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Editor's Notes
- #3 How do I know all thisBackgroundExperience
- #7 What do you want from your online interactions with a College or University? What is important to you when you are trying to discover more about an institution? Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving students.Students still have a clear preference for online communication relative to acquiring information.Process information continues to be more of a traditional approach, where they prefer mail.
- #8 Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving studentsNO ONE indicates that Text messaging is a preferred means of communication in ANY instance. Ensure you are careful in this platform, so as not to interfere.
- #9 As we move from pre-application activities to post-application activities, students preferences begin to move into more traditional communication forms, preferring to receive letters or “official” documentation of their acceptance, next steps, etc. Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving students
- #10 When asked if schools should create private, password protected communities for invited students only, 75% indicated they felt schools should, while 22% said no.Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
- #11 Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
- #12 Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
- #13 Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
- #14 Size could be staff to manage it, could be budgetThe right combination depends on your goals and your audience
- #27 Consistency of brand/avitar
- #34 Keep the level of design and engagement high during post application communication
- #42 Find and reach out to students with similar interests
- #43 Popular question categoriesAsk a student, ask admissions, ask athletics, ask housingFrequently ask questions
- #51 OverviewBest PracricesWhat to watc out forWhat to try