you are  here.welcome!
design research consultingdesign insightson navigationPresenters:Allison Leach, Bill Rihn, Janette Markel, and Lisa WoodsC...
overview  Garmin approached us to conduct     research for a new approach to  direction mapping that integrates      eleme...
demographics             male           female                     0   2   4   6   8   10        bus riders          walke...
targetparticipants                        L O CAL S                                         +                             ...
methodology      P H O TO D I A RY   M A P D R AW I N G      I N - D E PTH                                                ...
3 contradictions
CONTRADICTION #1:“I use my GPS all the time,  but I really wish I could    navigate without it.”
ALLEN   A R IE L   ABHA
“bad lost” / “good lost”navigation strategiespro-active learners / instinctive learnerspride in navigational skillsgrowing...
CONTRADICTION #2  “I sometimesenjoy getting lost. Occasionally, I’ll even get lost on    purpose!”
exploring & unique visual cues
CONTRADICTION #3“I don’t use a GPSto give directions.”
giving directions     park / downtown     bodily orientation     empathy     accuracy     GPS non-usage     memorable unit...
synthesis
CO NTRADICTION #1:“I use my GPS all the time, but I really   learning wish I could navigate without it.”CONTRADICTION #2:“...
a desired navigation experience:     creates a learning adventure     supports     and empathy     evokes a multi-sensory ...
design opportunity:  An interactive system that encourages people to:     build upon their innate navigational     capabil...
questions?
Design Research: Final Insights
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Design Research: Final Insights

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In fall 2011, my Design Research classmates Janette Song, Bill Rihn, Lisa Woods and I were presented with the task of investigating how people navigate using cues from the natural world.

Acting as the research firm Calicocho with Garmin as our prospective client, we spent the semester conducting in-depth studies on navigation - from behavioral research, navigation intercept interviews in the field, conversations with industry experts, to qualitative interviews with both GPS users and abstainers.

Here is the slideshow of our final insights, presented to the CCA community December 2011.

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Design Research: Final Insights

  1. 1. you are here.welcome!
  2. 2. design research consultingdesign insightson navigationPresenters:Allison Leach, Bill Rihn, Janette Markel, and Lisa WoodsCalifornia College of the ArtsDesign Research classDecember 5, 2011
  3. 3. overview Garmin approached us to conduct research for a new approach to direction mapping that integrates elements of the natural world.
  4. 4. demographics male female 0 2 4 6 8 10 bus riders walkers drivers subway riders bikers longboarders 0 2 4 6 8 10 online map car GPS stand-alone GPS smartphone GPS 0 2 4 6 8 10
  5. 5. targetparticipants L O CAL S + TOURISTS NATURE E XP E RT S + URBAN NAVIGATORS navigation perspectives G P S -US E RS DRIVERS + + NON- NO N-G P S DRIVERS US E RS E X T RE ME US E RS
  6. 6. methodology P H O TO D I A RY M A P D R AW I N G I N - D E PTH I N T E RVIEW EXPERT INTERCEPT P U B L I C BLOG I N T E RV I E W I N T E RV I E W
  7. 7. 3 contradictions
  8. 8. CONTRADICTION #1:“I use my GPS all the time, but I really wish I could navigate without it.”
  9. 9. ALLEN A R IE L ABHA
  10. 10. “bad lost” / “good lost”navigation strategiespro-active learners / instinctive learnerspride in navigational skillsgrowing use of GPS B RY C E A R IE L
  11. 11. CONTRADICTION #2 “I sometimesenjoy getting lost. Occasionally, I’ll even get lost on purpose!”
  12. 12. exploring & unique visual cues
  13. 13. CONTRADICTION #3“I don’t use a GPSto give directions.”
  14. 14. giving directions park / downtown bodily orientation empathy accuracy GPS non-usage memorable units of information “TH E FLA S H ”
  15. 15. synthesis
  16. 16. CO NTRADICTION #1:“I use my GPS all the time, but I really learning wish I could navigate without it.”CONTRADICTION #2:“I sometimes enjoy getting lost. exploring I’ll even get lost on purpose!”CONTRADICTION #3: direction-“I don’t use a GPS to give directions.” giving
  17. 17. a desired navigation experience: creates a learning adventure supports and empathy evokes a multi-sensory journey LE A R N IN G E X P LOR IN G G I VI NG DI RECTI O NS
  18. 18. design opportunity: An interactive system that encourages people to: build upon their innate navigational capabilities learn about and explore their surroundings
  19. 19. questions?

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