SlideShare a Scribd company logo
Indispensable Tools in Social
         Networking
    Navigating Web 2.0 in the
    Modern Admissions Office

            Joshua Paul
       Higher Education Consultant
Today’s Discussion
• The Tools
    – Outreach
    – Enrollment Communication
    – Yield Tools
•   Market research
•   Advanced strategies
•   Managing your social strategy
•   Keeping up with future trends
Social Web Ground Rules
1. No one web 2.0 tool is a strategy
2. Your admissions web site is your
   insurance policy
3. Some tools with disappear and new
   tools will appear
Your .EDU web
site should be
the foundation
for any social
networking
initiatives.




          Your Admissions Web Site
What Do Prospects Want?
   Online Opportunities for Interaction and Communication
                                            online in person   phone   mail     text
Completing an application for admission      70%        16%      1%     12%      0%
Communicating with current students          60%        18%      8%      6%      8%
Communicating with faculty or instructors    50%        30%     13%      5%      1%
Getting answers to my personal questions     34%        30%     30%      4%      2%
Sending in a deposit after I am accepted     32%        23%      2%     42%       0
Arranging for transcripts to be delivered    28%        18%     11%     43%      1%
Submitting letters of reference              23%        13%      2%     61%       0
Receiving my financial aid award             16%        29%      2%     52%       0
Receiving notification of my acceptance      15%         8%      5%     70%      1%


                                                                   2009 E-Expectations
What Do Prospects Want?
         Online Opportunities for Interaction and Communication
                                            online in person   phone   mail     text
Completing an application for admission      70%        16%      1%     12%      0%
Communicating with current students          60%        18%      8%      6%      8%
Communicating with faculty or instructors    50%        30%     13%      5%      1%
Getting answers to my personal questions     34%        30%     30%      4%      2%
Sending in a deposit after I am accepted     32%        23%      2%     42%       0
Arranging for transcripts to be delivered    28%        18%     11%     43%      1%
Submitting letters of reference              23%        13%      2%     61%       0
Receiving my financial aid award             16%        29%      2%     52%       0
Receiving notification of my acceptance      15%         8%      5%     70%      1%


                                                                   2009 E-Expectations
What Do Prospects Want?
         Online Opportunities for Interaction and Communication
                                            online in person   phone   mail     text
Completing an application for admission      70%        16%      1%     12%      0%
Communicating with current students          60%        18%      8%      6%      8%
Communicating with faculty or instructors    50%        30%     13%      5%      1%
Getting answers to my personal questions     34%        30%     30%      4%      2%
Sending in a deposit after I am accepted     32%        23%      2%     42%       0
Arranging for transcripts to be delivered    28%        18%     11%     43%      1%
Submitting letters of reference              23%        13%      2%     61%       0
Receiving my financial aid award             16%        29%      2%     52%       0
Receiving notification of my acceptance      15%         8%      5%     70%      1%


                                                                   2009 E-Expectations
Are Social Networks an Answer?
 Should colleges & universities create a presence within social networks or
    communities to promote their programs?
     • 70% Yes
     • 28% No
     • 2% I Don’t Know
     Should school representatives ever contact prospective students directly
        through social networks?
     • 51% Yes
     • 46% No
     • 3% I Don’t Know
                                                              2009 E-Expectations
Are Social Networks an Answer?
 •   Should schools create their own private communities like these that are
     password protected and only for invited students?
     • 75% Yes
     • 22% No
     • 3% I Don’t Know




                                                              2009 E-Expectations
Are Social Networks an Answer?
 What is important information for you to get on social networking sites?
                                                                    Mean score
 Discussions about courses and academics                                   3.74

 Discussion about student activities and extracurricular options           3.65

 Insight into the school culture and diversity                             3.37

 Communication with current students and faculty.                          3.10

 Communication with prospective students.                                  3.01

 Profiles of current students and faculty.                                 2.88
 Posting a profile describing myself as a student who might
                                                                           2.88
 attend.

                                                                   2009 E-Expectations
Are Social Networks an Answer?
 What is important information for you to get on social networking sites?
                                                                    Mean score
 Discussions about courses and academics                                   3.74

 Discussion about student activities and extracurricular options           3.65

 Insight into the school culture and diversity                             3.37

 Communication with current students and faculty.                          3.10

 Communication with prospective students.                                  3.01

 Profiles of current students and faculty.                                 2.88
 Posting a profile describing myself as a student who might
                                                                           2.88
 attend.

                                                                   2009 E-Expectations
Indispensable Tools
    Small Strategy          Medium Strategy           Large Strategy
Wikipedia                Wikipedia                Wikipedia
Facebook                 Facebook                 Facebook
Email Marketing          Email Marketing          Email Marketing
Private Social Network   Private Social Network   Private Social Network
Twitter                  Twitter                  Twitter
                         YouTube                  YouTube
                         iTunes                   iTunes
                         MySpace                  MySpace
                         Blogs                    Blogs
                                                  MySpace
                                                  Hi5 or Bebo or Shoutlife
                                                  Message Boards
                                                  Chat
                                                  OnDemand Virtual Tours
                                                  Twibes
OUTREACH
Watch out for:
•Not speaking to prospective families
•Incomplete information
•Scary Wikipedia messages
•Meaningless images/photos
•No category
What to try:
•Branding your channel is free
    •Stand out with your colors, logo, and
    images
•Consider a separate channel for admissions
•Use a combination of students produced
video and a professional higher ed video
firm
What is Twitter?
 • Micro-Blogging application where users send Tweets
 • Tweets are limited to 140 total characters
 • Users can update status via web site, but commonly use
   mobile platform or alternative interface solution
How should Twitter be used?
 • Be authentic and have a personality.
    • If you are only going to share campus news, then call
      your profile “News”.
 • Follow everyone (almost!) that follows you.
 • Provide value, not idle chit-chat
    • If you find it valuable, chances are others will also. Let
      them know!
 • Don’t overload! 5-8 Tweets a day is enough
Facebook Tips
 • Focus on maintaining your “Page”. Let your users control
   “Groups”
    • Allow comments and maintain a dialog with your users.
    • Page improvements allow a higher level of engagement
 • Make sure you are maintaining a consistent avatar with all
   areas of social networking. This should be your logo!
Facebook Tips
 • Make your “Wall” your main landing page to maximize
   opportunities for dialog and conversation
 • Be a part of the conversation. Ask questions and post on
   your Wall. Your page is your opportunity to engage, versus
   intruding on a users personal page or user generated group.
 • Use full URLs (include http://) that direct users to your main
   .EDU page when necessary.
Watch out for:
•Looking like everyone else
•Sounding like everyone else
•Low levels of personalization
•Poor reporting
•No online call to action
ENROLLMENT
COMMUNICATION
YIELD TOOLS
• Facebook/MySpace/Hi5/Bebo/Shoutlife
  – Social media market share
Advanced Strategies
• Use Facebook Apps
• Twibes – Twitter Groups Prospects
  Can Join
• Twitter Search – Find new prospects,
  Build your brand
• Social Media Games
Market Research
• Students & Peers   • Best Practices
  – Facebook           – Blogs
  – College            – Twitter
    Confidential       – Flickr
  – Twitter            – LinkedIn
  – Google Alerts
Managing Your Social
       Strategy
• Home Pages                   • Twitter
  – NetVibes/Streamy/iGoogle     – TweetStats
                                 – TweetDeck
• Facebook                       – TweetLater
  – Twitter Integration
                               • Central Management
                                 – Ping.fm
                                 – Hellotxt
                                 – Digsby
Future Trends
• Webware – Web tools
  http://news.cnet.com/webware/
• TechCrunch – Web 2.0 news
  http://www.techcrunch.com/
• Mashable – Social Media
  http://mashable.com/
Where to Start
• Decide on small, medium, or large strategy

• Development management plan

• Measure results and adjust

• Add new tools organically
Small Tips for Big Success
 • Analytics are key
 • Try, measure, evaluate, adjust
 • Have a reliable management plan
 • Content is king
 • You still need to address the circle of
   enrollment communication
Your web
                                                   site
                         Events                                       Email




                                                                                      Social
        In-Person
                                                                                      media




Radio                                                                                       Directories


                                    Prospects

   TV                                                                                      Parents




                                                                                 High
                Phone
                                                                                School
                 Calls
                                                                              Counselors


                                  Print / Pubs              Friends
Questions

          Josh Paul
  jdpaul@jamestower.com
Twitter.com/JPAULHelpsEDU

More Related Content

What's hot

Su L& T Conference June 2009 Final
Su L& T Conference June 2009 FinalSu L& T Conference June 2009 Final
Su L& T Conference June 2009 Final
John Erskine
 
ELI Back Channel Communication
ELI Back Channel CommunicationELI Back Channel Communication
ELI Back Channel Communication
Barbara Frey
 
Ci Digital Generation Survey 2008 with AIESEC - Results
Ci Digital Generation Survey 2008 with AIESEC - ResultsCi Digital Generation Survey 2008 with AIESEC - Results
Ci Digital Generation Survey 2008 with AIESEC - Results
winterjp
 
Virtualteaching
VirtualteachingVirtualteaching
Virtualteachingelizkeren
 
E expectations 2012 for Chapman University
E expectations 2012 for Chapman UniversityE expectations 2012 for Chapman University
E expectations 2012 for Chapman University
StephaneGeyer
 
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...Ross Dawson
 
Globaloria Overview
Globaloria OverviewGlobaloria Overview
Globaloria OverviewGlobaloria
 
Vietnameseinternetusersonline
VietnameseinternetusersonlineVietnameseinternetusersonline
Vietnameseinternetusersonlinekaurgurl
 
Vietnamese internet users online buying and selling behaviour
Vietnamese internet users online buying and selling behaviourVietnamese internet users online buying and selling behaviour
Vietnamese internet users online buying and selling behaviour
Ming Khanh
 
Social Networking and Education
Social Networking and EducationSocial Networking and Education
Social Networking and Education
edWeb.net
 
E expectations for cwl forum
E expectations for cwl forumE expectations for cwl forum
E expectations for cwl forum
StephaneGeyer
 
Higher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondHigher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
Higher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
Matt Cyr
 
Highlights from the 2012 E-expectations Study Presented to CASE/Indiana
Highlights from the 2012 E-expectations Study Presented to CASE/IndianaHighlights from the 2012 E-expectations Study Presented to CASE/Indiana
Highlights from the 2012 E-expectations Study Presented to CASE/Indiana
StephaneGeyer
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study Highlights
Leader Networks
 
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
Sparkroom
 
Highlights from e expectations 2012 s geyer noel-levitz
Highlights from e expectations 2012 s geyer noel-levitzHighlights from e expectations 2012 s geyer noel-levitz
Highlights from e expectations 2012 s geyer noel-levitzStephaneGeyer
 
E expectations for HighEdWeb 2014
E expectations for HighEdWeb 2014E expectations for HighEdWeb 2014
E expectations for HighEdWeb 2014
StephaneGeyer
 

What's hot (18)

Su L& T Conference June 2009 Final
Su L& T Conference June 2009 FinalSu L& T Conference June 2009 Final
Su L& T Conference June 2009 Final
 
ELI Back Channel Communication
ELI Back Channel CommunicationELI Back Channel Communication
ELI Back Channel Communication
 
Ci Digital Generation Survey 2008 with AIESEC - Results
Ci Digital Generation Survey 2008 with AIESEC - ResultsCi Digital Generation Survey 2008 with AIESEC - Results
Ci Digital Generation Survey 2008 with AIESEC - Results
 
Virtualteaching
VirtualteachingVirtualteaching
Virtualteaching
 
E expectations 2012 for Chapman University
E expectations 2012 for Chapman UniversityE expectations 2012 for Chapman University
E expectations 2012 for Chapman University
 
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
 
Globaloria Overview
Globaloria OverviewGlobaloria Overview
Globaloria Overview
 
Vietnameseinternetusersonline
VietnameseinternetusersonlineVietnameseinternetusersonline
Vietnameseinternetusersonline
 
Vietnamese internet users online buying and selling behaviour
Vietnamese internet users online buying and selling behaviourVietnamese internet users online buying and selling behaviour
Vietnamese internet users online buying and selling behaviour
 
Social Networking and Education
Social Networking and EducationSocial Networking and Education
Social Networking and Education
 
GCIT
GCITGCIT
GCIT
 
E expectations for cwl forum
E expectations for cwl forumE expectations for cwl forum
E expectations for cwl forum
 
Higher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondHigher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
Higher Ed Marketing and Enrollment in the Age of COVID-19 and Beyond
 
Highlights from the 2012 E-expectations Study Presented to CASE/Indiana
Highlights from the 2012 E-expectations Study Presented to CASE/IndianaHighlights from the 2012 E-expectations Study Presented to CASE/Indiana
Highlights from the 2012 E-expectations Study Presented to CASE/Indiana
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study Highlights
 
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...
 
Highlights from e expectations 2012 s geyer noel-levitz
Highlights from e expectations 2012 s geyer noel-levitzHighlights from e expectations 2012 s geyer noel-levitz
Highlights from e expectations 2012 s geyer noel-levitz
 
E expectations for HighEdWeb 2014
E expectations for HighEdWeb 2014E expectations for HighEdWeb 2014
E expectations for HighEdWeb 2014
 

Similar to Indispensable Tools in Social Networking

Access Group Presentation
Access Group PresentationAccess Group Presentation
Access Group Presentation
TargetX
 
NAGAP Winter Institute
NAGAP Winter InstituteNAGAP Winter Institute
NAGAP Winter InstituteTargetX
 
Recruitment NAADA
Recruitment NAADARecruitment NAADA
Recruitment NAADA
TargetX
 
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky Wickets
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky WicketsSpeak Up 2012 Research and Trends: Enabling Technologies & Sticky Wickets
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky WicketsJulie Evans
 
The Real Scoop: What the Speak Up Data Tells us
The Real Scoop: What the Speak Up Data Tells usThe Real Scoop: What the Speak Up Data Tells us
The Real Scoop: What the Speak Up Data Tells usJulie Evans
 
Grow Your Business with Professional Learning Communities
Grow Your Business with Professional Learning CommunitiesGrow Your Business with Professional Learning Communities
Grow Your Business with Professional Learning Communities
Annie Teich
 
Emerging Trends for Engaging Communities
Emerging Trends for Engaging CommunitiesEmerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Cole Camplese
 
Students' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroomStudents' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroom
Ed Dansereau
 
The Examination of Social Media in NCAA Division II Institutions
The Examination of Social Media in NCAA Division II InstitutionsThe Examination of Social Media in NCAA Division II Institutions
The Examination of Social Media in NCAA Division II Institutionsjtruman55
 
The Road to Redesign: Applying UX Strategies to Handle Skeptical Speed-bumps
The Road to Redesign: Applying UX Strategies to Handle  Skeptical Speed-bumpsThe Road to Redesign: Applying UX Strategies to Handle  Skeptical Speed-bumps
The Road to Redesign: Applying UX Strategies to Handle Skeptical Speed-bumps
Meghan Hatalla
 
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries WebinarSocial Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Friends for Youth, Inc.
 
Teaching Classes in Second Life
Teaching Classes in Second LifeTeaching Classes in Second Life
Teaching Classes in Second Life
Mark Atkinson
 
A Research Based Perspective On E Communiites
A Research Based Perspective On E CommuniitesA Research Based Perspective On E Communiites
A Research Based Perspective On E Communiites
Dionne Curbeam
 
E xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-finalE xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-finalBarbara O'Neill
 
E xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-finalE xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-final
Barbara O'Neill
 
George Dehne, Vision 20:20
George Dehne, Vision 20:20George Dehne, Vision 20:20
George Dehne, Vision 20:20
Wagner College
 
Chalkboards, Whiteboards, And The Internet [No Video]
Chalkboards, Whiteboards, And The Internet [No Video]Chalkboards, Whiteboards, And The Internet [No Video]
Chalkboards, Whiteboards, And The Internet [No Video]
Michael Netzley, Ph.D.
 
All Things Electronic
All Things ElectronicAll Things Electronic
All Things Electronic
TargetX
 
The future of social collaboration in SharePoint
The future of social collaboration in SharePointThe future of social collaboration in SharePoint
The future of social collaboration in SharePointJeremy Thake
 
Web2.0 and Science Education
Web2.0 and Science EducationWeb2.0 and Science Education
Web2.0 and Science Education
Alan Cann
 

Similar to Indispensable Tools in Social Networking (20)

Access Group Presentation
Access Group PresentationAccess Group Presentation
Access Group Presentation
 
NAGAP Winter Institute
NAGAP Winter InstituteNAGAP Winter Institute
NAGAP Winter Institute
 
Recruitment NAADA
Recruitment NAADARecruitment NAADA
Recruitment NAADA
 
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky Wickets
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky WicketsSpeak Up 2012 Research and Trends: Enabling Technologies & Sticky Wickets
Speak Up 2012 Research and Trends: Enabling Technologies & Sticky Wickets
 
The Real Scoop: What the Speak Up Data Tells us
The Real Scoop: What the Speak Up Data Tells usThe Real Scoop: What the Speak Up Data Tells us
The Real Scoop: What the Speak Up Data Tells us
 
Grow Your Business with Professional Learning Communities
Grow Your Business with Professional Learning CommunitiesGrow Your Business with Professional Learning Communities
Grow Your Business with Professional Learning Communities
 
Emerging Trends for Engaging Communities
Emerging Trends for Engaging CommunitiesEmerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
 
Students' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroomStudents' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroom
 
The Examination of Social Media in NCAA Division II Institutions
The Examination of Social Media in NCAA Division II InstitutionsThe Examination of Social Media in NCAA Division II Institutions
The Examination of Social Media in NCAA Division II Institutions
 
The Road to Redesign: Applying UX Strategies to Handle Skeptical Speed-bumps
The Road to Redesign: Applying UX Strategies to Handle  Skeptical Speed-bumpsThe Road to Redesign: Applying UX Strategies to Handle  Skeptical Speed-bumps
The Road to Redesign: Applying UX Strategies to Handle Skeptical Speed-bumps
 
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries WebinarSocial Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
 
Teaching Classes in Second Life
Teaching Classes in Second LifeTeaching Classes in Second Life
Teaching Classes in Second Life
 
A Research Based Perspective On E Communiites
A Research Based Perspective On E CommuniitesA Research Based Perspective On E Communiites
A Research Based Perspective On E Communiites
 
E xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-finalE xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-final
 
E xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-finalE xtension 2011 study of fsa cop social media use-05-11-final
E xtension 2011 study of fsa cop social media use-05-11-final
 
George Dehne, Vision 20:20
George Dehne, Vision 20:20George Dehne, Vision 20:20
George Dehne, Vision 20:20
 
Chalkboards, Whiteboards, And The Internet [No Video]
Chalkboards, Whiteboards, And The Internet [No Video]Chalkboards, Whiteboards, And The Internet [No Video]
Chalkboards, Whiteboards, And The Internet [No Video]
 
All Things Electronic
All Things ElectronicAll Things Electronic
All Things Electronic
 
The future of social collaboration in SharePoint
The future of social collaboration in SharePointThe future of social collaboration in SharePoint
The future of social collaboration in SharePoint
 
Web2.0 and Science Education
Web2.0 and Science EducationWeb2.0 and Science Education
Web2.0 and Science Education
 

Recently uploaded

how can I sell/buy bulk pi coins securely
how can I sell/buy bulk pi coins securelyhow can I sell/buy bulk pi coins securely
how can I sell/buy bulk pi coins securely
DOT TECH
 
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Vighnesh Shashtri
 
234Presentation on Indian Debt Market.ppt
234Presentation on Indian Debt Market.ppt234Presentation on Indian Debt Market.ppt
234Presentation on Indian Debt Market.ppt
PravinPatil144525
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
DOT TECH
 
Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
nomankalyar153
 
Intro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptxIntro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptx
shetivia
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
lamluanvan.net Viết thuê luận văn
 
BYD SWOT Analysis and In-Depth Insights 2024.pptx
BYD SWOT Analysis and In-Depth Insights 2024.pptxBYD SWOT Analysis and In-Depth Insights 2024.pptx
BYD SWOT Analysis and In-Depth Insights 2024.pptx
mikemetalprod
 
655264371-checkpoint-science-past-papers-april-2023.pdf
655264371-checkpoint-science-past-papers-april-2023.pdf655264371-checkpoint-science-past-papers-april-2023.pdf
655264371-checkpoint-science-past-papers-april-2023.pdf
morearsh02
 
managementaccountingunitiv-230422140105-dd17d80b.ppt
managementaccountingunitiv-230422140105-dd17d80b.pptmanagementaccountingunitiv-230422140105-dd17d80b.ppt
managementaccountingunitiv-230422140105-dd17d80b.ppt
SuseelaPalanimuthu
 
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
beulahfernandes8
 
Webinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont BraunWebinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont Braun
FinTech Belgium
 
GeM ppt in railway for presentation on gem
GeM ppt in railway  for presentation on gemGeM ppt in railway  for presentation on gem
GeM ppt in railway for presentation on gem
CwierAsn
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
GRAPE
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
pchutichetpong
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
muslimdavidovich670
 
how can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYChow can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYC
DOT TECH
 
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
Falcon Invoice Discounting
 
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Quotidiano Piemontese
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...
Antonis Zairis
 

Recently uploaded (20)

how can I sell/buy bulk pi coins securely
how can I sell/buy bulk pi coins securelyhow can I sell/buy bulk pi coins securely
how can I sell/buy bulk pi coins securely
 
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...
 
234Presentation on Indian Debt Market.ppt
234Presentation on Indian Debt Market.ppt234Presentation on Indian Debt Market.ppt
234Presentation on Indian Debt Market.ppt
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
 
Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
 
Intro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptxIntro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptx
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
 
BYD SWOT Analysis and In-Depth Insights 2024.pptx
BYD SWOT Analysis and In-Depth Insights 2024.pptxBYD SWOT Analysis and In-Depth Insights 2024.pptx
BYD SWOT Analysis and In-Depth Insights 2024.pptx
 
655264371-checkpoint-science-past-papers-april-2023.pdf
655264371-checkpoint-science-past-papers-april-2023.pdf655264371-checkpoint-science-past-papers-april-2023.pdf
655264371-checkpoint-science-past-papers-april-2023.pdf
 
managementaccountingunitiv-230422140105-dd17d80b.ppt
managementaccountingunitiv-230422140105-dd17d80b.pptmanagementaccountingunitiv-230422140105-dd17d80b.ppt
managementaccountingunitiv-230422140105-dd17d80b.ppt
 
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...
 
Webinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont BraunWebinar Exploring DORA for Fintechs - Simont Braun
Webinar Exploring DORA for Fintechs - Simont Braun
 
GeM ppt in railway for presentation on gem
GeM ppt in railway  for presentation on gemGeM ppt in railway  for presentation on gem
GeM ppt in railway for presentation on gem
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
 
how can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYChow can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYC
 
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
 
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...
 

Indispensable Tools in Social Networking

  • 1. Indispensable Tools in Social Networking Navigating Web 2.0 in the Modern Admissions Office Joshua Paul Higher Education Consultant
  • 2. Today’s Discussion • The Tools – Outreach – Enrollment Communication – Yield Tools • Market research • Advanced strategies • Managing your social strategy • Keeping up with future trends
  • 3. Social Web Ground Rules 1. No one web 2.0 tool is a strategy 2. Your admissions web site is your insurance policy 3. Some tools with disappear and new tools will appear
  • 4. Your .EDU web site should be the foundation for any social networking initiatives. Your Admissions Web Site
  • 5.
  • 6. What Do Prospects Want? Online Opportunities for Interaction and Communication online in person phone mail text Completing an application for admission 70% 16% 1% 12% 0% Communicating with current students 60% 18% 8% 6% 8% Communicating with faculty or instructors 50% 30% 13% 5% 1% Getting answers to my personal questions 34% 30% 30% 4% 2% Sending in a deposit after I am accepted 32% 23% 2% 42% 0 Arranging for transcripts to be delivered 28% 18% 11% 43% 1% Submitting letters of reference 23% 13% 2% 61% 0 Receiving my financial aid award 16% 29% 2% 52% 0 Receiving notification of my acceptance 15% 8% 5% 70% 1% 2009 E-Expectations
  • 7. What Do Prospects Want? Online Opportunities for Interaction and Communication online in person phone mail text Completing an application for admission 70% 16% 1% 12% 0% Communicating with current students 60% 18% 8% 6% 8% Communicating with faculty or instructors 50% 30% 13% 5% 1% Getting answers to my personal questions 34% 30% 30% 4% 2% Sending in a deposit after I am accepted 32% 23% 2% 42% 0 Arranging for transcripts to be delivered 28% 18% 11% 43% 1% Submitting letters of reference 23% 13% 2% 61% 0 Receiving my financial aid award 16% 29% 2% 52% 0 Receiving notification of my acceptance 15% 8% 5% 70% 1% 2009 E-Expectations
  • 8. What Do Prospects Want? Online Opportunities for Interaction and Communication online in person phone mail text Completing an application for admission 70% 16% 1% 12% 0% Communicating with current students 60% 18% 8% 6% 8% Communicating with faculty or instructors 50% 30% 13% 5% 1% Getting answers to my personal questions 34% 30% 30% 4% 2% Sending in a deposit after I am accepted 32% 23% 2% 42% 0 Arranging for transcripts to be delivered 28% 18% 11% 43% 1% Submitting letters of reference 23% 13% 2% 61% 0 Receiving my financial aid award 16% 29% 2% 52% 0 Receiving notification of my acceptance 15% 8% 5% 70% 1% 2009 E-Expectations
  • 9. Are Social Networks an Answer? Should colleges & universities create a presence within social networks or communities to promote their programs? • 70% Yes • 28% No • 2% I Don’t Know Should school representatives ever contact prospective students directly through social networks? • 51% Yes • 46% No • 3% I Don’t Know 2009 E-Expectations
  • 10. Are Social Networks an Answer? • Should schools create their own private communities like these that are password protected and only for invited students? • 75% Yes • 22% No • 3% I Don’t Know 2009 E-Expectations
  • 11. Are Social Networks an Answer? What is important information for you to get on social networking sites? Mean score Discussions about courses and academics 3.74 Discussion about student activities and extracurricular options 3.65 Insight into the school culture and diversity 3.37 Communication with current students and faculty. 3.10 Communication with prospective students. 3.01 Profiles of current students and faculty. 2.88 Posting a profile describing myself as a student who might 2.88 attend. 2009 E-Expectations
  • 12. Are Social Networks an Answer? What is important information for you to get on social networking sites? Mean score Discussions about courses and academics 3.74 Discussion about student activities and extracurricular options 3.65 Insight into the school culture and diversity 3.37 Communication with current students and faculty. 3.10 Communication with prospective students. 3.01 Profiles of current students and faculty. 2.88 Posting a profile describing myself as a student who might 2.88 attend. 2009 E-Expectations
  • 13. Indispensable Tools Small Strategy Medium Strategy Large Strategy Wikipedia Wikipedia Wikipedia Facebook Facebook Facebook Email Marketing Email Marketing Email Marketing Private Social Network Private Social Network Private Social Network Twitter Twitter Twitter YouTube YouTube iTunes iTunes MySpace MySpace Blogs Blogs MySpace Hi5 or Bebo or Shoutlife Message Boards Chat OnDemand Virtual Tours Twibes
  • 15. Watch out for: •Not speaking to prospective families •Incomplete information •Scary Wikipedia messages •Meaningless images/photos •No category
  • 16.
  • 17. What to try: •Branding your channel is free •Stand out with your colors, logo, and images •Consider a separate channel for admissions •Use a combination of students produced video and a professional higher ed video firm
  • 18. What is Twitter? • Micro-Blogging application where users send Tweets • Tweets are limited to 140 total characters • Users can update status via web site, but commonly use mobile platform or alternative interface solution
  • 19.
  • 20. How should Twitter be used? • Be authentic and have a personality. • If you are only going to share campus news, then call your profile “News”. • Follow everyone (almost!) that follows you. • Provide value, not idle chit-chat • If you find it valuable, chances are others will also. Let them know! • Don’t overload! 5-8 Tweets a day is enough
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Facebook Tips • Focus on maintaining your “Page”. Let your users control “Groups” • Allow comments and maintain a dialog with your users. • Page improvements allow a higher level of engagement • Make sure you are maintaining a consistent avatar with all areas of social networking. This should be your logo!
  • 26.
  • 27. Facebook Tips • Make your “Wall” your main landing page to maximize opportunities for dialog and conversation • Be a part of the conversation. Ask questions and post on your Wall. Your page is your opportunity to engage, versus intruding on a users personal page or user generated group. • Use full URLs (include http://) that direct users to your main .EDU page when necessary.
  • 28.
  • 29. Watch out for: •Looking like everyone else •Sounding like everyone else •Low levels of personalization •Poor reporting •No online call to action
  • 31.
  • 32.
  • 33.
  • 34.
  • 36. • Facebook/MySpace/Hi5/Bebo/Shoutlife – Social media market share
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Advanced Strategies • Use Facebook Apps • Twibes – Twitter Groups Prospects Can Join • Twitter Search – Find new prospects, Build your brand • Social Media Games
  • 44.
  • 45.
  • 46. Market Research • Students & Peers • Best Practices – Facebook – Blogs – College – Twitter Confidential – Flickr – Twitter – LinkedIn – Google Alerts
  • 47. Managing Your Social Strategy • Home Pages • Twitter – NetVibes/Streamy/iGoogle – TweetStats – TweetDeck • Facebook – TweetLater – Twitter Integration • Central Management – Ping.fm – Hellotxt – Digsby
  • 48.
  • 49.
  • 50. Future Trends • Webware – Web tools http://news.cnet.com/webware/ • TechCrunch – Web 2.0 news http://www.techcrunch.com/ • Mashable – Social Media http://mashable.com/
  • 51. Where to Start • Decide on small, medium, or large strategy • Development management plan • Measure results and adjust • Add new tools organically
  • 52. Small Tips for Big Success • Analytics are key • Try, measure, evaluate, adjust • Have a reliable management plan • Content is king • You still need to address the circle of enrollment communication
  • 53. Your web site Events Email Social In-Person media Radio Directories Prospects TV Parents High Phone School Calls Counselors Print / Pubs Friends
  • 54. Questions Josh Paul jdpaul@jamestower.com Twitter.com/JPAULHelpsEDU

Editor's Notes

  1. How do I know all thisBackgroundExperience
  2. What do you want from your online interactions with a College or University? What is important to you when you are trying to discover more about an institution? Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving students.Students still have a clear preference for online communication relative to acquiring information.Process information continues to be more of a traditional approach, where they prefer mail.
  3. Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving studentsNO ONE indicates that Text messaging is a preferred means of communication in ANY instance. Ensure you are careful in this platform, so as not to interfere.
  4. As we move from pre-application activities to post-application activities, students preferences begin to move into more traditional communication forms, preferring to receive letters or “official” documentation of their acceptance, next steps, etc. Higher Ability Students are more likely to indicate a desire to communicate online than lower achieving students
  5. When asked if schools should create private, password protected communities for invited students only, 75% indicated they felt schools should, while 22% said no.Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
  6. Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
  7. Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
  8. Please list the online communities that you currently belong to.50%Facebook52%MySpace5%YouTube22%None of these, I don't do any social networking (Do Not Read)Other (do not read)
  9. Size could be staff to manage it, could be budgetThe right combination depends on your goals and your audience
  10. Consistency of brand/avitar
  11. Keep the level of design and engagement high during post application communication
  12. Find and reach out to students with similar interests
  13. Popular question categoriesAsk a student, ask admissions, ask athletics, ask housingFrequently ask questions
  14. OverviewBest PracricesWhat to watc out forWhat to try