenating Needs downtime from screen technology after a long work week Always on top of the latest and greatest in gaming technology Prefers games with a digital component Prefers to keep some distance from the game Enjoys the spectacle of watching strangers play Seeks physical activity and fresh air Desires a good sweat and an activity with strategy and socializing Research personas
  • 11. Complex rules High social cost of embarrassment Crowded location Busy day Difficult set-up Not enough structure Too lengthy Fun but no room for hacking Simple & fun core Audibly and visually compelling from a distance permeableobstacle-ridden off-putting alluring Meaningful impact on non-players Research insights
  • 13. Product design Portable and simple to set up Compelling from a distance Fun and easy to learn Focus is on players & social interactions Flexible game structure GAME PRINCIPLES
  • 14. Mobile and sharable Game requires silly behavior Modeled after traditional folk game Online community Players’ performance fascinates more than digital experience DESIGN PRINCIPLES Product design
  • 16. Store Web Outside A B C buy gear buy gear download app download app check-in check-in notified notified play play play web connect web connect web connectdownload app join existing game Customer Journey: discovery, play connect
  • 17. II. Monsieur Polo Guide III. Instruction manual IN THE BOX Inside the box... Congratulations! your code is: nxkfn7jh3pw find monsieur players online & make new friends Visit www.mpolo.com Shhh... Top Secret! don’t make noise go to bed early never trust friends everybody loses getting lost is hard Marco’s Tips
  • 18. speaker in top funnel band wraps around hand vibrating sensors embedded in rubber grip led lights activate during game hand molded for a natural fit Form and Function NETWORKED Each Monsieur player syncs his or her phone with the guide wirelessly SIMPLE Guide communicates on its own, requiring no further set-up MOBILE Compact size, dual speaker function, durable rubber & metal material encourage on-the-go action
  • 20. The Monsieur Polo Game ® MONSIEUR GUIDE 1 A GPS-enabled hand-held game piece that communicates via bluetooth with the Monsieur Polo smartphone application. LED lights and vibrating grip sensors provide real-time feedback during the game. Enhances game, but is not required to play.
  • 21. At night, the Guide’s lights are visually compelling from a distance...
  • 22. The Monsieur Polo Game ® SMARTPHONE APPLICATION 2 The Monsieur Polo app lets players start or join a game, and monitors the game’s progress. Players can check their score, invite friends, and even capture a live stream of the game. For players without the Guide, the app enables the phone to function as a lower-res Guide.
  • 23. The Monsieur Polo Game ® SMARTPHONE APPLICATION 2 The Monsieur Polo app lets players start or join a game, and monitors the game’s progress. Players can check their score, invite friends, and even capture a live stream of the game. For players without the Guide, the app enables the phone to function as a lower-res Guide.
  • 24. The Monsieur Polo Game ® ONLINE COMMUNITY 3 On the Monsieur Polo website, players can connect with other players. games, post past games, learn tips and tricks, and see top scores.