This document provides an agenda and resources for a two-part session on ramping up a social media community. Session 1 focuses on best practices and hands-on tutorials for Twitter, LinkedIn, and Facebook. The session discusses profile setup, privacy settings, engagement strategies, and mobile apps. Session 2 will cover additional platforms like Google+, YouTube, Instagram, and tools for managing social accounts. Resources listed include social media examiner, Mashable, and influencer accounts to follow.

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Presented by: Natalie Alesi, Kraft Kennedy @legalerswelcome | linkedin.com/in/nataliealesi
Social Media University: Ramping Up Your Social Media Community Part 1

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• Twitter
• Best Practices
• Security and Privacy
• Apps/Widgets
• Lists/Follow
• Searching
• Mobile App
• Facebook
• LinkedIn
• Best Practices for personal
profile/company profile
• Profile Must Haves
• Privacy Settings
• Connecting
• Interests/Groups
• LinkedIn Publishing Platform
• Business LinkedIn Benefits
• Mobile Apps
Session 1 #Hand3 Agenda
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• Managing Social Accounts
• Benefits
• Tools
• Google +
• SEO
• Circles
• YouTube
• Setup/Sharing/Settings
• Instagram Overview
• Pinterest Overview
• Flickr Overview
• Slideshare Overview
• Prezi Overview
Session 2 #Hand3 Agenda
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Session 1 #Hand3 Links
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• Open Chrome Browser
• Social Media Links are at the top
on the Favorites bar
• Tabs appear at the top for each
social account
• Login to
• Twitter
• LinkedIn
• Facebook
• Bookmark Polling Link
• https://ilta.cnf.io
• 2 minutes – GO!

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Twitter, Twitter, Tweet Tweet!

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Twitter for Beginners
Source: http://mashable.com/category/twitter/

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POLL - https://ilta.cnf.io/sessions/jfn6

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• You’ve finally decided to join the 21st
century conversation and have
joined the Twitterverse.
[Congrats to you!]
• Now you want to figure out how to join
in the conversation without reading
what’s for lunch.
• And you’ve tried to figure out how to
get started and well, you don’t have
the time or you really don’t feel the
time is a priority.
[Guess what? Make it a priority.]
• You might be feeling like this -
Scenario:

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• Every tweet arrives on a followers
feed
• Can have a conversation about a
shared photo or video
• Con - no organization of photos or
videos
• Can follow anyone
• Organize people into ‘Lists’ and
share the lists
• [great strategy for organizing clients
and potential clients, competition,
colleagues]
• How Tweets Appear
• Best Tweets
• Pinned Tweets
• Filtered Tweets
How is Twitter Unique?

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HANDS ON: Twitter

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• Login to Twitter
• TIP: Keep twitter name easy to type
on mobile devices!
• Top Navigation & Settings
• Notifications & Mentions
• Filtering & Replying
• Discover
• Me
• Settings
• Security and Privacy
• Password with Mobile Phone
• Apps/Widgets
• Lists
• Favorites
All Hands On Deck…
• Find @ILTANet or another
person you’re a fan of……
maybe @legalerswelcome
• Tweet to them that you are
enjoying the #ILTA14 conference
#hands3 session
• Visit @ILTANet lists
• Search for #ilta14, save the Search
• Search for topic of interest, save
the search
• Review Advanced Search
Options

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• Connect the online presence
• Add to Website and Blog
• Add timeline of Twitter messages
to website or blog – double
exposure, but be selective
• Examples
• Legalerswelcome.com
• Sociallyawareblog.com
• Engage your audience consistently
• Follow Twitter Etiquette
Best Practices

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• Important Info to Note –
New Twitter Layout
• Profile Layout Info
• Profile Header Photo 1500x500
• Profile Picture 400x400
• How Tweets Appear
• Best Tweets
• Pinned Tweets
• Filtered Tweets
• Have a strong profile foundation
• Bill Gates
• Oprah Winfrey
• Jeff Bullas
• Christopher Anderson
• David Hobbie
• Be selective in who you follow
• Clients
• Business Partners
• Competitors
• Professional Organizations
• People in your professional network
Best Practices

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LinkedIn, Getting Your Professional On….

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LinkedIn for Beginners
Source: http://moz.com/beginners-guide-to-social-media/linkedin

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POLL - https://ilta.cnf.io/sessions/jfn6

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• Professional is goal
• Summary of YOU
• Introductions
• SEO Rich
• Who's Viewed Your Profile?
• Upload documents per position
• Important Info to Note –
LinkedIn Profile Must Haves
• Unique headline
• Profile Summary
• Customized URL
• Additional Information fields
• Projects per position
• Publications
• Advice for contacting
How is LinkedIn Unique?

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• You’ve finally decided to take the
plunge and create your professional
profile on LinkedIn. [Congrats to
you!]
• Now you want to figure out why this is
beneficial for you and your firm.
• And you’ve tried to figure out how to
get started and well, you don’t have
the time or you really don’t feel the
time is a priority. [Guess what? Make it
a priority.]
• You might be feeling like this -
Scenario:

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HANDS ON: LinkedIn

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• Login to LinkedIn
• Top Navigation
• Editing your Profile
• Connections
• Interests
• Privacy & Settings
• Prompt to re-sign in
• Profile
• Communications
• Groups, Companies & Apps
All Hands On Deck…
• Search for and find the Social
Media for Legal Group
• Information Review
• Review Advanced Search
Options
• Who’s Viewed Your Profile
Trends
• LinkedIn Publishing Platform
• LinkedIn Company Pages

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Basic vs Premium Accounts

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InMail vs Introductions
InMail is to send a message to anyone that you aren't directly connected to and
introduce yourself and see if they are interested in working with you.
An Introduction on the other hand can be uses when you share a common
connection with the person you want to talk to and have them pass your
message as more of a warm lead.

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• Can I export my LinkedIn Connections?
• Yes! [And you can import them to Outlook!]
• Can I remove a connection?
• Yes, go to the connection, select the blue
dropdown and select Remove Connection.
• Can I see which connections I am
connected to in LinkedIn through
Outlook?
• Yes, use the Outlook Social Connector for
LinkedIn.
Can I share a link to my LinkedIn
Connections?
Yes, use the Sharing Bookmarklet
from your browser.
FAQ LinkedIn Connections

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• Always be professional
• Don’t cross post to LinkedIn
from Twitter
• Connect with people you know
• Be cautious with judges and juries
• Only accept endorsements and
recommendations that are valid
• Contribute to your colleagues
and groups
• Have a strong headline,
professional photo and summary
Best Practices

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• Privacy of Your Information in LinkedIn
Contacts
• Email and Calendar information
accessed by LinkedIn
• Syncing Contacts from Other Address
Books and Sources
• Combining Contacts
• Merging Accounts
[if you have more than one!]
• Skill Endorsements
• Recommendations Overview
Helpful Information

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• Company pages can be managed by
multiple people
• To become an admin you must be an
employee of the company list on your
profile
• Company pages can be customized
for global audiences
Company Pages Helpful Information

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LinkedIn Learning Webinars

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LinkedIn for Mobile

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Facebook Engagement… for Real Folks

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POLL - https://ilta.cnf.io/sessions/jfn6

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• You’re already on Facebook for
personal use. But what if you want
to use it for business use?
• What’s the best way to go about doing
that?
• Pages vs Profiles
• Follow vs Groups
Scenario:

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• Managing Contacts Lists
• Viewing Profile as others
• Controlling Posts your tagged in
• Privacy Settings
Hidden Facebook Features

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• Mashable.com
• Socialmediaexaminer.com
• Socialmediatoday.com
• Legalbytes.com
• Sociallyawareblog.com
• LinkedIn.com
• Twitter.com
• #Legalchat
• #linkedinchat
• #blogchat
• Facebook.com
• Mobile Apps - iPhone
• Twitter
• LinkedIn
• LinkedIn Pulse
• Facebook
• @Legalerswelcome’s Favorite Mobile
Apps for the iPhone
• Life360
• Kindle
• Zite
• Hootsuite
• Kayak
• Groupon
• SoundHound
• Spotify
• Evernote
Session 1 #Hand3 Resources

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Q & A

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Natalie Alesi
Connect with me!
alesi@kraftkennedy.com
@legalerswelcome
Linkedin.com/in/nataliealesi
d.212.692.5619
#Thankyou #ILTA14
Join us at 11:00 am for Session 2 #Hand3
Access: Social Media University Session Part 2

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• Managing Social Accounts
• Tools
• Benefits
• Google +
• SEO
• Circles
• YouTube
• Setup/Sharing/Settings
• Instagram Overview
• Pinterest Overview
• Flickr Overview
• Slideshare Overview
• Prezi Overview
Session 2 #Hand3 Agenda
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Join us at 11:00 am for Session 2 #Hand3