The document discusses Dell's OpenStack-powered cloud solution and its related services, including the Crowbar software framework, which simplifies the deployment and management of OpenStack environments. It emphasizes the importance of OpenStack in addressing various customer challenges, such as managing IT infrastructure costs, enhancing scalability, and improving deployment speed. Additionally, several customer case studies highlight the successful implementation and benefits of Dell's OpenStack solutions in different contexts.

1. Dell OpenStack Powered
Cloud Solution and Case
Sharing
Henry Xu
Cloud Solution Architect
DELL Next Generation Computing
Aug 2012

2. Agenda
• Introduction to OpenStack
–Cloud Objectives and Business Drivers
• Dell OpenStack-Powered Cloud Solution
–Crowbar Software Framework
• Dell OpenStack Customer Case Sharing
• Dell OpenStack Services Portfolio
• Dell Openstack Solution in China
2 Revolutionary Cloud Solutions

3. Introduction to
OpenStack
3 Revolutionary Cloud Solutions

4. There can be many objectives for cloud
4 Revolutionary Cloud Solutions

5. What our customers are telling us…
• “My current IT infrastructure is becoming too
• “I need the ability to keep ahead of security
difficult to manage”
threats quickly. ”
• “I want my limited resources to
• “My business requires me react faster to its
work on value-add tasks, as
changing needs”
opposed to maintenance”
• “I want to make my own design
• “I’m interested in cloud
changes rather than waiting on
solutions for backup and DR”
vendors” Resource
Time to Value • “I lack expertise around
Limitations
• “I have insufficient time to
certain applications and
procure hardware and configure
emerging technologies”
the software required”
• “I have budget constraints • I’d like a replicated site for
for traditional IT use cases Flexibility and improved disaster
IT Spend
and view cloud technology Performance recovery”
as an outsource mechanism”
• “I want to move ‘cold’ data to
• “My application has migrated the cloud”
to a cloud implementation”
• “My datacenter has inconsistent
• “I don’t want to purchase and manage demand requirements”
hardware so cloud solutions are appealing”
• “Escalating license costs limit the scalability I
• “I want to replace Capex with Opex” require to be profitable”
From Dell Strategy Hybrid Cloud Research, July 2011 Revolutionary Cloud Solutions

6. Why cloud computing?
• Short deadlines require fast access to
resources
• Tight budgets mean more is needed
from less hardware
Revolutionary Cloud Solutions

7. Why open source?
7 Confidential Revolutionary Cloud Solutions
Source: The 451 Group‖s Commercial Adoption of Open Source practice

8. What is OpenStack?
• OpenStack is an open standards and
open source software with a mission to
provide scalable and elastic cloud
operating system for both private and
public clouds, large and small. It
– Has support from major industry players
– Is being collaboratively developed without a
single owner
– Has an API that is Service Provider license
friendly
– Has been demonstrated to run at scale
– Has been built on open source components
– Had global reach and support
8 Revolutionary Cloud Solutions

9. What is in OpenStack?
• OpenStack has a collection of projects
that are developed and maintained
collaboratively by an active and large
community:
– Compute (Nova)
– Storage (Swift)
– Glance (Imaging)
– Horizon (Dashboard)
– Keystone (Authentication)
– Quantum (Network service)
• OpenStack‖s basic requirement:
“Clouds must be simple to implement
and massively scalable.”
9 Revolutionary Cloud Solutions

10. OpenStack Timeline Folsom
Essex “Platform for
Innovation”
Diablo “Production
Ready” Core Platform for
Workable Innovation
Cactus
Foundation Stable Foundation
Community Network as a
Bexar Development Exposes Gaps Included in Service
Forming Solidify Ubuntu 12.04 Block Storage
Austin First Community
Public Working Incubated: Public Adoption
Code Prototypes Loses VMware Network & Block Multiple Scale
Formation
& HyperV Storage Deployments
2011 2012
Nov 2010 Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug
Nov 2010: Feb 2011: Apr 2011: Sep 2011: Mar 2012: Oct 2012:
Austin Bexar Cactus Diablo Essex Folsom
Release Release Release Release Release Release
Revolutionary Cloud Solutions

11. Wide-Ranging Community Support….3029 members, 168
companies and counting
11 Revolutionary Cloud Solutions

12. Dell OpenStack-
Powered
Solution
12 Revolutionary Cloud Solutions

13. Even the best technology won’t necessarily solve the
problems of cloud data centers
What you need:
Proven built Proven
solutions with components
13 Confidential Revolutionary Cloud Solutions
Dell

14. Dell OpenStack-Powered “Dell‖s commitment to
OpenStack and their team with
Cloud Solution deep expertise in Data Center
Solutions is the foundation for
a great partnership.”
Ben Cherian, General Manager of
Proven solutions Emerging Technologies, DreamHost
Elastic , vastly scalable and designed Proven components
to handle massive data loads
OpenStack Cloud operating system
• Rely on Dell‖s tested, validated, and
innovative designs in Dell-developed Crowbar Software
infrastructure, software, and services Dell PowerEdge C6100
• Get what you need to /C6105/R720/R720xd servers
develop, deploy, and deliver your cloud
Force 10 S60 Switches
environment
• Enables you to quickly offer new cloud Reference Architecture
services, lower software licensing Deployment Guide
costs, and help mitigate the risks of cloud
computing Dell Service and Support
14 Confidential Revolutionary Cloud Solutions
Dell

15. “Dell … was one of the first of
Dell’s Distinctive the hardware vendors to grasp
the fact that cloud is about
Competence provisioning services, not
about the hardware.”
Proven solutions Maxwell Cooter, Cloud Pro
• First OpenStack cloud solution provider Proven components
• Gold member of the OpenStack foundation
• Pioneer OpenStack partner (Only Tier 1 Day
1 hardware provider)
– Most history with the OpenStack technology
– Reference architectures that have been
tested longer and fuller than newcomers
• Deep partnership ecosystem
– Mirantis, Canonical, and enStratus
– Single point of service and support
• ONLY company providing automated
software to do multi-node OpenStack
provisioning: Crowbar
– Dell developed software
• OpenStack experts work at Dell: Rob
Hirschfeld, Greg Althaus and others
15 continually investing in the community Revolutionary Cloud Solutions

16. Dell OpenStack-Powered Cloud Solution
HW + SW + Services
• C6100, C6105, C2100, R720, R720XD Servers
HW Reference
Architecture
• Storage and compute
Hardware • Force 10 S60 and PowerConnect
Configuration Min 6 nodes. Max 60 nodes
• OpenStack Installer and continuous integration (Crowbar)
Software • OpenStack cloud SW
• Other SW elements installed by Crowbar
Software
Operating
• Ubuntu 12.04 (Host)
System
• Windows (Guests)
• Linux (Guests)
Hypervisor KVM
• Hardware Integration – Onsite or Merge Center
• Software Installation – Onsite
Deployment
& Consulting
• OpenStack Consulting Services
• Assessment, Design and Installation
Services • Delivered via partnerships with Mirantis & Canonical
• HW/Crowbar: Dell ProSupport
Support
• OpenStack support via Canonical (Coming Soon)
16 Revolutionary Cloud Solutions

17. Dell OpenStack Cloud Solution
“Crowbar”
CloudOps
SW
Software
SW
OPS
OPS
HW
Reference Services &
Architecture Consulting
Revolutionary Cloud Solutions
17 Confidential

18. Dell Taxonomy as of the Essex release
18 Revolutionary Cloud Solutions

19. Crowbar Software “Dell solved a problem that we had.
And when Dell solved that
Framework problem, our engineers
thought, ―We‖re going to use this.”
Ben Cherian, GM of Emerging
Technologies, DreamHost
Proven solutions
A modular, open source framework that Proven components
accelerates multi-node
deployments, simplifies Opscode Chef Server Capabilities
maintenance, and streamlines ongoing Download the open source software:
updates https://github.com/dellcloudedge/cr
owbar
• Deploy an OpenStack cloud or Hadoop
cluster in hours instead of days Active community
http://lists.us.dell.com/mailman/listinf
• Use or build barclamps to install and o/crowbar
configure software modules
• Supports a cloud Resources on the Wiki:
operations model https://github.com/dellcloudedge/cr
owbar/wiki
to
interact, modify, a Rob Hirschfeld’s blog
nd build based on http://robhirschfeld.com/2011/07/26/
changing needs crowbar-source-released/
Revolutionary Cloud Solutions
Dell

20. Crowbar Software Framework
To Builds Up Clouds
APIs, User
Access, &
Ecosystem Partners
Ops Management
Dell “Crowbar”
Cloud
Infrastructure
Core Components &
Operating Systems
Physical Resources
Revolutionary Cloud Solutions

21. Crowbar Software Framework
1) Hardware Configuration
APIs, User Access,
& Ecosystem
Partners
Ops Management
Dell “Crowbar”
Cloud
Infrastructure
Core Components &
Operating Systems
Physical Resources
Revolutionary Cloud Solutions

22. Crowbar Software Framework
2) OS and Ops Infrastructure
APIs, User
Access, &
Ecosystem Partners
Ops Management
Dell “Crowbar”
Cloud
Infrastructure
Core Components &
Operating Systems *
Physical Resources
* Suse pending, based on open source activity
Revolutionary Cloud Solutions

23. Crowbar Software Framework
3) Cloud Platform Integration
APIs, User
Access, &
Ecosystem Partners
Ops Management
Dell “Crowbar”
Cloud
Infrastructure
Core Components &
Operating Systems *
Physical Resources
* Suse pending, based on open source activity
Revolutionary Cloud Solutions

24. Crowbar Software Framework
4) Cloud App Management
APIs, User
Access, &
Ecosystem Partners
Ops Management
Dell “Crowbar”
Cloud
Infrastructure
Core Components &
Operating Systems
Physical Resources
Revolutionary Cloud Solutions

25. Developing Dell IP: Crowbar
APIs, User Access, & Nagios Ganglia Dashboard
Ecosystem Partners
enSTratus RightScale
Ops Management
Dell “Crowbar”
Cloud Infrastructure Nova Swift Glance
& Dell IP Extensions
Compellent EqualLogic
Core Components &
Crowbar DNS Logging
Operating Systems
Deployer NTP
Provisioner
BIOS IPMI
Physical Resources
Network RAID
* Crowbar has potential to service other programs beyond OpenStack
Confidential
Revolutionary Cloud Solutions

26. Cloud Taxonomy
Software as a Service IT as a Service Platform as a Service Infrastructure as a Service Everything as a Service
Admin Software
Web Services & APIs Self Service Portal
SSO
Customer Management
Entitlement, rights Billing Metering
Information Service Management
LDAP/AD
Infrastructure Software
Workload Lifecycle
Legacy Management
Ser Gov/Workflow Automation Monitoring
Management
Orchestration Intelligent Resource Manager Platform Provisioning
Reporting
Analytics
Security
Abstraction Software
OS Data Store Operating System Application Run-Time
Hardware Virtualization Virtualization Virtualization
IPS
Physical
Compute Switch Storage
Firewall
Network
HVAC Power Facility
Overarching Environmentals Revolutionary Cloud Solutions
Systems

27. Crowbar fits into Cloud Taxonomy
Software as a Service IT as a Service Platform as a Service Infrastructure as a Service Everything as a Service
Admin Software
OpenStack APIs OpenStack Dashboard
SSO
Customer Management
Entitlement, rights Billing Metering
Information Service Management
LDAP/AD
Infrastructure Software
Workload Lifecycle
Legacy Management
Ser Gov/Workflow Automation Monitoring
Management
Orchestration Intelligent Resource Manager Crowbar
Reporting
Analytics
Keystone
Abstraction Software
OS
Ubuntu Data Store Operating System Application Run-Time
HardwareKVM
Virtualization Virtualization Virtualization
IPS
Physical
Nova Switch
Glance Swift
Firewall
Quantum
BIOS RAID NETWORK
Overarching Environmentals Revolutionary Cloud Solutions
Systems

28. Crowbar Builds the Cloud Taxonomy
Software as a Service IT as a Service Platform as a Service Infrastructure as a Service Everything as a Service
Admin Software
OpenStack APIs OpenStack Dashboard
SSO
Customer Management
Entitlement, rights Billing Metering
Information Service Management
LDAP/AD
Infrastructure Software
Workload Lifecycle
Legacy Management
Ser Gov/Workflow Automation Monitoring
Management
Orchestration Intelligent Resource Manager Crowbar
Reporting
Analytics
Keystone
Abstraction Software
OS
Ubuntu Data Store Operating System Application Run-Time
HardwareKVM
Virtualization Virtualization Virtualization
IPS
Physical
Nova Switch
Glance Swift
Firewall
Quantum
BIOS RAID NETWORK
Overarching Environmentals Revolutionary Cloud Solutions
Systems

29. Dell OpenStack
Customer Case
Sharing
29 Revolutionary Cloud Solutions

30. Morphlabs Delivers Enterprise-grade
OpenStack Converged Infrastructure
Company
The company is a recognized leader in converged
infrastructure solutions for the Enterprise. The SSD-powered
mCloud Rack Enterprise Edition is the first OpenStack
powered converged infrastructure solution for Enterprise
deployment
Challenge
Morphlabs‖ challenge is to become the most widely deployed
converged infrastructure solution in the world. The
company works with G2000 and Telcos in emerging markets
to make price performant on-premise and hosted private
clouds available for the Enterprise.
Solution
Morphlabs‖ mCloud converged infrastructure solutions, built
“We want to make sure we are ahead of the game in on SSD-powered PowerEdge C5220 and C2100
servers, provide a proven, easy to deploy, and secure cloud.
terms of innovation for the delivery of cloud Enterprises can rapidly deploy on premises, and telcos can
computing, starting with ease of use and powered by use mCloud solutions to quickly generate revenue by
performance and efficiency. We want to always be at delivering modular share-nothing hosted private clouds.
the bleeding edge in terms of researching new
technologies, new processing technologies, new Benefits
storage technologies, new networking • SSD-powered OpenStack Enterprise-grade converged
cloud infrastructure
technologies, and then rapidly recombine them into a • Open Source building blocks and Hyperscale hardware
solution that brings end users the most efficient deliver revolutionary price and performance
computing platform.” • Global deployment and support
• Dramatically reduce cost of IT while accelerating time to
Morphlabs CEO Winston Damarillo market
• Focus on differentiating business, not IT
procurement, integration, optimization and assembly
30 Confidential Revolutionary Cloud Solutions

31. OpenStack Used to Save Lives
Company
This company offers a cloud-based infrastructure to
pharmas that enables them to host and manage clinical
trials
Challenge
Large license costs for on-premise operating system
and virtualization infrastructure, and labor costs for
management and maintenance. Increasing costs in
public clouds and want to bring workloads back in-
house
Solution
“Deploying OpenStack is a Piloting Dell OpenStack –powered cloud solution and
heavily leverage existing skills with Chef, opensource.
Looking to create highly automated DevOps
competitive advantage for us. It infrastructure.
provides freedom to Benefits
• Cost-effective open source cloud
innovate, reduces costs, and •
•
Compatibility with AWS
Automated to reduce labor costs
improves speed of deployment • DevOps to ease and speed of deployment and
management
and management through • Freedom to modify to meet unique needs
massive automation”
Revolutionary Cloud Solutions

32. DreamHost Expands Cloud and Storage
Services with Dell OpenStack Cloud
Challenge
DreamHost was in need of a flexible, open source
cloud platform for their public cloud compute
Solution
DreamHost uses Dell hardware for its core
business—shared hosting, dedicated hosting and
virtual private server hosting—as well as its
emerging businesses.
For its OpenStack cloud, DreamHost is using the
Crowbar barclamp for Nova. The company is
writing its own barclamp for its Ceph storage
solution.
Benefits
“Without Crowbar, we’d be writing • Took advantage of Dell’s OpenStack reference
code, and that costs us money. architecture and deployment framework
Having a viable, open-source • Saved 4-6 months of software development
solution for deploying OpenStack work
and deploying Ceph are very • Leveraged cloud and scale-out servers and
reference architecture
important, very core, to our
• Realized business advantages of leasing with
business.” Dell Financial Services
Bryan Bogensberger, VP Business Strategy,
DreamHost
32 Confidential Revolutionary CloudMarketing
Global Solutions

33. Mirantis Speeds and Eases OpenStack
Deployment
Company
With OpenStack engineering expertise, Mirantis helps
service providers, SaaS vendors and enterprises build and
run robust OpenStack cloud infrastructure
Challenge
As cloud computing enters the mainstream, more and
more organizations are turning to Mirantis for help with
OpenStack, including Dell Reference Architecture and
hardware.
Solution
With the Crowbar software framework, the team can
deploy an OpenStack cloud in hours instead of days.
Crowbar also provides an easy, modular way for ongoing
cloud evolution and maintenance
Benefits
• Faster time to cloud
“At Mirantis, we strive to make it extremely easy, yet • Open source freedom and flexibility
safe, for organizations to adopt OpenStack software • Ease of migration and integration
that is uncompromised by proprietary packaging. The • Engineering collaboration
Dell OpenStack –Powered Cloud Solution fits well
with our commitment to the open source vision for
OpenStack.”
Boris Renski, co-founder and executive vice
president at Mirantis
33 Confidential Revolutionary Cloud Solutions

34. Dell OpenStack
Services
Portfolio
34 Revolutionary Cloud Solutions

35. Dell Cloud Consulting IT Consulting Config and Deploy Support
• Limited duration, high impact engagements
• Delivered by OpenStack experts
• Clear phases and decision points
• Validated repeatable process
• Knowledge share at each step
Understand Make Informed Lay the Path
Capture the Value Ongoing Success
the Potential Decisions for Success
35
Revolutionary Cloud Solutions
Dell Confidential

36. OpenStack Solution IT Consulting Config and Deploy Support
Installation and Implementation
A turnkey solution • Project management from order drop to
deployment service customer acceptance
• Based on Dell-validated reference architectures
• Onsite hardware and software installation
• Optional Rack Integration at a Dell facility
• Validation of the installed solution
• Knowledge transfer on Crowbar software
Save money, minimize
disruption and optimize
performance.
Performed according to Rapid time-to-live
Dell’s best practices
36
Revolutionary Cloud Solutions
Dell Confidential

37. Dell ProSupport IT Consulting Config and Deploy Support
• Single point of accountability from experts with
Premium hardware and solution-specific training
software support available • Support for Crowbar
around the clock, 24x7x365
• Collaborative Support with Solution Partners
• Next Business Day onsite service with four and
eight hour parts & labor response options
• Escalation management with customer-set
severity level options
Dell Services ranked #1
for onsite support
response time1
Leverage our global Shift downtime into Conquer complexity
scale and skill uptime & escalations so you can focus on
to satisfaction innovation
1Technology Business Review, “Service & Support Customer Satisfaction | Fourth Calendar Quarter 2010” March
2011, Julie Perron. Availability and terms of Dell Services vary by region. For more information, visit
37
www.dell.com/servicedescriptions. Revolutionary Cloud Solutions
Dell Confidential

38. Dell Openstack
Solution in
China
38 Revolutionary Cloud Solutions

39. Dell Openstack solution in China
● Milestone:
● 2011/07/27 – Dell Openstack solution
launched in US
● 2012/07/12 – Dell Openstack solution
launched in China
Revolutionary Cloud Solutions

40. How to Bring OpenStack into Application
Environments
• Assess the appropriateness and value of OpenStack
Use Case Discovery for their organization
• Verify the prototype functionality and project
Proof of Concept feasibility for a new OpenStack deployment
• Development-define the requirements and
Process and Team processes for creating a new OpenStack
team
• Deploy their first production-level pilot project
Production Pilot using OpenStack
• Perform a periodic health checks and tune up
Production existing OpenStack deployment
40 Confidential Revolutionary Cloud Solutions

41. Available Resources
● Dell OpenStack Reference Architecture:
● Overall architecture, BOM’s, SKU’s
● Dell OpenStack Deployment Guide
● Site Prep, Hardware Setup, Network/Switch configuration,
Admin Node, Crowbar, and OpenStack installation
● Dell Crowbar Users Guide
● Architecture description, User Interface details, Barclamp
details
● OpenStack has much improved documentation on
Essex
● More doc improvements expected in Folsom
Revolutionary Cloud Solutions

42. Thanks!
Henry_Xu@dell.com
13910627213
42 Under NDA