Brainstorm Cccu Frontiers
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Presentation to the CCCU (Council of Christian Colleges and Universities) regarding new technology and its use as digital marketing tools. June 2003
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The document discusses trends in web 2.0 and how higher education institutions should adapt their practices. It notes that communication will speed up as people have constant access through various devices. Prospective and current students will expect personalized, accessible content and services. Parents and alumni will want more flexible and informed interactions. Institutions should utilize social networking, mashups, direct communications and mobile access to engage constituents and build relationships in this new "web lifestyle".
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This document discusses trends in web 2.0 and their implications for higher education. It outlines how communication, access to information, and student/parent/alumni expectations will change due to increased internet access and use of mobile devices. Prospective students will demand more personalized communication and current students will expect greater customization and digital access both on and off campus. Parents and alumni will also want more flexible digital communication and involvement options. The document recommends that higher education institutions update their communication strategies and services to align with these emerging "web lifestyle" trends.
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Brainstorm Cccu Frontiers
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Editor's Notes
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