The document discusses how non-profits can use various internet tools and social media to build relationships and engage constituents. It provides statistics on internet usage and recommends integrating online and offline strategies. Key recommendations include having a plan, testing new tools, focusing on one-to-one engagement, and using video, social networks, and other web 2.0 technologies.

1. Jay Love, ePMT Co-Founder and CEO The New World of Web Communications: Internet Tools for Relationship Building

3. The Rules Still Apply (It’s all about relationships… not technology)

4. 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!

6. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

7. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%

8. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

9. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

10. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*

15. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

18. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

19. A “before” and “after” example

21. Needle in a Needle Stack

22. Breakthrough the Clutter

23. Keeping it simple Prospect Website Gather Information Use Email Database

24. INTEGRATION is the KEY! Next Steps

25. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

29. Use E-Mail & Direct Mail Together

30. Email Telemarketing

31. Personalized Fundraising Pages Peer Fundraising Online

33. Personalized Event Fundraising

34. Personalized Event Fundraising

35. Build a Community

36. Build a Community

37. Build a Community

39. What it is and What it Can Mean to Your Organization Web 2.0

40. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

41. Web 1.0 vs. Web 2.0

42. Web 2.0 Buzzwords

43. Online Video Use has Exploded Source: The Wall St. Journal , 2006

44. Fun Video

45. Video is Easy

46. Video is Faith Based

47. "Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals

48. Social Networking Boom

49. Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends

51. Social Networking and Video

52. Widgets on Social Sites

53. Go to Them (e.g. RSS)

56. RSS in Action

57. Video

58. Podcasts

59. Easy to Learn How

60. Message Boards

61. Wikipedia Exposure

62. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

63. Oprah or Martha Would be Proud!

64. Oprah or Martha Would be Proud!

65. "A year from now you may wish you had started today." – Karen Lamb

67. 1. Set up a Gmail Account

68. 2. Post Pics to Flickr

69. 3. Try a Microblog

70. 4. Create a Google Alert

71. 5. Set Up an RSS

72. 6. Share a YouTube Video

73. 7. Really Use Your Cell Phone (Send a text or a video)

74. 8. Join a Social Network

75. 9. Share PowerPoint Slides (Save a tree or two!)

76. 10. Play a Video Game

77. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address] http://www.savefile.com/files/1512163