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Vote for Me!*
* Why Ignoring Social Media Could Be the
Biggest Mistake You Ever Made


Caroline Chambers – May 2009
What is Social Media?
• Social Media is information content…
  intended to facilitate communications, and
  influence interaction between peers and with
  public audiences.
• This is typically done via the internet and
  mobile communications networks. The term
  most often refers to activities that integrate
  technology, telecommunications and social
  interaction, and the construction of words,
  pictures, videos and audio.
http://www.wikipedia.org
“Social media
is people having
  conversations
     online.”
•   Blogs
                                    •   Micro Blogs
                                    •   Online Chat
                                    •   RSS
                                    •   Widgets
                                    •   Social Networks
                                    •   Social Bookmarks
                                    •   Message Boards
                                    •   Podcasts
                                    •   Video Sharing Sites
                                    •   Photo Sharing Sites
                                    •   Virtual Worlds
                                    •   Wikis


The conversations are powered by…       (…to name just a few!)
Key Tools of the Trade




  Blogging          Micro-Blogging       Social Networking




Crowdsourcing       Content Sharing      Web Applications
It’s not a fad
• Social media has created a fundamental
  shift in the way we communicate
• The old communication model was a
  monologue
Baby Boomer born 1946-1961
Generation X – Born 1961-1981
Generation Y – Born 1982-2000
And say hello to Generation C – The Millennial - Born 2000 onwards

                                                  Communicators
                                  Creators             Cash not credit


                                 Connected          Control
                                                          Creative
                                    “Consumer 2.0”
                                     Channelled

                                      Community
                                    Charted
The new communication model is a dialogue
Which means it IS….   NOT…

Transparent           Organized
Inclusive             Exclusive
Authentic             “On Message”
Vibrant               Controlled
Consumer-driven       Product-driven
So what does that mean – and why
                    should I care?
Obama’s Online Campaign
• 3 million online donors
• 6.5m online donations – of $500M, - 6m were less than $100
• 13m addresses captured
• 1Billion email sent during campaign
• 1m mobile phone numbers
• 2m profiles created on MyBarackObama.com – his
  own social network
• 5m supporters on other social sites, like Facebook,
  Myspace, You Tube etc
What Did Obama Use it For?
• Getting the message out
• Keeping the message fresh
• Sticking to the story
• Tracking and staying in touch with interested
  visitor
• Development of a worthwhile engaging
  relationship with those who can support you
  and your concerns
Fbook
You Tube
Other Local Sites
• Over 15 million
                       registered
12,000,000
                       accounts
articles
                       • Almost 40,000
                       people logged in
                       at any moment

                       • 200,000,000 blogs
• >100,000,000 video
                       • 73% of active online
views per day
                       users have read a
• 10 hours of video
                       blog
uploaded per minute
                       • 45% have started
                       their own blog


                       • 39% subscribe
67% have joined        to an RSS feed
a social network       • Almost 450,000
                       RSS feeds
Is Everyone Doing It?
• On-line shoppers in the UK over
  Christmas 2008 spent £4.6 billion*
• 273,0000 DVLA car tax discs sold
  every week
• mySociety.org – 9 million signatures on
  petitions
• 93% of graduates under 70 are on line
     * Source – Cap Gemini E-Retail Sales Data Index
So what's all the fuss about Twitter
• 10 million people – visited Twitter
  worldwide in Feb 09
• Drawing and Tracking Attention
• Increase Brand awareness
• 2 way process – not advertising
What Can You Use Twitter For?

•   Personal Branding         •   Notify Your Voters
•   Canvass Voters            •   Take Notes
•   Recruit Volunteers        •   Event Updates
•   Direct traffic            •   Find Voters
•   Read News                 •   Provide Live coverage
•   Make New Friends          •   Set Up Meetings.
                              •   Campaign on Issues
•   Network for benefits.
                              •   Get the Vote Out –
•   Use it as a To Do list.       could replace knocking
                                  up?
Just Like Off-Line Campaigning?
• Dress Your Best           • “You Can’t Take It
• Do Your Research On         Back”
  Who You Want To           • Be A Giver Not A Taker
  Know                      • Take A Long Term
• Decide On How Much          Perspective
  Time A Week               • Advertise You’re On
• Break The Ice By Being      Twitter
  Personable                • Always Mind Your
• Build Rapport But Don’t     Manners
  Over Do It                • Have Goals For
• Be Transparent              Contacts And
                              Conversion
The Mechanics of using Twitter
• Go to www.youtube.com
• Type “how to use Twitter” into the
  search box
• Watch the videos
• “how to use twitter” results 1 - 20
  of about 7,980
Connect With Me

carolinechamber


http://www.linkedin.com/in/carolinechambers


http://channelchamber.blogspot.com/


Caroline Chambers – Leas Cliff Lift Group

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Social Networking To Win Votes A Presentation To Shepway Lib Dems

  • 1. Vote for Me!* * Why Ignoring Social Media Could Be the Biggest Mistake You Ever Made Caroline Chambers – May 2009
  • 2. What is Social Media? • Social Media is information content… intended to facilitate communications, and influence interaction between peers and with public audiences. • This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org
  • 3. “Social media is people having conversations online.”
  • 4. Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis The conversations are powered by… (…to name just a few!)
  • 5. Key Tools of the Trade Blogging Micro-Blogging Social Networking Crowdsourcing Content Sharing Web Applications
  • 6. It’s not a fad • Social media has created a fundamental shift in the way we communicate • The old communication model was a monologue
  • 7. Baby Boomer born 1946-1961
  • 8. Generation X – Born 1961-1981
  • 9. Generation Y – Born 1982-2000
  • 10. And say hello to Generation C – The Millennial - Born 2000 onwards Communicators Creators Cash not credit Connected Control Creative “Consumer 2.0” Channelled Community Charted
  • 11. The new communication model is a dialogue
  • 12. Which means it IS…. NOT… Transparent Organized Inclusive Exclusive Authentic “On Message” Vibrant Controlled Consumer-driven Product-driven
  • 13. So what does that mean – and why should I care?
  • 14. Obama’s Online Campaign • 3 million online donors • 6.5m online donations – of $500M, - 6m were less than $100 • 13m addresses captured • 1Billion email sent during campaign • 1m mobile phone numbers • 2m profiles created on MyBarackObama.com – his own social network • 5m supporters on other social sites, like Facebook, Myspace, You Tube etc
  • 15. What Did Obama Use it For? • Getting the message out • Keeping the message fresh • Sticking to the story • Tracking and staying in touch with interested visitor • Development of a worthwhile engaging relationship with those who can support you and your concerns
  • 16. Fbook
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  • 21. • Over 15 million registered 12,000,000 accounts articles • Almost 40,000 people logged in at any moment • 200,000,000 blogs • >100,000,000 video • 73% of active online views per day users have read a • 10 hours of video blog uploaded per minute • 45% have started their own blog • 39% subscribe 67% have joined to an RSS feed a social network • Almost 450,000 RSS feeds
  • 22. Is Everyone Doing It? • On-line shoppers in the UK over Christmas 2008 spent £4.6 billion* • 273,0000 DVLA car tax discs sold every week • mySociety.org – 9 million signatures on petitions • 93% of graduates under 70 are on line * Source – Cap Gemini E-Retail Sales Data Index
  • 23. So what's all the fuss about Twitter • 10 million people – visited Twitter worldwide in Feb 09 • Drawing and Tracking Attention • Increase Brand awareness • 2 way process – not advertising
  • 24. What Can You Use Twitter For? • Personal Branding • Notify Your Voters • Canvass Voters • Take Notes • Recruit Volunteers • Event Updates • Direct traffic • Find Voters • Read News • Provide Live coverage • Make New Friends • Set Up Meetings. • Campaign on Issues • Network for benefits. • Get the Vote Out – • Use it as a To Do list. could replace knocking up?
  • 25. Just Like Off-Line Campaigning? • Dress Your Best • “You Can’t Take It • Do Your Research On Back” Who You Want To • Be A Giver Not A Taker Know • Take A Long Term • Decide On How Much Perspective Time A Week • Advertise You’re On • Break The Ice By Being Twitter Personable • Always Mind Your • Build Rapport But Don’t Manners Over Do It • Have Goals For • Be Transparent Contacts And Conversion
  • 26. The Mechanics of using Twitter • Go to www.youtube.com • Type “how to use Twitter” into the search box • Watch the videos • “how to use twitter” results 1 - 20 of about 7,980