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eric.kavanagh@bloorgroup.com




Twitter Tag: #briefr                   The Briefing Room
!   Reveal the essential characteristics of enterprise
       software, good and bad

    !   Provide a forum for detailed analysis of today s
       innovative technologies

    !   Give vendors a chance to explain their product to
       savvy analysts

    !   Allow audience members to pose serious questions...
       and get answers!



Twitter Tag: #briefr                             The Briefing Room
December: Innovators

      January: Big Data

      February: Analytics

      March: Discovery




Twitter Tag: #briefr         The Briefing Room
!  Cloud computing has come a long way and can now offer an
         array of hosted services: software (SaaS), platform (PaaS),
         infrastructure (IaaS), as well as other services and resources
         (storage, security, API, desktop, etc.).

       !  Cloud services can be deployed as public, private, or as a
         hybrid according to needs.

       !  From an IT perspective, cloud computing can provide the agility
         to add capabilities and scale on the fly with virtually no capital
         or human investment.

       !  From a business perspective, the cloud can offer benefits such
         as unified data access, faster time-to-value and self-service
         analytics.

Twitter Tag: #briefr                                         The Briefing Room
Wayne Eckerson has been a thought leader in the
                       data warehousing, business intelligence and
                       performance management fields since 1995. He has
                       conducted numerous in-depth research studies and
                       is the author of the best-selling book “Performance
                       Dashboards: Measuring, Monitoring, and Managing
                       Your Business.” He is a noted keynote speaker and
                       blogger, and he consults and conducts workshops on
                       business analytics, performance dashboards, and
                       business intelligence, among other topics. For many
                       years, Wayne served as director of education and
                       research at The Data Warehousing Institute (TDWI).
                        
                       Wayne is also a principal consultant at BI Leader
                       Consulting and a founder of BI Leadership Forum.
                       Wayne is also director of research at TechTarget. He
                       can be reached at weckerson@bileader.com.




Twitter Tag: #briefr                                     The Briefing Room
!    Birst offers a SaaS-based, multi-tenant BI platform. It can also
         be deployed on-premise.


    !    The Birst solution is capable of unifying siloed technologies,
         automating data management and providing agile enterprise-
         class analytics.


    !    The Birst approach enables business users to manage and add
         new data sources, create custom dashboards and collaborate
         across the organization — without dependency on IT.




Twitter Tag: #briefr                                         The Briefing Room
Brad Peters is the CEO and co-founder of Birst. Brad
      has spent the last 10 years building analytics products
      and solutions. Prior to working at Birst, he helped
      found and later led the Analytics product line at
      Siebel Systems, which forms the basis of Oracle’s
      current OBIEE product family. Recognizing the
      limitations of enterprise analytics offerings and the
      revolutionary power of Cloud technologies, Brad
      founded Birst in 2005. Brad started his career as an
      investment banker for Morgan Stanley in the New York
      M&A practice. Brad regularly blogs for Forbes.com
      where he writes about Cloud and business software
      related issues.

      Brad received a BS and MS in electrical engineering
      and computer science from UC Berkeley, where he
      was a National Science Foundation Fellow. He
      received his MBA from Harvard Business School.




Twitter Tag: #briefr                                            The Briefing Room
ALL	
  GROWN	
  UP:	
  MATURATION	
  OF	
  
               ANALYTICS	
  IN	
  THE	
  CLOUD	
  
                            Brad	
  Peters	
  
                      CEO	
  and	
  Co-­‐Founder	
  
                          November	
  6,	
  2012	
  




9	
  
PROMISE	
  OF	
  THE	
  CLOUD	
  




10	
  
BUSINESSES	
  RUNS	
  ON	
  APPS	
  
                        Sales/Service	
  

         Marke>ng	
                                   ERP/Finance	
  




                         •  Unique	
  Processes	
  
         HR	
  
                         •  Unique	
  Apps	
          Planning	
  

                        Others	
  




11	
  
THE	
  END-­‐TO-­‐END	
  ANALYTICS	
  
PROBLEM	
  


Connect	
  to	
  Source	
     Denormalize	
  Data	
            Create	
  Dimensional	
                  Create	
  Business	
           Distribute	
  
ApplicaCons	
                                                  Model	
                                  Model	
                        •  Publish	
  pre-­‐
                              • Produce	
                      • Iden>fy	
  	
  what	
  can	
  be	
     •  Seman>c	
  layer	
             digested	
  data	
  
• Connect	
  securely	
        “aggregatable”	
  data	
         aggregated	
                                                              (reports)	
  
                                                                                                        •  Allows	
  business	
  
• Extract	
  data	
           • Create/flaSen	
                 • Manage	
  changes	
  and	
  
                                                                history	
  
                                                                                                           users	
  to	
  create	
     •  Create	
  interac>ve	
  
 • Full	
                      hierarchies	
  for	
  roll-­‐
                               ups	
                                                                       queries	
  without	
           analysis	
  
 • Incremental	
                                                • Snapshots	
  
                              • Consolidate	
  sources	
  
                                                                                                           knowing	
  SQL	
  or	
         (dashboards)	
  
                                                                • Slowly	
  changing	
  
                              • Cleanse	
  data	
                 aSributes	
  
                                                                                                           underlying	
                •  Adhoc/	
  
                                                                                                           physical	
  structure	
        visualiza>on	
  
                                                                                                                                       •  Embed	
  in	
  apps	
  
CLOUD	
  1.0	
  DISAPPOINTED	
  


Connect	
  to	
  Source	
          Distribute	
  
ApplicaCons	
                      •  Publish	
  pre-­‐
                                      digested	
  data	
  
• Connect	
  securely	
               (reports)	
  
• Extract	
  data	
                •  Create	
  interac>ve	
  
 • Full	
  (upload	
  data)	
         analysis	
  
 • Incremental	
                      (dashboards)	
  
                                   •  Adhoc/	
  
                                      visualiza>on	
  
                                   •  Embed	
  in	
  apps	
  
A	
  NEW	
  ERA	
  




14	
  
WHAT	
  THIS	
  GIVES	
  YOU	
  




             Speed	
                  Flexibility	
                     Power	
  
     • Rapid	
  Deployment	
     • No	
  Limits	
             • Full	
  analy>c	
  
     • Quick	
  Itera>on	
       • Any	
  app	
                 capabili>es	
  
                                 • Mul>ple	
  deployments	
   • Mul>ple	
  access	
  
                                                                models	
  



15	
  
DEMONSTRATION	
  



16	
  
END-­‐TO-­‐END	
  CAPABILITIES	
  


Connect	
  to	
  Source	
     Denormalize	
  Data	
            Create	
  Dimensional	
                  Create	
  Business	
           Distribute	
  
ApplicaCons	
                                                  Model	
                                  Model	
                        •  Publish	
  pre-­‐
                              • Produce	
                      • Iden>fy	
  	
  what	
  can	
  be	
     •  Seman>c	
  layer	
             digested	
  data	
  
• Connect	
  securely	
        “aggregatable”	
  data	
         aggregated	
                                                              (reports)	
  
                                                                                                        •  Allows	
  business	
  
• Extract	
  data	
           • Create/flaSen	
                 • Manage	
  changes	
  and	
  
                                                                history	
  
                                                                                                           users	
  to	
  create	
     •  Create	
  interac>ve	
  
 • Full	
                      hierarchies	
  for	
  roll-­‐
                               ups	
                                                                       queries	
  without	
           analysis	
  
 • Incremental	
                                                • Snapshots	
  
                              • Consolidate	
  sources	
  
                                                                                                           knowing	
  SQL	
  or	
         (dashboards)	
  
                                                                • Slowly	
  changing	
  
                              • Cleanse	
  data	
                 aSributes	
  
                                                                                                           underlying	
                •  Adhoc/	
  
                                                                                                           physical	
  structure	
        visualiza>on	
  
                                                                                                                                       •  Embed	
  in	
  apps	
  
ABOUT	
  BIRST	
  
                     Key	
  Birst	
  Facts:	
  
                     •  #1	
  Cloud	
  BI	
  Provider	
  
                     	
  	
  	
  Market	
  &	
  Product	
  Leader	
  
                     •  More	
  than	
  1,000	
  organiza>ons	
  	
  	
  	
  	
  
                     rely	
  on	
  Birst	
  
                     •  	
  Founded	
  in	
  2005	
  




Slide	
  18	
  
Twitter Tag: #briefr   The Briefing Room
BI	
  in	
  the	
  Cloud:	
  
                           AdopCon	
  Trends	
  
                            Wayne	
  Eckerson	
  



www.bileadership.com	
                  20	
  
Using	
  the	
  Cloud	
  for	
  any	
  part	
  of	
  your	
  
   BI	
  program?	
  	
  
                                                                           0	
  



                                                                                   Yes	
  -­‐	
  	
  
                                                                                   36%	
  

                                                No	
  -­‐	
  64%	
  




BI	
  Leadership	
  Forum	
  Survey	
  of	
  112	
  BI	
  
Directors,	
  June,	
  2011	
  

  www.bileadership.com	
                                          21	
  
What	
  type	
  of	
  Cloud	
  Infrastructure?	
  

         Public	
  Cloud	
                                  53%	
  




        Private	
  Cloud	
              18%	
  




                 Hybrid	
                         30%	
  




www.bileadership.com	
         22	
  
Top	
  Reason	
  to	
  use	
  the	
  Cloud?	
  
      Speed	
  of	
  implementa>on	
                                          30%	
  


Reduced	
  HW/SW	
  maintenance	
                                             30%	
  


                           Flexibility	
                            19%	
  


                                  Cost	
                  11%	
  


                       Performance	
             5%	
  


                                Other	
          5%	
  

www.bileadership.com	
                  23	
  
Planning	
  to	
  Increase	
  in	
  Next	
  12	
  
Months?	
  	
  
            Increase	
                               65%	
  



    Stay	
  the	
  same	
              16%	
  



            Not	
  sure	
              16%	
  



           Decrease	
         3%	
  


www.bileadership.com	
                   24	
  
Top	
  Reason	
  NOT	
  to	
  use	
  the	
  Cloud?	
  

                       Security	
                                        33%	
  
                          Other	
                                        32%	
  
              Performance	
                                     9%	
  
   No	
  execu>ve	
  support	
                             7.2%	
  
         Corporate	
  policy	
                        5.8%	
  
           Vendor	
  lock-­‐in	
  	
              4%	
  
                    Reliability	
            3%	
  
            Difficult	
  to	
  use	
           3%	
  
     Pricing	
  too	
  complex	
         1%	
  


www.bileadership.com	
                                 25	
  
QuesCons	
  
 BI	
  has	
  proven	
  more	
  challenging	
  to	
  do	
  in	
  the	
  cloud	
  than	
  other	
  
 solware	
  segments	
  largely	
  because	
  it	
  involves	
  custom	
  development.	
  
 In	
  other	
  words,	
  you	
  can’t	
  purchase	
  a	
  one-­‐size-­‐fits-­‐all	
  BI	
  package.	
  
 While	
  some	
  cloud	
  BI	
  vendors	
  have	
  gone	
  the	
  package	
  route,	
  you	
  have	
  
 not.	
  
        •  Do	
  you	
  plan	
  to	
  deliver	
  BI	
  packages	
  for	
  various	
  industries	
  or	
  
              func>onal	
  areas?	
  
        •  How	
  do	
  you	
  automate	
  the	
  development	
  process	
  to	
  deliver	
  
              func>onal	
  applica>ons	
  over	
  the	
  cloud?	
  
        •  How	
  does	
  your	
  business	
  model	
  differ	
  from	
  cloud	
  BI	
  vendors	
  
              offering	
  packaged	
  BI	
  cloud	
  applica>ons?	
  In	
  other	
  words,	
  how	
  is	
  
              it	
  possible	
  to	
  make	
  money	
  building	
  custom	
  applica>ons	
  using	
  a	
  
              subscrip>on	
  pricing	
  model?	
  

www.bileader.com	
                             26	
  
QuesCons	
  
      	
  
      •  With	
  the	
  advent	
  of	
  your	
  BI	
  appliance,	
  are	
  you	
  a	
  cloud	
  BI	
  vendor	
  
           with	
  some	
  on	
  premise	
  solware,	
  or	
  are	
  you	
  an	
  on	
  premise	
  vendor	
  
           with	
  some	
  cloud	
  solware?	
  
      	
  
      •  Is	
  it	
  possible	
  for	
  users	
  to	
  create	
  a	
  hybrid	
  BI	
  environment,	
  where	
  
           some	
  processing	
  is	
  done	
  in	
  the	
  cloud	
  and	
  some	
  on	
  premise?	
  What	
  
           types	
  of	
  processing	
  are	
  best	
  suited	
  to	
  each	
  plaqorm?	
  




www.bileader.com	
                             27	
  
Bio/Contact	
  informaCon	
  
                                  •  Thought	
  leader	
  in	
  BI	
  field	
  
                                  •  Founder,	
  BI	
  Leadership	
  Forum	
  
                                  •  Director	
  of	
  Research,	
  TechTarget	
  
                                  •  Former	
  director	
  of	
  research	
  at	
  The	
  Data	
  
                                     Warehousing	
  Ins>tute	
  
                                  •  Author	
  

  Wayne	
  W.	
  Eckerson	
  
 weckerson@bileadership.com	
  
            	
  




www.bileadership.com	
                   28	
  
Twitter Tag: #briefr   The Briefing Room
This month: Cloud

     December: Innovators

     January: Big Data

     2013 Editorial Calendar
        www.insideanalysis.com




Twitter Tag: #briefr             The Briefing Room
Twitter Tag: #briefr   The Briefing Room

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All Grown Up: Maturation of Analytics in the Cloud

  • 1.
  • 3. !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 4. December: Innovators January: Big Data February: Analytics March: Discovery Twitter Tag: #briefr The Briefing Room
  • 5. !  Cloud computing has come a long way and can now offer an array of hosted services: software (SaaS), platform (PaaS), infrastructure (IaaS), as well as other services and resources (storage, security, API, desktop, etc.). !  Cloud services can be deployed as public, private, or as a hybrid according to needs. !  From an IT perspective, cloud computing can provide the agility to add capabilities and scale on the fly with virtually no capital or human investment. !  From a business perspective, the cloud can offer benefits such as unified data access, faster time-to-value and self-service analytics. Twitter Tag: #briefr The Briefing Room
  • 6. Wayne Eckerson has been a thought leader in the data warehousing, business intelligence and performance management fields since 1995. He has conducted numerous in-depth research studies and is the author of the best-selling book “Performance Dashboards: Measuring, Monitoring, and Managing Your Business.” He is a noted keynote speaker and blogger, and he consults and conducts workshops on business analytics, performance dashboards, and business intelligence, among other topics. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI).   Wayne is also a principal consultant at BI Leader Consulting and a founder of BI Leadership Forum. Wayne is also director of research at TechTarget. He can be reached at weckerson@bileader.com. Twitter Tag: #briefr The Briefing Room
  • 7. ! Birst offers a SaaS-based, multi-tenant BI platform. It can also be deployed on-premise. !  The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise- class analytics. !  The Birst approach enables business users to manage and add new data sources, create custom dashboards and collaborate across the organization — without dependency on IT. Twitter Tag: #briefr The Briefing Room
  • 8. Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in 2005. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues. Brad received a BS and MS in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow. He received his MBA from Harvard Business School. Twitter Tag: #briefr The Briefing Room
  • 9. ALL  GROWN  UP:  MATURATION  OF   ANALYTICS  IN  THE  CLOUD   Brad  Peters   CEO  and  Co-­‐Founder   November  6,  2012   9  
  • 10. PROMISE  OF  THE  CLOUD   10  
  • 11. BUSINESSES  RUNS  ON  APPS   Sales/Service   Marke>ng   ERP/Finance   •  Unique  Processes   HR   •  Unique  Apps   Planning   Others   11  
  • 12. THE  END-­‐TO-­‐END  ANALYTICS   PROBLEM   Connect  to  Source   Denormalize  Data   Create  Dimensional   Create  Business   Distribute   ApplicaCons   Model   Model   •  Publish  pre-­‐ • Produce   • Iden>fy    what  can  be   •  Seman>c  layer   digested  data   • Connect  securely   “aggregatable”  data   aggregated   (reports)   •  Allows  business   • Extract  data   • Create/flaSen   • Manage  changes  and   history   users  to  create   •  Create  interac>ve   • Full   hierarchies  for  roll-­‐ ups   queries  without   analysis   • Incremental   • Snapshots   • Consolidate  sources   knowing  SQL  or   (dashboards)   • Slowly  changing   • Cleanse  data   aSributes   underlying   •  Adhoc/   physical  structure   visualiza>on   •  Embed  in  apps  
  • 13. CLOUD  1.0  DISAPPOINTED   Connect  to  Source   Distribute   ApplicaCons   •  Publish  pre-­‐ digested  data   • Connect  securely   (reports)   • Extract  data   •  Create  interac>ve   • Full  (upload  data)   analysis   • Incremental   (dashboards)   •  Adhoc/   visualiza>on   •  Embed  in  apps  
  • 14. A  NEW  ERA   14  
  • 15. WHAT  THIS  GIVES  YOU   Speed   Flexibility   Power   • Rapid  Deployment   • No  Limits   • Full  analy>c   • Quick  Itera>on   • Any  app   capabili>es   • Mul>ple  deployments   • Mul>ple  access   models   15  
  • 17. END-­‐TO-­‐END  CAPABILITIES   Connect  to  Source   Denormalize  Data   Create  Dimensional   Create  Business   Distribute   ApplicaCons   Model   Model   •  Publish  pre-­‐ • Produce   • Iden>fy    what  can  be   •  Seman>c  layer   digested  data   • Connect  securely   “aggregatable”  data   aggregated   (reports)   •  Allows  business   • Extract  data   • Create/flaSen   • Manage  changes  and   history   users  to  create   •  Create  interac>ve   • Full   hierarchies  for  roll-­‐ ups   queries  without   analysis   • Incremental   • Snapshots   • Consolidate  sources   knowing  SQL  or   (dashboards)   • Slowly  changing   • Cleanse  data   aSributes   underlying   •  Adhoc/   physical  structure   visualiza>on   •  Embed  in  apps  
  • 18. ABOUT  BIRST   Key  Birst  Facts:   •  #1  Cloud  BI  Provider        Market  &  Product  Leader   •  More  than  1,000  organiza>ons           rely  on  Birst   •   Founded  in  2005   Slide  18  
  • 19. Twitter Tag: #briefr The Briefing Room
  • 20. BI  in  the  Cloud:   AdopCon  Trends   Wayne  Eckerson   www.bileadership.com   20  
  • 21. Using  the  Cloud  for  any  part  of  your   BI  program?     0   Yes  -­‐     36%   No  -­‐  64%   BI  Leadership  Forum  Survey  of  112  BI   Directors,  June,  2011   www.bileadership.com   21  
  • 22. What  type  of  Cloud  Infrastructure?   Public  Cloud   53%   Private  Cloud   18%   Hybrid   30%   www.bileadership.com   22  
  • 23. Top  Reason  to  use  the  Cloud?   Speed  of  implementa>on   30%   Reduced  HW/SW  maintenance   30%   Flexibility   19%   Cost   11%   Performance   5%   Other   5%   www.bileadership.com   23  
  • 24. Planning  to  Increase  in  Next  12   Months?     Increase   65%   Stay  the  same   16%   Not  sure   16%   Decrease   3%   www.bileadership.com   24  
  • 25. Top  Reason  NOT  to  use  the  Cloud?   Security   33%   Other   32%   Performance   9%   No  execu>ve  support   7.2%   Corporate  policy   5.8%   Vendor  lock-­‐in     4%   Reliability   3%   Difficult  to  use   3%   Pricing  too  complex   1%   www.bileadership.com   25  
  • 26. QuesCons   BI  has  proven  more  challenging  to  do  in  the  cloud  than  other   solware  segments  largely  because  it  involves  custom  development.   In  other  words,  you  can’t  purchase  a  one-­‐size-­‐fits-­‐all  BI  package.   While  some  cloud  BI  vendors  have  gone  the  package  route,  you  have   not.   •  Do  you  plan  to  deliver  BI  packages  for  various  industries  or   func>onal  areas?   •  How  do  you  automate  the  development  process  to  deliver   func>onal  applica>ons  over  the  cloud?   •  How  does  your  business  model  differ  from  cloud  BI  vendors   offering  packaged  BI  cloud  applica>ons?  In  other  words,  how  is   it  possible  to  make  money  building  custom  applica>ons  using  a   subscrip>on  pricing  model?   www.bileader.com   26  
  • 27. QuesCons     •  With  the  advent  of  your  BI  appliance,  are  you  a  cloud  BI  vendor   with  some  on  premise  solware,  or  are  you  an  on  premise  vendor   with  some  cloud  solware?     •  Is  it  possible  for  users  to  create  a  hybrid  BI  environment,  where   some  processing  is  done  in  the  cloud  and  some  on  premise?  What   types  of  processing  are  best  suited  to  each  plaqorm?   www.bileader.com   27  
  • 28. Bio/Contact  informaCon   •  Thought  leader  in  BI  field   •  Founder,  BI  Leadership  Forum   •  Director  of  Research,  TechTarget   •  Former  director  of  research  at  The  Data   Warehousing  Ins>tute   •  Author   Wayne  W.  Eckerson   weckerson@bileadership.com     www.bileadership.com   28  
  • 29. Twitter Tag: #briefr The Briefing Room
  • 30. This month: Cloud December: Innovators January: Big Data 2013 Editorial Calendar www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  • 31. Twitter Tag: #briefr The Briefing Room