SnapLogic is a data integration platform that allows users to connect any data source, apply transformations, and share custom integrations called "Snaps". The company was founded in 2009 and is venture funded by top firms. SnapLogic's core products are the DataFlow Server for building data pipelines and the SnapStore marketplace for sharing custom Snaps. The SnapStore provides developers opportunities to profit from selling their integrations and helps SnapLogic build out a large integration library. Analysts praise SnapLogic's approach as innovative and advantageous for both the company and its developer community.

1. SnapLogic Overview
2009 “Cool Vendor” in Data
Management and Integra7on
One of “Ten Open Source
Companies to Watch”

2. Management Team
• Seasoned SoBware Team
• Gaurav Dhillon – Founder, CEO
• Founder, former CEO, Informa7ca
• Eyal Shavit –Sr. Vice President, Products
• Mevio, Macrovision
• Mike PiOaro – Founder, Chief Community Officer
• Informa7ca, BancWare
• Venture Funded
• Andreessen Horowitz, Maples Investments, and Well Regarded
Angel Investors

3. The DataFlow Company
Enterprise • Any Data • Any Protocol Web
• Anywhere • Any7me
Vendor APIs REST
ODBC HTTP
Cloud Social Media
SOAP RSS
WSDL • ETL • EAI • EII Atom

4. Product: SnapLogic DataFlow Server
Snap Designer Data Server
REST Interface
Representation Layer
HTTP JSON ATOM HTML Text XML
PartsDatabase/Inventory/Inventory
DBRead
DB
Join Filter Compute
Write
XML
Read Component Runtime
http://forge2.snaplogic.org:8188/ Metadata Pipeline Component
PartsDatabase/Inventory/Inventory Authorization
Manager Manager Library
Linux, Windows
Repository Log VMWare
Scheduler, Event,
Application, Mobile
= SnAPI – Customization points for extensibility
(new components, automated design, execution)
4

5. Market: Endless Appe7te for Connec7ons
$10 Billion Integra7on Market ‐ Gartner • $8 Billion in hand coded “throw
away” integra7on modules
• Exponen7ally increasing
amounts and types of data
required for business
• No single vendor can provide
all the needed connec7ons –
A new architecture and a new
business model is impera7ve

6. Fit: DataFlow Server and SnapStore
• SnapLogic DataFlow Server – Real 7me
data flow and transforma7on
• DataFlow Architecture – Open SnAPI
interface and development environment
for rapid Snap development
• SnapLogic SnapStore – Rich collec7on
of third party Snaps

7. SnapStore
• Provides a rich opportunity for developers, consultants and
applica7on providers to profit from reselling integra7on
Snaps – components, pipelines and complete solu7ons
• Creates a thriving, growing community of Snap developers
• Provide compelling developer value proposi7on
‐ Marketplace opportunity to profit from every
custom developed Snap
‐ 70% of revenue to developer; no other fees
‐ SnapStore Marke7ng
‐ Simple, quick submission process
‐ Featured Snaps programs and reviews

8. SnapStore Industry Accolades
• “SnapLogic is ahead of the curve on the data integra7on market”
• “… S7ll, given how much 7me and cost hand‐coding can require, it's easy to
see how buying a Snap could save you money over developing your own …it
does take advantage of the wisdom of the commons in a remarkably
prac7cal way.”
• “…one can see that this might really drive the development of snaps. And if
it does then SnapLogic will become beOer and beOer placed as it builds up a
larger and larger library of snaps. ABer all, why reinvent the wheel when
SnapLogic can already provide it? ” Bloor Research
• “… the SnapStore concept takes cloud compu7ng a significant step
further ‐‐ and the concept is a winner”

9. Contact Informa7on
28 East Third Avenue, Suite 300
San Mateo, California 94401
+1‐650‐525‐3540
sales@snaplogic.com