doitmarketing doit-marketing Teaching Sells - Building a Profitable Online Business: What Works (And What Doesn’t) in 2012.
Isn’t it time we quit talking about making money online? When you look at what Amazon, iTunes, Google, Facebook are doing ... as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not >making money online< any more.
It’s just making money in the world we live in.
If you’re looking for another one of those >business in a box< solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
doitmarketing doit-marketing Teaching Sells - Building a Profitable Online Business: What Works (And What Doesn’t) in 2012.
Isn’t it time we quit talking about making money online? When you look at what Amazon, iTunes, Google, Facebook are doing ... as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not >making money online< any more.
It’s just making money in the world we live in.
If you’re looking for another one of those >business in a box< solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
TimesOpen Keynote: Technology and the Future of the NewspaperTim O'Reilly
The keynote I gave at the Times Open event: http://timesopen.com (#timesopen on twitter) Main point: publishing thrives when it bestows status on members of a community. What publishing can learn from twitter. Why the NY Times approach to community, focusing just on readers, misses this. Why Open APIs and platforms are good :-) Hurrah for the new TimesOpen APIs.
Matt Blazek came up with a great list of projects
Students can look through the projects and select something that they want to try. The projects include Twitter at the Gettysburg address. What if there was someone with twitter ? What would be the message?
Social Media and Study Abroad: A Student's Fame is Your GainKim Stockley
@ISEPStudyAbroad's Social Media Specialist, Kim Stockley (@kstock13), along with ISEP Program Officer Brittny Parsells (@BrittnyISEP), University of Southern Indiana Study Abroad's Andrea Barnard and Brian Lewallen (@Eagles_Abroad) teamed up to present at the NAFSA Region V and VI Conference in Indianapolis about the benefits of using student-sourced content in marketing study abroad programs, and what tools Study Abroad Coordinators can use themselves to capture students' stories on Social Media. Check out the #NAFSASocial highlights!
In India very few people opt for dentistry, but if you really see, there are lot of opportunities in this field and there is huge demand for dentists. According to a survey by the World Health Organization, there is only one dentist for 10,000 people in India. The situation in the village is even more worst as one dentist is serving 2,50,000 people. This clearly shows that the supply of dentists to the demand is not sufficient.
Intelligence Group was proudly speaker at the AMS Sourcing Innovation Summit. On one of the best spots in London, almost 100 HR- and recruitment managers were guest of the Alexander Mann Solutions (AMS) first annual Sourcing Innovation Summit in London.
“How to recruit the best talent in the world”, was the presentation given by Intelligence Group. Questions answered were:
• How to reach international workers?
• Global importance of social media in recruitment
• Who are the most willing to move internationally?
• What are the most important reasons for jobseekers to move internationally?
• Case: Recruiting IT workers for Brazil
• Global Mobility Drivers
• Using global intelligence for city marketing and employer branding
• Top-10 employers of the World
Customer session: 5 ways to find a Spanish Nemo. Caitriona Staunton, Head of APAC Recruiting, Atlassian
The makers of JIRA needed to get creative to attract international talent in their respective market. Atlassian, based in Sydney, is on a continual quest to hire the best engineers and other tech talent, a strategy they’ve taken overseas. Known in 2013 for their global “We’re here to steal your geeks campaign,” Atlassian continues to innovate in hiring and how it attracts talent via brand. Join this session if you’re looking to breathe fresh innovation into your hiring approach.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
TimesOpen Keynote: Technology and the Future of the NewspaperTim O'Reilly
The keynote I gave at the Times Open event: http://timesopen.com (#timesopen on twitter) Main point: publishing thrives when it bestows status on members of a community. What publishing can learn from twitter. Why the NY Times approach to community, focusing just on readers, misses this. Why Open APIs and platforms are good :-) Hurrah for the new TimesOpen APIs.
Matt Blazek came up with a great list of projects
Students can look through the projects and select something that they want to try. The projects include Twitter at the Gettysburg address. What if there was someone with twitter ? What would be the message?
Social Media and Study Abroad: A Student's Fame is Your GainKim Stockley
@ISEPStudyAbroad's Social Media Specialist, Kim Stockley (@kstock13), along with ISEP Program Officer Brittny Parsells (@BrittnyISEP), University of Southern Indiana Study Abroad's Andrea Barnard and Brian Lewallen (@Eagles_Abroad) teamed up to present at the NAFSA Region V and VI Conference in Indianapolis about the benefits of using student-sourced content in marketing study abroad programs, and what tools Study Abroad Coordinators can use themselves to capture students' stories on Social Media. Check out the #NAFSASocial highlights!
In India very few people opt for dentistry, but if you really see, there are lot of opportunities in this field and there is huge demand for dentists. According to a survey by the World Health Organization, there is only one dentist for 10,000 people in India. The situation in the village is even more worst as one dentist is serving 2,50,000 people. This clearly shows that the supply of dentists to the demand is not sufficient.
Intelligence Group was proudly speaker at the AMS Sourcing Innovation Summit. On one of the best spots in London, almost 100 HR- and recruitment managers were guest of the Alexander Mann Solutions (AMS) first annual Sourcing Innovation Summit in London.
“How to recruit the best talent in the world”, was the presentation given by Intelligence Group. Questions answered were:
• How to reach international workers?
• Global importance of social media in recruitment
• Who are the most willing to move internationally?
• What are the most important reasons for jobseekers to move internationally?
• Case: Recruiting IT workers for Brazil
• Global Mobility Drivers
• Using global intelligence for city marketing and employer branding
• Top-10 employers of the World
Customer session: 5 ways to find a Spanish Nemo. Caitriona Staunton, Head of APAC Recruiting, Atlassian
The makers of JIRA needed to get creative to attract international talent in their respective market. Atlassian, based in Sydney, is on a continual quest to hire the best engineers and other tech talent, a strategy they’ve taken overseas. Known in 2013 for their global “We’re here to steal your geeks campaign,” Atlassian continues to innovate in hiring and how it attracts talent via brand. Join this session if you’re looking to breathe fresh innovation into your hiring approach.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
Joyce Sullivan launches "Social Media and You" webinar series. Today's inaugural webinar is "Social Media and Your Career" with Joyce explaining how she took her traditional career path and evolved it into her social media strategy and training business today.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
Finding Your Social Media Sweet Spot:
We'll steal ideas from B2C and B2B case studies to identify the sweet spot where what YOU want to achieve overlaps with what YOUR COMMUNITY wants. Interactive game included. Don't miss this session!
Talk given by Sanjay Mehta, Joint CEO, Social Wavelength, at the Global Youth Marketing Forum, 2011, at Taj Land's End, Mumbai, on 9th Feb, 2011.
The talk is about how Social Media can be used by brands to reach out to youth markets. Besides concepts, the presentation also covers a recent case study that Social Wavelength was involved with, with it's client, Channel [v] (part of Fox network / Star TV).
Similar to How to Recruit Students using New Media Outlets (20)
Rock Enroll: Integrating Social Media into your Recruitment StrategyBrad Ward
A look at how to get started with integrating social media into your recruitment strategy.
This talk was geared towards Montana Colleges.
The presentation stream is here:
http://www.ustream.tv/recorded/612787
This was more of a workshop than a presentation. I actually went to each site and showed the audience how to use these tools step-by-step. It was very informative and in-depth.
This slide deck was used in conjunction with the following Linkbun.ch: http://linkbun.ch/gnq
MBA632 Lecture, Morehead State UniversityBrad Ward
Slide deck from a guest lecture I did for MBA632 at Morehead State University. Use http://linkbun.ch links to see the specific pages I went over for the screenshare.
A short presentation describing my efforts to build community within my wing while I was an RA at college. This was presented at the annual Illinois State Resident Assistant Association Conference, and was named the Top Presentation of the conference.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
23. 1980s 1990s
paper applications
paper applications
telephone
telephone
brochures/letters
brochures/letters
magazine ads
magazine ads
television presence (athletics)
television presence (athletics)
Posters
VHS Promo Tapes
(more of the same)
24. early 2000s mid 2000s
online application online application
primitive email email communication (HTML)
communication online advertising (banner ads,
online advertising Google Adsense)
Promo DVDs
26. 2004 2005
HTML email campaigns more online application continues to
plausible grow
online application takes hold YouTube launches
Flickr launches
27. 2006 2007
Google Apps for Education Facebook Pages become
introduced available
Twitter launches iTunes U launches
Zinch launches
28. 2008 2009
email campaigns grow online application becomes
online application takes hold standard
schools begin to experiment twitter explodes in popularity
with new media facebook becomes #1
youtube EDU launches
30. where I came in
new position: electronic communication coordinator
search process: outsourced
website: go.butler.edu/cs
monitor/participate in all social media
email marketing, usability testing, trends/research, data analysis
32. where I came in
email campaign: header image, text
online application: outsourced
website: hope.edu/admissions
online presence: petersons, et al
webmail: outsourced
33. traditional buy-in:
OUTCOME
INDIVIDUAL
“cool idea!” some success, some frustration
STAFF MEETING
“should we do this?”
COMMITTEE
“yeah, we should do this”
BOSS
“hmm, I don’t know”
INDIVIDUAL
“this is too much work”
timeline: 1 month
34. new buy-in:
OUTCOME
INDIVIDUAL
“cool idea!” definite success, little frustration
INDIVIDUAL
“I’m going to try it out”
INDIVIDUAL
“nice. works and costs nothing!”
BOSS
“great work! what’s next?”
timeline: 1 hour
35. why is it this way?
✓ the ‘millenial’ generation or
‘generation Y’
✓ We’re on the fringe -- do the math!
✓ includes individuals born between
1980 and 2000
✓ expectation that things should happen
more quickly than they do
✓ “impatient and eager to live life
now.”
✓ optimistic about life 5 years out
1Erickson, Tamara. Plugged in. Boston: Harvard Business School
Press, 2008.
40. facebook
76% of Michigan schools have a presence on Facebook
Average: 2804 fans (Without MSU and UM: 1060)
High Ratio of Institution Comments to Fan Comments:
Davenport University
Kettering University
Cornerstone University
Ferris State University
Wayne State University
Michigan State University
41. facebook
64% of schools open to ‘Boxes’ tab
36% of schools open to ‘Wall’ tab
Schools that open to Wall tab average 21% more conversation.
60% of MI schools not on Facebook are XS Private.
90% of MI schools not on Facebook are Private.
47. • started using in fall 2008
• no HD from YouTube or Facebook at that point
• YouTube → questionable content
• now, YouTube for Edu
• syndicating our content across all 3 platforms
64. personal shift
• attended Innovative Educators’ conference in
Cincinnati (July 2008)
• networked with other individuals in the field
• got connected on Twitter
• started a professional blog to share my thoughts
(admittedlydutch.com)
• productivity has noticeably increased
65. personal shift
• attended Stamats conference in Philadelphia (October 2006)
• began experimenting with new media sites
• Used Twitter as my ‘personal brand platform’
• started a professional blog to share my thoughts
(squaredpeg.com)
• Saw the benefits and results of web-based recruiting
66. other things Hope is
• monthly video updates (shot, created, and edited in-house)
• using services like Zinch and Cappex to connect with
students online
• email campaign series
• used Ning to develop a closed social network for our
admitted students
• starting to work on using Twitter
• currently making a vendor selection for CRM
67. how can you stay on top
• be networking with us on Twitter
• @bradjward and @andrewmeyers
• follow a select group of blogs, RSS
• start with bloghighed.org
• read some good books (http://bit.ly/
hebooks)
• keep attending conferences
• check out eduWeb and NACAC Annual
Conference
69. contact us
Andrew Meyers
Office of Admissions, Hope College
meyers[at]hope.edu
twitter.com/andrewmeyers
Brad Ward
Chief Explosion Officer, BlueFuego
brad[at]bluefuego.com
twitter.com/bradjward