This document discusses the importance of using social media for campaigns. It notes that Obama's 2008 campaign made heavy use of social media to reach out to voters, with successes like 3 million online donors and billions of emails sent. The document outlines many social media platforms like blogs, social networks, and Twitter that can be used to engage voters, spread messages, and build support. It argues that ignoring social media could be a major mistake, as many people now engage with brands and campaigns online.